Well, if you've just read the accompanying, undated editorial, "About TrueCar", and assuming you have connected brain cells, you've just learned what everybody else already knows: True Car's biggest stock in trade is B.S. And that includes all the traditional sub-categories that come with it, including lies, hollow promises, double-talk, excuses, bait-and-switch, explanations, usurious financing, inflated insurance, trade-in allowance secretly padded back into the sales price, and a host of other tricks, schemes, scams, deception and board games that have characterized the auto industry - and the horse-trading industry before it - for the past one hundred years.
So, let's analyze True Car's claims:
1. "This is the way car buying was always meant to be!" Really? Then why wasn't it that way done a century ago? B.S.
2. "Learn what others paid for the same car." How? Because some computer software crook engineered some made-up data into an app? Where's the proof? How many cars were surveyed? How many buyers were consulted? Over what recent period of time? B.S.
3. "Take your Certificate to any TrueCar Certified Dealership and pick up your car." What makes a 'TrueCar Certified Dealership'? What criteria is used to make them "certified"? Does TrueCar's certification mean all other car dealers are lying, dishonest, crooked thieves? B.S.
Congratulations! As True Car says, "Now you're an expert!"
Bottom Line: No, I would not recommend this to a friend
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