I spent a night on my sister's memory foam mattress, and it changed my life. I knew I wasn't sleeping well at night on my inner-spring mattress and I always woke up with back pain. I started researching and comparing mattresses, which is not an easy thing to do. The things I considered were price, comfort, and customer service. Novosbed bed fell in the middle of the price category and everything I read suggested that the higher-priced mattresses didn't give you more for your money.
The comfort was a hard thing to determine because everyone has a different opinion about what's comfortable, firm or soft. The advantage Novosbed has is the Comfort+ Kit that they offer. If you feel you need to adjust the firmness or softness, they will send you the kit for free.
Customer service was a big one for me because I don't like dealing with a company that takes your money and then could care less if you're satisfied or not. When I read the Novosbed customer reviews, I was impressed that the company was quick to answer questions or solve problems.
I ordered the King size with medium firmness, and it arrived in two days. After 30 days of good sleep, I decided to adjust the comfort to a softer level. I called the company and requested the Comfort+ Kit. Now it's perfect, and the best sleep I've ever had.
Bottom Line: Yes, I would recommend this to a friend