I ordered Level 3 Standard (medium firm) because all my pillows are Standard size. I've tried everything from soft to firm, and I find that too firm is uncomfortable and too soft disappears. Well, this one disappears; meaning it's small and full of air, not enough fill, so you don't have any support all night.
This company is not interested in customer satisfaction! I can either send this back and waste $30 on shipping and processing fees, or they could send me a Queen Level 4 (firm) if I pay another $16.95 plus tax.
I believe that, for the $84.70 this one pillow cost me, I should have one this is as described, medium firm! "We are not breaking any rules," was the comment when I informed them I would be reporting this to the BBB.
Now I don't have a pillow, and I wasted $30 in shipping and processing fees (maybe more since some reviews claim they are not getting their full refund). These are not good business practices!
Bottom Line: No, I would not recommend this to a friend