Some of their marketing copy totally rips on coffee, which I kind of take with a grain of salt because I will NEVER give up my coffee (LOL). HOWEVER, that being said, there are many instances when coffee is not practical nor doable. See below:
USABILITY: I travel frequently and commute during the week. I keep a pack of NeuroGum in my car and one in my usual carry-on. The 40mg is enough to keep me from falling asleep on the road or focused enough to crank through some work on the plane. These are the times when I prefer NeuroGum vs. a beverage that can spill.
TASTE: I actually like the taste and prefer the sugar-free sweetener system they use. Love the strong mint.
FOCUS: The 40mg caffeine + nootropics give me just enough zing to notice the subtle uptake in concentration. There's no POW like an energy drink, but a smooth rise if that makes sense.
Overall, I love my coffee, but I also love, love, love my NeuroGum too!
Bottom Line: Yes, I would recommend this to a friend
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