First I bought two medium firm queen size pillows from Costco in a store road show. The price was the same as the TV offer and with no shipping cost. Also, they are returnable to Costco if not satisfied, which is a big advantage.
Pillow is quite comfortable and fluffs up nicely by hand with a shake or two after a good nights sleep. I was sleeping on a latex foam pillow previously and prefer this SmartSilk Pillow. It did not change my life, however, it is comfortable and caused me no nasal problems and does seem to wick away moisture fairly well. I have not washed them yet, however, the instructions are clear to use gentle cold water wash and coolest fluff setting on your dryer. I suspect a hot dryer will mess this pillow up?
I have sleep apnea and use CPAP, and this pillow works well with my mask, etc.
If it lasts several years, then the cost is acceptable. Time will tell.
The SmartSilk company also sells duvets, mattress protectors, sheets and pillow protectors, however, everything but the pillow protectors are way out of my price range.
Bottom Line: Yes, I would recommend this to a friend