TrueCar is probably just another good idea that doesn't work, they get good prices for buyers, everybody wins, but they get used by dealers like Hollywood Kia to lure potential customers through their doors. Once you get there, the car obviously no longer exists or was picked up by an out-of-state dealer, or some other lame excuse. Ah, the car still shows on the Hollywood Kia website, same stock number but the picture now shows a different car.
Bottom Line: No, I would not recommend this to a friend
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