I've had a total of 16 loans through LendUp. I do prefer it over some other options out there. Very transparent and easy to use.
Payday loans do NOT report to your credit report, they state this from the very beginning. Installment loans have an option to report, and prime loans are automatically reported on the credit report. Really helps with building credit.
Ignore all the reviews claiming they were approved for a $1,000+ loan, since LendUp doesn't go that high. Those are fake reviews.
Bottom Line: Yes, I would recommend this to a friend