For supposedly being a 7/10 on the firmness scale, it feels more like a 9. If you try to sleep on your side like I did, you'll more than likely wake up with pain in your ribcage (like I did), more back pain than usual (like I did), and a very unpleasant night's "sleep," if I can dare call it that. The creators of the Avocado Mattress must have all based their comfortability rating in comparison to sleeping on the floor with a pillow underneath yourself. Because that is exactly what it feels like. For the price of this bed, and it's (organic) marketing (c'mon, you aren't fooling anyone with that garbage now are you?), you'd be better off to get a Tempur-Pedic because the ~$1600 price tag is not worth it.
Bottom Line: No, I would not recommend this to a friend
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