About HomeLight

Locating a real estate agent is a funny process. On one hand, you need a professional with a proven track record, great negotiating skills, an innate knowledge of the local market, and more. After all, buying or selling a home is a big deal, and there’s a whole lot of money on the line. On the other hand, most of us found our last agent browsing online (or even swiped their number from the back of a park bench). Can you think of any other large, personal transaction in your life where you leave your fate up to a (almost) complete stranger?

Enter HomeLight. Instead of spending hours combing through agent bios, researching their sales history, and learning about their online client reviews on multiple websites, HomeLight’s Matching Engine automatically analyzes 18 million+ home sales and client reviews to bring your only the highest performing (top 5%) agents. In just two minutes, agents are screened based your specific criteria, including whether you’re buying or selling, whether or not they specialize in your target area, their skills and experience, and more.

All together, HomeLight claims their service can help you “find the perfect real estate agent” and save you time and hassle, while remaining 100% free—no catches.

Granted, it’s difficult to beat free. But even though HomeLight won’t cost you more than a few minutes of your time, does this still make them a good option for locating your next agent? Are there other similar services? You’ve got questions and in this review, we’ll uncover some answers.

Let’s start by looking at how the HomeLight process works.

How Does the HomeLight Matching Engine Work?

Here’s how the company describes it:

“HomeLight is the leading resource for finding objective agent performance data online. We've spent years collecting, normalizing and summarizing historical data across millions of transactions. With this unique data set, we apply statistical data analysis and machine learning methods to predict who will bring the most experience, expertise and negotiating power to your home transaction.”

Specifically, after answering a few simple questions, HomeLight’s Matching Engine searches and analyzes over 18 million transactions since 2009, along with 2 million agents and 200,000 brokerages, all aimed at matching you with an agent. It will look at things like recent listings an agent has completed, educational background and bios, customer reviews from individuals who have interacted with the agent, the agent’s transaction volume by year, and more.

Then, the Matching Engine filters the information into five different categories:

  • Location: In other words, someone who specializes in your current area, or the are where you’re looking to buy. Here’s how the company puts it: “Using spatial IP and geo-distance analysis, we can target real estate agents that have hyperlocal expertise within your city, neighborhood, and even those that know your street.”
  • Buy or sell: Here, HomeLight’s Matching Engine will filter results by the agent’s historical expertise, whether buying or selling.
  • Property Type: HomeLight will analyze transaction data “to identify agents’ expertise in your exact type of property,” whether single family, condominium, multi-family, and more.
  • Price: Any agent you choose must be familiar with your price range. After all, there can be huge differences in the needs of a luxury buyer versus a first-time homeowner.
  • Agent type: Finally, HomeLight wants to make sure that an agent’s personality matches your needs. For example, some clients might require an agent who can spend lots of time with them, while other might need a tough negotiator.

Finally, HomeLight’s machine learning algorithm will use “Bayesian statistical models to predict which agent will get the best results for you.” Then, you’ll be provided a personalized list of the best agents across all major brokerages in your area, who you can reach out to at your leisure.

Pro tip: HomeLight only returns results for agents employed by Coldwell Banker, Century 21, Sotheby’s, Keller Williams, Berkshire Hathaway Home Services, and Re/Max. While these are certainly many of the largest firms in the industry, it’s certainly worth keeping in mind.

Sounds like a lot of technology, right? How much will it cost you to use HomeLight?

Is HomeLight Really Free?

If you’re a homebuyer or seller, then by all appearances, HomeLight is completely free to use in order to connect with local agents.

If you’re an agent, you can obtain leads from HomeLight with a 25% referral fee, while other real estate professionals (lenders, title companies, general contractors, moving companies, etc.) can advertise through the company.

Need help using HomeLight? The company claims to have a “team of dedicated real estate concierges with 50+ years of experience” standing by at (888) 998-1909.

Given its apparent usefulness and the fact that it’s completely free, are clients over the moon about HomeLight?

What Are HomeLight’s Clients Saying?

Although HomeLight was founded by Drew Uher in 2012 and is backed by huge investors like Google’s venture capital arm, there wasn’t a whole lot of online feedback about the company at the time of our research.

RealtyBizNews.com wrote a fairly in-depth review about their experience using the HomeLight website (they didn’t reach out to an agent). Overall, they liked the interface but were a bit on the fence about the number of questions they were asked. They also found that they received the same recommendations even after changing some of their criteria, although they concluded that HomeLight is the best “buyer-seller-agent conduit” they’ve ever seen.

Outside of this, there were 3 closed HomeLight complaints over at the Better Business Bureau, where the company had an A+ rating (as of 3/18/16). Of these, only two provided details, both of which referenced removing an agent’s information from the company’s database.

Is HomeLight a Shot in the Dark?

Like we mention above, it’s difficult to beat free. In other words, by giving HomeLight a try, your bank account won’t be any lighter, but you also won’t be able get back the time you spent.

Is HomeLight worth trying? Ultimately, that’s something only you can decide. But given the fact that they’ve been in business for more than three years and are backed by several industry giants, they might offer an easier, faster, and more accurate way of connecting you with an agent. Just remember that HomeLight currently only serves 38 U.S. markets, so you might have some difficulty locating agents in smaller markets.

Did you use HomeLight to locate an agent? If so, let’s do something about the lack of online feedback for the company. How? By writing your very own review below and adding to the conversation!

Read 693 HomeLight Customer Reviews and Complaints

Write a Review
Average Customer Rating: 4.7
Rating Snapshot:
5 star: 626 4 star: 25 3 star: 0 2 star: 3 1 star:  39
Bottom Line: 94% would recommend it to a friend
Showing 1-11 of 693
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  • This company is actively collecting reviews from its customers. All reviews submitted are subject to moderation and approval to ensure they meet our Review Guidelines.
  • Works as advertised

    Got introduced to 2 agents, both were very high quality. The one we selected conducted 3 open houses and had our home sold in under a month. Very happy with the result and definitely recommend the service.

    Bottom Line: Yes, I would recommend this to a friend

    • Apr 10, 2017

      Company Response from HomeLight, Inc.

      Hello Michael,

      Thank you for sharing your experience with HomeLight! We're ecstatic that we were able to provide you with great agents that suited your needs while selling your home.


      HomeLight Support

  • They deliver

    First things first; I work for a competitor, so it's actually not in my best interest to help my competitor. But, I have to because HomeLight is a solid system.

    They do exactly what they say they will, which is use a smart algorithm to match homeowners based on property, needs, and situation with an agent who best matches those needs. Most agents will not favor this since only 5% (give or take) are qualified to help niche specific clients.

    Many clients will not get this unless you understand your position, and value what you truly need. Refrain from bashing a company like HomeLight who works for free to help homeowners and agent alike.

    Bottom Line: Yes, I would recommend this to a friend

    • Apr 10, 2017

      Company Response from HomeLight, Inc.

      Hello Darren,

      Thank you for sharing your great experience with HomeLight! We're so glad we were able to satisfy your home buying and/or selling needs. Have a great day.


      HomeLight Support

  • Great service, grateful for my agent

    • By Winston,
    • Austin, TX,
    • Apr 8, 2017
    • Verified Reviewer

    My wife and I just moved to Austin from Brooklyn. We had no idea who to contact to help us find and buy a house. I saw a HomeLight TV ad and thought I'd give the service a try. It was free, so couldn't hurt, right? We interviewed the agents they suggested and ended up picking the first person we spoke to. We just moved into a house in the Old West Austin neighborhood and couldn't be more grateful to HomeLight for the experience.

    Bottom Line: Yes, I would recommend this to a friend

    • Apr 10, 2017

      Company Response from HomeLight, Inc.

      Hello Winston,

      This is the HomeLight Support team! Thank you for using our service- we are beyond thrilled to learn that you had a great experience. Congratulations on your move! We hope you're enjoying your new home in the beautiful Austin weather!


      HomeLight Support

  • Thank you HomeLight!

    After accepting a new job in Boston, I had to put my first ever home on the market. I was nervous about moving to a new city and selling the home I fell in love with. After two months of meeting with real estate agents, only to leave feeling even more unsure and confused, a Google search brought me to HomeLight.

    I filled out the information about my home and was provided a list of agents that were experienced in my area. I met with a few of the agents already but noticed some good prospects. My phone rang, and it happened to be a rep from HomeLight on the other end. I was a bit taken aback, but they did an amazing job of walking me through each agent's experience and how they could be a great fit for my home. I admit I was a bit suspicious and even a little rude in the beginning (sorry!), but I couldn't argue with the stats. They even worked with me a few weeks later when it was time to find a buyer's agent in Boston!

    I ended up speaking with two agents they recommended, and during my meeting with #2, it took five whole minutes to know she was the one!

    Just a month and a half later my home was sold above list price and in time for my start date at the new job. I am now working with the most amazing agent in Boston and hope to place an offer on the most beautiful space tomorrow!

    Thank you HomeLight for introducing me to the best in the industry. You made this confusing time a life-changing adventure!

    Bottom Line: Yes, I would recommend this to a friend

  • We are homeowners!

    • By Benjamin,
    • Los Angeles, CA,
    • Apr 13, 2017
    • Verified Reviewer

    My wife and I just bought our first home! Now that we are settled, I truly believe if not for HomeLight, this would have been a disaster.

    HomeLight had three real estate agents give us a call. We recognized the first agent from a for sale sign in the neighborhood (we have been stalking for homes) and felt comfortable meeting with him for a showing.

    During our first meeting, our agent introduced us to a lender who assisted us in some rather creative financing, and finally, we were pre-approved.

    40+ showings later we found the home because thankfully our agent pulled a not yet listed home out of his pocket. There was already an offer on the house, but our agent game up with a game plan and expert strategy. A few painless days of negotiating later and the offer was accepted.

    Our agent went above and beyond every step of the way. Bringing extra water bottles to every showing, talking us through a few emotional moments and being patient while learning our extremely picky tastes. Move in day arrived and our agent was there with Edible Arrangements and a much-needed bottle of wine in hand. He even helped me move a couch.

    After this experience, I understand why your decision in choosing a real estate agent is so important. Without his lender recommendation, knowledge of the neighborhood, speed of communication and patience with my wife and I, this all would have not been possible.

    Bottom Line: Yes, I would recommend this to a friend

  • Great service

    • By Debbie Olson,
    • Abilene, Texas,
    • Apr 17, 2017
    • Verified Reviewer

    I had a great experience with HomeLight! I was at my wit's end because the real estate agent that my friend recommended had our home on the market for over a YEAR and the house didn't move. In desperation, I googled "home selling" and came across HomeLight. Right after I filled out the form, a rep called me immediately and explained to me that they have a network of top performing agents. She connected me to an agent in Abilene who has done a fantastic job marketing my home, so much so that it sold in less than two months and over listing!

    Thank you so much HomeLight!

    Bottom Line: Yes, I would recommend this to a friend

  • Good place to find a real estate agent

    HomeLight made it easy to find a good real estate agent.

    Bottom Line: Yes, I would recommend this to a friend

  • Easy process with a knowledgeable agent

    I moved to Connecticut for my work and was staying with a friend while I tried to sort out my own living situation. It was stressful, to say the least! I really wanted to turn things over to someone who knew the area well. I called HomeLight and ended up choosing the second agent who they introduced to me. She was nothing but helpful, and she went above and beyond through the whole process of helping me find my new home.

    Bottom Line: Yes, I would recommend this to a friend

  • Asking for a friend (parent)

    I had contacted HomeLight as a way to obtain names of suitable, knowledgeable, local realtors for my parents to contact regarding the sale of their home of 42 years. I knew that it was going to be difficult, as this was essentially the first time that they were to go through this process, and with a property that was very near and dear to their hearts. I wanted the opportunity to pre-screen the realtors that were recommended to take some of the burdens off of my parents.

    HomeLight was able to provide several names and numbers, and all of the suggested realtors reached out to me, and then later to my parents once they were ready to embark on the sale of their home. All of the realtors recommended through the service were quite good (knowledgeable about the area, market, etc.). They even provided very specific details that proved they REALLY knew the details about the town, that they were local and speaking from personal experience. They respected my request to not contact my parents until my parents reached out to them, as they were still waffling on the whole idea of moving.

    I was afraid sales pressure would really send them over the edge, ensuring that they'd never want to move.

    Ultimately, their selected realtor was able to assist them through one very difficult negotiation with a tentative buyer, and later with a smooth sale with another. She listened to their concerns, and stood strong, allowing a potential sale to pass at the cost to her so that the "right" buyer could come along. In addition, she assisted them with the purchase of their new home, with which they are very happy.

    Bottom Line: Yes, I would recommend this to a friend

  • Great experience with HomeLight

    • By David Dunn,
    • Oklahoma,
    • Sep 27, 2017
    • Verified Reviewer

    I am thrilled to tell you about my recent great experience with HomeLight. I was needing to sell my late mother's home, and HomeLight pointed me to a very hard-working, top-notch local realtor, who helped us to sell and close on the home quickly and for top dollar! Everything went off without a hitch, the realtor even negotiated a lower sales fee, and I am very pleased. HomeLight checked up with me via email a few times to see how things were going, but nothing excessive. They offer a great, much-needed service to the public, and I strongly recommend HomeLight to you. They're the best!

    Bottom Line: Yes, I would recommend this to a friend

  • Loved working with HomeLight

    • By Keon Kurtin,
    • Cross Roads, TX,
    • Oct 5, 2017
    • Verified Reviewer

    My husband and I were looking to purchase our first home, but we were currently living out of the area. We were looking for a buyer’s agent in the Dallas area and turned to HomeLight for some help. The realtor that HomeLight connected is with was exactly what we were looking for!

    Kim with the Christie Cannon Team was great to work with and made it feel as though we were local every step of the way. Thank you Homelight for the great recommendation and for helping us find the perfect first home for our family!

    Bottom Line: Yes, I would recommend this to a friend

Showing 1-11 of 693

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