If you need tips and tricks to trick your brain into believing you can lose weight, it's great. Otherwise, go with MyFitnessPal for free. The food logging system is better by leaps and bounds. Plus the upgraded version is only 30 or 40 bucks for a year compared to over $100 for Noom for just 6 months. If telling all of your struggles in a group chat motivates you though, go with Noom.
Bottom Line: No, I would not recommend this to a friend