For me, Noom is working for a variety of reasons:
1. The accountability - weighing in daily, logging food, counting steps.
2. The combination of science, psychology, and nutrition.
3. Balanced and moderate approach.
4. The ease and convenience of following the plan using the app.
5. Sustainability seems possible.
6. Privacy and ability to use the app on my own terms and schedule.
7. Mindfulness is a core practice.
I have lost 7 pounds in 4 weeks without any suffering. I have increased my walking and have already started making changes in my lifestyle. I have already recommended Noom to some family and friends. I look forward to completing my 4 months and having new habits learned lead me to keep off the weight and live a healthier lifestyle for the rest of my life!
Bottom Line: Yes, I would recommend this to a friend