I have really enjoyed using Noom and have learned so much more about food and habits with this program than any other I have tried before. It has helped me make better decisions and understand the decisions I make good or bad. It has made me try new foods and new ways of eating which really has meaning, and I have had the success of a 12 lbs loss in 5 weeks.
My only criticism is the group support. Groups tend to be quite large and it's hard to build relationships with others to get a true sense of support from others. I personally don't find it of value, but it doesn't by any means take away from all the other great info and advice which can really help a successful journey to a healthier lifestyle.
Bottom Line: Yes, I would recommend this to a friend