Noom has been very informative. I know most of this information as I have been battling my weight for most of my life. However, the way it is presented is different to me and really does make me think about my actions before I act on them.
I like that I am not told "you can't have that" because that is not life-sustaining. I have to be able to live comfortably with my choices. I feel this is possible with this approach.
I also like the check-ins from the coaches. They are helpful without being invasive.
Bottom Line: Yes, I would recommend this to a friend