I am losing weight and also waist size just like I had hoped (and tried/failed in the past.) Noom is not extreme. They don't fuss or cajole you. They understand plateaus and help you through them. The color divisions help me a lot. Also, it's easy to record what you ate, and their system gives you the calorie count automatically. Noom does a lot of things very well, but I guess it's their use of psychology that is what they do best. I recommend Noom.
Bottom Line: Yes, I would recommend this to a friend