Like most - I've done what I thought was right - drinking Diet Coke, using the sweetener of the moment, eating low-fat products, blah blah. Weight Watchers (several times), tried weight loss programs etc. Losing usually, but gaining back.
Noom has really great information presented in "bite sizes" - it's not overwhelming, but daily, reminders, suggestions, check-ins. And, as I've stuck with it, I have actually been able to eliminate soda, sweeteners, etc. I'm eating mostly whole foods. Nourishing my body, no room or desire for processed.
Bottom Line: Yes, I would recommend this to a friend