I have lost weight with Noom, and still have 20 lbs to go, not because it's a diet, it's a way to learn and re-learn new and old GOOD eating habits.
Learn about balancing the CALORIES BUDGET, learn about your relationship with food and exercise, and how to handle it. Face HEAD ON perceptions of reality and thinking process to help you succeed in losing weight and keep it off.
If you are serious about losing weight, get "Nooming."
Bottom Line: Yes, I would recommend this to a friend