Started Noom on January 2nd and so far it has been a very different and positive experience. Initially, I was skeptical because I am not a social media person and definitely not a millennial, but I decided to be open-minded and give it a try. The information and the way it is delivered has been so spot on and their research on the "diet" cycle almost feels like they are in your head. When I feel like I am losing momentum, I get an inspiring message about how to stay focused. Also, I thought I knew a lot about nutrition and it turns out I was way off. Their color-coded system makes such common sense.
After month one on Noom, I am down 18 pounds. I still have a long way to go, but my motivation is still very much intact. Also, the price was very affordable. I got a New Year's special offer for 80% off, which equates to around $12 a month.
No real negatives but you do have to commit to spending at least 15 minutes a day reading and logging on the app. After a while, you get used to it. So - I would say that my experience has been very positive so far.
Bottom Line: Yes, I would recommend this to a friend