For me what I really like is the fact when I go missing from logging meals, I have a friendly coach who reminds me. I had told my coach that was an issue for me and the fact that I get that reminder holds me accountable, and I appreciate. Like other programs you may not be reminded at all or till you show up for a meeting once a week. Noom reminds me after a day or two of not logging.
Bottom Line: Yes, I would recommend this to a friend