Good aspects: The app helps you measure calories in and calories expended. So, you log what you eat - portion size and calorie counts (many of which are already provided) and you log your exercise. This is very helpful in staying within a calorie budget.
Also good: Daily weigh-in and a graph of your progress (or lack thereof). These app features are useful. Also useful are the daily "psych-tricks" and tips for avoiding self-sabotage and increasing will-power. Even if the information is little more than what is featured in a women's health magazine, the daily reminders can be helpful in staying on track.
Less good aspects: The human elements. On the one hand, it is valuable to have some human contact. The group coach and the goals coach provide this. But Noom advertises itself as providing a personalized service and this is not quite right. After a month, I have no idea what the goals coach is supposed to be doing. They don't seem to have any information about my own habits or progress (although it seems like the service Noom claims to provide is premised on their knowledge of what is logged). The various daily lessons also have no discernible relation to what is logged. The group coach does little more than ask the group to talk about their cravings - which focuses people on talking about sweets rather than anything else. Nevertheless, the group itself is a good concept and a nice support system.
Overall, I've had results and I like the app. But it could and should be better than it is.
Bottom Line: Yes, I would recommend this to a friend
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