I liked that Noom encouraged deeply understanding one's motivation for weight loss and goal setting. Daily tracking does create awareness of one's food habits, and the curriculum does help create new habits and strategies for staying on track. But, I was expecting more structure around weekly goal setting. The "coaching" significantly under-delivers; I get one message per week, which cannot possibly be truly impactful. Group Coaching was also a disappointment, as was group messaging. My group is not a cohesive community and while we're all on the same "week" not the same day. Because the user cannot easily retrieve her responses to the activities, Noom should recommend users have a notebook handy, or to take screenshots, although is more clumsy. As with anything else, you get out of it what you put in, but I've not had success with Noom. According to the app itself, users should lose weight by tracking food and sticking to daily calorie budget, however, I have not.
Bottom Line: No, I would not recommend this to a friend
