I am a 60-year-old woman who is at least 40 lbs away from a normal BMI reading. I have tried WW, Jenny Craig, the South Beach Diet, and many other diet plans over the past 30 years.
I kept seeing Noom ads in my Pinterest feed. I thought it was "WW for Millenials." I had given up on any "diet" and was doing my best by cooking at home. I had read several articles over the past couple of years about how the body has a set point and that people who lost significant amounts of weight were hardly ever able to keep it off.
However, I design mobile apps and eLearning, and I signed up for Noom just to see how they compared to WW. What I didn't expect is that I would be impressed by the science behind weight loss, behavior change, and habit formation. Noom's presentation of information is light-hearted, funny, almost cartoon-like, but there is real science behind everything they do. They make it fun to change habits, to check in every day, to monitor behaviors.
I also like how no food is off limits and their red-yellow-green classification of nutrition.
I have used the app for 6 weeks and have lost 5 lbs so far. I have 15 lbs to go in 10 weeks.
I really like Noom. It's smart and fits my busy lifestyle.
Bottom Line: Yes, I would recommend this to a friend
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