While the folks at Noom seem to know a lot about the psychology of eating, they don't know a lot about the psychology of education. They give a lot of information with no way to say STOP! Let me digest this before you force-feed me the next stuff! And the biggest problem with giving so many different steps and strategies and seemingly "must do" items is that it gives you an excuse to fail - to hear a friend tell it. I've lost 60 pounds over 5 months, she hasn't budged the scale a bit. But she says, "I've done A, B, and C but not D, J and Q, so I'm a failure, and that's why I'm not losing weight." So the idea that it's "personalized" is really a crock - it's not. Two people starting at the same time get the same articles, no way to pause so that you can work on things one step at a time. "Let me get used to weighing myself every day." "Let me just weigh myself and track my calories before you tell me that I'm not eating mindfully enough and that's my problem." While they're trying to teach you lifestyle changes, they're trying to change things you've learned over 40 years in a day. Nope. Would I recommend it to others? Yes. With caveats. HUGE caveats.
Bottom Line: Yes, I would recommend this to a friend
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