I've been dying my hair for years and this is the worst box dye ever. I did the color consult and sent a photo. I discussed with them that I was worried this wouldn't be dark enough to cover my roots to match my already dark hair. I left it on 55 minutes to be safe. Well, not only was I right but it mostly never covered any grey. Total waste of money. When I contacted them neither phone or chat was available but they did respond by email asking for a photo and a few questions which I responded but they have done nothing since. So I'm stuck with light reddish mixed with my grey roots and my normal dark brown hair. Much worse than pre dye. Don't waste your money.
I bought at Ulta but still have my receipt to prove purchase.
Bottom Line: No, I would not recommend this to a friend
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