I ordered this with high hopes. Chose my color, uploaded pictures, contacted the colorist and specified that I desperately wanted this to not end up looking like a typical box dye. I very much wanted a natural color that would liven my brown hair to an Auburn coppery brown color. I expedited my order, very excited, and still waited a week and a half before I received notification that my package was about to ship. My colorist assured me that my color would not be too red and would turn out natural. After getting the tracking info, my package shipped pretty quickly, but that is thanks to USPS. When I got my color, the printed chart of color amounts seemed as though it hadn't been tweaked from the base color I picked to begin with. I almost wanted to send it back. "Customizable" seemed like all they had done was slap one of their pre-prepared dyes with a custom-printed sticker. Even so, I did a strand test and waited a couple of days to see if it looked okay. Against my natural color, I figured it looked alright and went through with the rest. Now my hair is a deep plum red and incredibly dry and fried. When I brush it, bits break off left and right. I have deep conditioned twice and it still feels very dry and tangled. Although they offer the option to redo the color if you aren't happy, I still have not heard anything from my "colorist" after reaching out. I guess they have their money now and I don't matter. I should have bitten the bullet and gone to a real salon. I feel scammed.
Bottom Line: No, I would not recommend this to a friend
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