I've been using Madison Reed hair color since 2017 and have had nothing but excellent experiences with both products and customer service. I've changed my color 4 times and have never been disappointed. The packaging makes the whole experience feel like a treat. That there is no awful smell like with most drugstore brands pleases me. That the packaging is recyclable also makes me happy. The shampoo and conditioner leave my hair softer than before I dyed it. I would (and have!) absolutely recommend Madison Reed to friends, but because everyone is different, I would also recommend that they do a skin and strand test.
Pros and Cons:
Bottom Line: Yes, I would recommend this to a friend