First, I watched pretty much every video available on the internet about tanners and how to apply. It appears this stuff and "Loving Tan" are really great. And I want to point out, everyone's sense of smell and body's reaction will be different - so the point is, try different stuff till you find what works for you.
Okay, now to application. You get TWO VERY DIFFERENT results based upon application. I exfoliated as instructed for all tanners, and applied. If you use a typical tanner mitt/glove, the results are more subdued and a slight "sun-kissed" look. If you use the "velvet" type finger glove or a full "velvet" glove, be prepared, you are getting dark. I think the difference is the amount of tanner applied to the skin directly. The normal mitt will absorb a lot more of the tanner. When I used the "velvet" glove, man I was dark and dark for like 4 good days. I showered every day and the tan was great. Didn't do any crazy routine to maintain. I'm pale and tan for beach trips. I would recommend this product.
Pros and Cons:
Bottom Line: Yes, I would recommend this to a friend