My wife purchased an annual membership at $95 per quarter, or ~$400 a year. I checked in over the course of the year to redeem my credits and get gift boxes, and at the end of the calendar year to make sure I had used up my credits.
In all, I received 2 sample boxes, and alcohol worth $162.97. Flaviar charged for another quarter on my Gift account, which I stopped, and they fully canceled my account.
When I asked about the remaining unused value in my account, they apologized for the "inconvenience".
This is a very opaque, heavily hyped product/service which ultimately creates very little value, particularly for the loved ones who think they are buying something special.
This leaves a very bad taste in my mouth.
Pros and Cons:
Bottom Line: No, I would not recommend this to a friend