Flaviar Review

By Lydia Noyes
HighYa Staff
Updated on: Jun 18, 2020

Flaviar is a premium tasting club for spirit enthusiasts. This service makes it possible to receive rare bourbons, gins, whiskeys, and more right at home for an educational, entertaining drinking experience.

You can sign up for quarterly deliveries of samples of specialty liquors or purchase your favorite types by the bottle. The brand also offers a range of accessories and merchandise related to craft alcohol to help you better embrace your hobby.

Does the company succeed in giving you access to premium liquors at acceptable pricing? Our analysis will help you decide if Flaviar’s club is worth joining.

  • Extensive selection
  • Occasionally offers better pricing for bottles than other suppliers
  • Excellent customer reviews
  • An easy subscription cancellation process
  • Relatively expensive for the amount of alcohol you receive
  • Some subscribers had shipping problems
  • Not available in many US states
  • You don’t have the option for complete customization with tasting boxes

How Does the Club Work?

Flaviar claims to curate a selection of more than 20,000 spirits, including whiskey, bourbon, brandy, gin, rum, absinthe, cognac, and more from across the planet.

The company’s goal is to make premium alcohol accessible to more people, no matter what’s in stock at your local liquor store.

All Flaviar liquors are guaranteed to be authentic, and the company strives to package every sample in ways that ensure the drinks will be the same quality and taste as full-size bottles.


Besides receiving new liquors quarterly with your subscription, you will also gain entry to the greater Flaviar community. This includes invites to members-only events and access to community features like a Digital Home Bar, online Tasting Log, Flavor Match recommendations, and thousands of bottle reviews from other members.

Members also gain access to exclusive bottlings, free shipping, and a complimentary quarterly Spirits Delivery, which includes a Tasting Box and a full-sized (750ml) bottle of your choosing.

To sign up for a subscription, you’ll first specify whether you’re interested in monthly or quarterly deliveries. After sharing an email address, you’ll select which types of spirits you most enjoy from a list that includes bourbon, gin, rum, brandy, tequila, vodka, and whiskey (you can choose as many as desired).

Next, you’ll indicate which liquor brands you’ve tried before from a list of several dozen. From those selections, Flaviar will request you choose the one brand you wouldn’t want to survive without on a desert island.

From there, you will receive an orderly summary with pricing information. You can’t make your flavor selections until you process your first payment.

After this point, you can choose from any of the company’s available Tasting Boxes and full-size bottle options, both of which are updated quarterly. Within each box will be a selection of drinks along with flavor notes and tasting instructions.

You’ll also receive a collectible Flaviar concrete coaster.

Additional Buying Options

It’s also possible to purchase from Flaviar without signing up for a subscription. You can shop spirits by the bottle or purchase curated tasting boxes without a membership.

Each tasting box costs $41.99 and includes three 50ml samples of spirits based around a theme. Below are the three most popular boxes the company offers:

  • Flaviar Welcome Box: Includes Breckenridge Bourbon Whiskey (43%), Copper Fox Rye Whiskey (45%), and Wolfburn Northland (46%).

  • Whiskey Gangs of New York: Includes Iron Smoke Straight Bourbon Whiskey (40%), Widow Jane 10-Year-Old Straight Bourbon Whiskey (45.5%), and Coppersea Excelsior Straight Bourbon Whiskey (48%).

  • Spirit of the American Revolution: Includes Van Brunt Stillhouse Due North Rum (40%), Albany Distilling Co Quackenbush Amber Rum (40%), and Stolen Overproof Rum (61.5%)

The company also sells a variety of merchandise designed for the home mixologist, including a Flaviar Bar (starting at $389), flasks ($39.90), whiskey glasses, and coasters (starting at $37), and more.

Pricing, Shipping, and Return Policy

Flaviar currently offers both a quarterly and annual subscription program:

  • Quarterly: $95 per delivery
  • Annual: $300 total ($75 per delivery)

With both plans, you’ll receive three 50-ml samples and a full-size 750ml bottle of your choice every three months. This comes to about 900ml of liquor per order or about 1.2 750-ml bottles.

You’ll also receive free shipping on any other purchase you make through Flaviar during your subscription time. All subscription plans will automatically renew unless you cancel beforehand through your online account.

Though the company ships throughout the European Union, the following states are exempt from delivery: AA, AE, AK, AL, AP, AR, DE, GU, HI, IA, ID, IL, KY, MD, MI, MN, MS, MT, OH, OK, PA, PR, SD, TX, VA, VT, WV, and WY.

Flaviar won’t deliver to PO boxes. An adult over 21 must be present to sign for all deliveries. For this reason, you might want to direct your order to the workplace to guarantee you are around to sign for it.

Sales are final on alcohol purchases unless your samples were damaged during shipment or you receive the wrong ones.

You can cancel your membership account within three days of signing up for a full refund. Canceling after this time will prevent your membership from renewing, but you will still be charged for that quarter and receive your scheduled delivery.

Some items from the online store are considered nonrefundable, including personalized items, anything from the “Vault” store, all special collaborations, and unique pre-sale products.

Are Flaviar Prices a Good Deal?

To find out whether you’re getting a good deal with Flaviar, we compared the pricing for a variety of liquors to what you would pay at other notable retailers.

Flaviar ReserveBar Liquorama CW Spirits
Bacardi Gran Reserva Diez, 750ml $42.99 $50 $39.99 $39.99
Don Julio 1942 Anejo Tequila, 750ml $135.99 $154 $149.99 $139
Johnnie Walker The White Walker Edition, 750ml $24.99 $39 $34.99 $39.99
Wild Turkey 101, 750ml $24.99 $29 $24.99 $24.99
Hendrick’s Gin, 750ml $27.99 $41 $32.99 $44.99

ReserveBar tends to offer the highest prices. This company brands itself as a premium gift-giving site and lets you pay for custom engraving on many bottles so that you can leave a personal message.

However, ReserveBar tends to have the smallest selection of liquors available of these four companies, and the choice is slated more towards high-end offerings. There’s no option to sign up for a subscription or receive smaller samples.

The other two companies, Liquorama and CW Spirits, are more standard e-commerce stores. In some instances, their pricing beats out Flaviar. We found that both companies offer a wide variety of liquor options and offer the same selections as Flaviar in most cases.

This makes either supplier a viable alternative for anyone not interested in signing up for a subscription and who knows that they want to purchase full-sized bottles immediately.

If trying lots of new liquors appeals to you, then Flaviar offers a unique service not matched by other sellers. For many people, that will be worth potentially paying more per serving.

Analysis of Customer Reviews

More than 500 Flaviar customers have left reviews for Flaviar on our site, for a combined rating of 4.3-stars out of five. Over 80% of these customers say they would recommend the service to a friend.

Common Compliments:

  • Excellent customer support and guidance
  • Consistent quality service for long-term customers
  • Great way to get exposed to new styles of alcohol
  • Makes an excellent gift for alcohol lovers
  • Good deals with the customer referral program

Common Complaints:

  • Some customers hated the flavors they received
  • Slow shipment times for some users, missing bottles on delivery
  • A few customers never received their orders, struggled to get a refund

The Bottom Line

We are impressed with the company’s broad selection and found many spirits sold by Flaviar that were difficult to find elsewhere.

Flaviar offers a unique service in the subscription world—the opportunity to taste premium spirits at home without committing to purchasing the whole bottle.

This is an excellent service for both adventurous and timid drinkers, as it allows you to sample a variety of styles without feeling like you’re wasting product if you don’t like one.

Customer reviews indicate that the majority of subscribers love Flaviar.

Lastly, it’s a mistake to think that signing up for Flaviar will save you money. Though purchasing the company’s full-size bottles may lead to slight cost savings compared to other supplies, buying Flaviar tasting boxes can be more expensive than paying for shots at your favorite bar.

Customer Reviews

Start your review of Flaviar:
  • 543 Customer Reviews
  • 82% Recommend This Brand
4.3 out of 5
5 star: 78% 4 star: 4% 3 star: 0% 2 star: 2% 1 star: 13%

 Our Promise to You

To safeguard you and ensure helpfulness and relevance, our compliance team manually assess every customer review before it goes live.

We have a zero-tolerance policy for fake reviews, and companies cannot control or alter any reviews at any time.

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  • Sold me something they didn't have

    • By Jesse M.,
    • Bothell, WA,
    • Nov 19, 2020
    • Verified Reviewer
    • Length of Use: 2+ years
    Overall Experience:

    Bought a $550 bottle of Bruichladdich Black Art from Flaviar. After waiting several weeks for delivery I contacted them. They said it was on the way and they would try to get more detail. The next week they let me know that their supplier didn't have it in stock. Through the conversation I became aware that they source their bottles after they sell them. Super unethical, I won't trade with them again.

    Pros and Cons:

    • No “pros” were specified in this review
    • High prices
    • Unethical practices

    Bottom Line: No, I would not recommend this to a friend

  • Highly recommend!

    • By Sarah H.,
    • El Segundo, CA,
    • Aug 26, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    The packaging alone is amazing! I ordered this for my husband as a birthday present and he absolutely loved it. Super smooth whiskey and the tasting cards really add to the experience.

    Pros and Cons:

    • Great selection of spirits
    • Fun and creative packaging
    • Fast shipping
    • No “cons” were specified in this review

    Bottom Line: Yes, I would recommend this to a friend

  • Wonderful service

    • By Alex C.,
    • New Jersey,
    • Aug 9, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    I received a membership as a birthday gift. I'd been seeing ads for months but I'm usually wary of any ads. I am happy to report that Flaviar is the real deal. The selection is great, the layout of the website, information available, I could go on. I ordered a couple of bottles outside of the free membership perks, because they also have free shipping each month for members, and got them delivered within a couple of days. I contacted customer service with a simple question and they responded within a minute. I'm definitely recommending this to anyone who will listen.

    Pros and Cons:

    • Good selection
    • Great presentation
    • Excellent customer service
    • No “cons” were specified in this review

    Bottom Line: Yes, I would recommend this to a friend

  • Better than I thought

    • By John B.,
    • United Kingdom,
    • Aug 7, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    If you're looking to just subscribe and save money on your quarterly bottle and tasters, then this isn’t for you. You're probably paying £10-£20 extra, but for that, you have access to some bottles sold out and cheaper than retail, you are managed to buy 2x bottles and save that £20, and also get a lot of credit for a friend joining. I’ll save even more as the months go on and I’ll get to try a lot of tasters which will save me spending a fortune on bottles. Personally, I’d say get the year subscription and if it works out well, even better if you use a referral for a £50 bonus.

    Pros and Cons:

    • Fun
    • Price of bottles
    • Offers
    • Subscription price a little high

    Bottom Line: Yes, I would recommend this to a friend

  • Kristen from Customer Service is the best

    • By Glen P.,
    • New York, NY,
    • Aug 6, 2020
    • Verified Reviewer
    Overall Experience:

    I have been a member for almost 6 months. Whenever I had a question or problem, Kristen was able to answer my questions and/or resolve my problem expeditiously. She immediately answers my email inquiries. I recently had a problem with my quarterly order and Kristen resolved the problem to my satisfaction that very same afternoon! Kristen is an outstanding customer service representative. With her assistance, I ordered Glen Grant Scotch.

    Bottom Line: Yes, I would recommend this to a friend

  • Outstanding service!

    • By Chad G.,
    • Hammondsport, NY,
    • Jul 31, 2020
    • Verified Reviewer
    • Length of Use: 1–2 years
    Overall Experience:

    Very prompt service, and accommodating. The concierge who assisted me, Conradine, was outstanding. I would highly recommend Flaviar to anyone based on Conradine’s service alone.

    Pros and Cons:

    • Excellent service overall
    • Prompt responses
    • Accommodating
    • No “cons” were specified in this review

    Bottom Line: Yes, I would recommend this to a friend

  • Just don’t

    • By Bryce K.,
    • Providence, RI,
    • Jul 30, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    My honest experience? Ok, here we go. I ordered off of Flaviar to try something new and different. I ordered something and 3 weeks later it came in. I subscribed and got my Welcome Box within a week of placing my order, however, the item that I actually wanted did not come until 3 weeks later. No shipping email until 5 days before the item was delivered. Click the link to check the shipment process, NOTHING. Still sitting in the warehouse in CA. Then all of a sudden the item was being processed by my local courier and is out for delivery that day. Luckily I was home as it needed a signature. So at least I thought it did. Fast forward to delivery day, I get a knock on my door by a delivery driver not wearing a mask. Simply hands me the package and walks away. No ID or signature were needed...I reached out to Flaviar on Twitter as I needed this item for a weekend prior. Twitter Help tells me to reach out to customer service, so I do. My customer service agent was very polite and understanding of the frustration I had.

    Just an awful experience all around and Flaviar has some things they need to work out before I even consider using them again. Could have just gone down the street to my local liquor store and gotten it there, just figured I’d try something different and support other business.

    Bottom Line: No, I would not recommend this to a friend

    • Aug 25, 2020

      Company Response from Flaviar Ltd.

      Hey Bryce,

      Thank you for sharing your concerns. Constructive feedback is always appreciated and helps us improve further.

      At the time you wrote this review you were still in contact with our customer support. All of our shipments require a signature and our vendors give strict instructions to couriers to adhere to this rule, as well as maintain safety protocol during this time. Your issue has since been resolved in a timely manner and to your full satisfaction. Your order was delivered shortly after.

      If you believe your issue wasn’t resolved to your full satisfaction or if you need help with anything else, let us know. We’re easy to reach if you write to us at support@flaviar.com

      We wish you all the best!

  • Amazing introduction

    • By John M.,
    • Manchester, CT,
    • Jul 28, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    So far I am very impressed. I received my first tasting box and loved the unlabeled vials of the 3 types of whiskey, so the taste and flavor was experienced before one knew what they were or origin. A great spin and social experience with friends. The bottle of whisky was a double surprise in as much as its origin was Australia "Nova," having lived in Aussie for 54 years, I had no idea if this producer. All in all, a great value and looking forward to more of the same.

    Pros and Cons:

    • It’s origin
    • Flavoursome
    • No “cons” were specified in this review

    Bottom Line: Yes, I would recommend this to a friend

  • Great way to get to know spirits

    • By Nikola A.,
    • Rijeka, Croatia,
    • Jul 27, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    A great tool to get to know different kinds of spirits. If you are not a very experienced drinker you will definitely get your money back and then some. The selections of tasting sets are amazing and very diverse. Selection of bottles is also great, a bit higher priced but not that significant.

    Not just for whisky drinkers.

    Pros and Cons:

    • Great tasting set selection
    • Free shipping
    • Great selection of reasonably priced bottles
    • Prices a bit high

    Bottom Line: Yes, I would recommend this to a friend

  • Great response during trying times

    • By Chris G.,
    • Owosso, MI,
    • Jul 24, 2020
    • Verified Reviewer
    • Length of Use: 1–2 years
    Overall Experience:

    Had an emergency meeting out of town for my scheduled delivery. And, the Flaviar staff made sure that I received my order. Thank you for making the situation a "no problem" situation.

    Flaviar is a great service, I will continue to recommend.

    Bottom Line: Yes, I would recommend this to a friend

  • Simply wonderful

    • By Diane H.,
    • Redlands, CA,
    • Jul 23, 2020
    • Verified Reviewer
    • Length of Use: 1–2 years
    Overall Experience:

    I have to say, not only do I love the variety of whiskies, etc., but their customer service is wonderful! I had an issue with my membership and Shandalee went up and beyond to help me. She showed patience and understanding. I can’t say enough about this company.

    Pros and Cons:

    • Variety of whiskies
    • Customer service
    • No “cons” were specified in this review

    Bottom Line: Yes, I would recommend this to a friend

Showing 1-11 of 543

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