Flaviar Review

By Lydia Noyes
HighYa Staff
Updated on: Jun 18, 2020

Flaviar is a premium tasting club for spirit enthusiasts. This service makes it possible to receive rare bourbons, gins, whiskeys, and more right at home for an educational, entertaining drinking experience.

You can sign up for quarterly deliveries of samples of specialty liquors or purchase your favorite types by the bottle. The brand also offers a range of accessories and merchandise related to craft alcohol to help you better embrace your hobby.

Does the company succeed in giving you access to premium liquors at acceptable pricing? Our analysis will help you decide if Flaviar’s club is worth joining.

  • Extensive selection
  • Occasionally offers better pricing for bottles than other suppliers
  • Excellent customer reviews
  • An easy subscription cancellation process
  • Relatively expensive for the amount of alcohol you receive
  • Some subscribers had shipping problems
  • Not available in many US states
  • You don’t have the option for complete customization with tasting boxes

How Does the Club Work?

Flaviar claims to curate a selection of more than 20,000 spirits, including whiskey, bourbon, brandy, gin, rum, absinthe, cognac, and more from across the planet.

The company’s goal is to make premium alcohol accessible to more people, no matter what’s in stock at your local liquor store.

All Flaviar liquors are guaranteed to be authentic, and the company strives to package every sample in ways that ensure the drinks will be the same quality and taste as full-size bottles.


Besides receiving new liquors quarterly with your subscription, you will also gain entry to the greater Flaviar community. This includes invites to members-only events and access to community features like a Digital Home Bar, online Tasting Log, Flavor Match recommendations, and thousands of bottle reviews from other members.

Members also gain access to exclusive bottlings, free shipping, and a complimentary quarterly Spirits Delivery, which includes a Tasting Box and a full-sized (750ml) bottle of your choosing.

To sign up for a subscription, you’ll first specify whether you’re interested in monthly or quarterly deliveries. After sharing an email address, you’ll select which types of spirits you most enjoy from a list that includes bourbon, gin, rum, brandy, tequila, vodka, and whiskey (you can choose as many as desired).

Next, you’ll indicate which liquor brands you’ve tried before from a list of several dozen. From those selections, Flaviar will request you choose the one brand you wouldn’t want to survive without on a desert island.

From there, you will receive an orderly summary with pricing information. You can’t make your flavor selections until you process your first payment.

After this point, you can choose from any of the company’s available Tasting Boxes and full-size bottle options, both of which are updated quarterly. Within each box will be a selection of drinks along with flavor notes and tasting instructions.

You’ll also receive a collectible Flaviar concrete coaster.

Additional Buying Options

It’s also possible to purchase from Flaviar without signing up for a subscription. You can shop spirits by the bottle or purchase curated tasting boxes without a membership.

Each tasting box costs $41.99 and includes three 50ml samples of spirits based around a theme. Below are the three most popular boxes the company offers:

  • Flaviar Welcome Box: Includes Breckenridge Bourbon Whiskey (43%), Copper Fox Rye Whiskey (45%), and Wolfburn Northland (46%).

  • Whiskey Gangs of New York: Includes Iron Smoke Straight Bourbon Whiskey (40%), Widow Jane 10-Year-Old Straight Bourbon Whiskey (45.5%), and Coppersea Excelsior Straight Bourbon Whiskey (48%).

  • Spirit of the American Revolution: Includes Van Brunt Stillhouse Due North Rum (40%), Albany Distilling Co Quackenbush Amber Rum (40%), and Stolen Overproof Rum (61.5%)

The company also sells a variety of merchandise designed for the home mixologist, including a Flaviar Bar (starting at $389), flasks ($39.90), whiskey glasses, and coasters (starting at $37), and more.

Pricing, Shipping, and Return Policy

Flaviar currently offers both a quarterly and annual subscription program:

  • Quarterly: $95 per delivery
  • Annual: $300 total ($75 per delivery)

With both plans, you’ll receive three 50-ml samples and a full-size 750ml bottle of your choice every three months. This comes to about 900ml of liquor per order or about 1.2 750-ml bottles.

You’ll also receive free shipping on any other purchase you make through Flaviar during your subscription time. All subscription plans will automatically renew unless you cancel beforehand through your online account.

Though the company ships throughout the European Union, the following states are exempt from delivery: AA, AE, AK, AL, AP, AR, DE, GU, HI, IA, ID, IL, KY, MD, MI, MN, MS, MT, OH, OK, PA, PR, SD, TX, VA, VT, WV, and WY.

Flaviar won’t deliver to PO boxes. An adult over 21 must be present to sign for all deliveries. For this reason, you might want to direct your order to the workplace to guarantee you are around to sign for it.

Sales are final on alcohol purchases unless your samples were damaged during shipment or you receive the wrong ones.

You can cancel your membership account within three days of signing up for a full refund. Canceling after this time will prevent your membership from renewing, but you will still be charged for that quarter and receive your scheduled delivery.

Some items from the online store are considered nonrefundable, including personalized items, anything from the “Vault” store, all special collaborations, and unique pre-sale products.

Are Flaviar Prices a Good Deal?

To find out whether you’re getting a good deal with Flaviar, we compared the pricing for a variety of liquors to what you would pay at other notable retailers.

Flaviar ReserveBar Liquorama CW Spirits
Bacardi Gran Reserva Diez, 750ml $42.99 $50 $39.99 $39.99
Don Julio 1942 Anejo Tequila, 750ml $135.99 $154 $149.99 $139
Johnnie Walker The White Walker Edition, 750ml $24.99 $39 $34.99 $39.99
Wild Turkey 101, 750ml $24.99 $29 $24.99 $24.99
Hendrick’s Gin, 750ml $27.99 $41 $32.99 $44.99

ReserveBar tends to offer the highest prices. This company brands itself as a premium gift-giving site and lets you pay for custom engraving on many bottles so that you can leave a personal message.

However, ReserveBar tends to have the smallest selection of liquors available of these four companies, and the choice is slated more towards high-end offerings. There’s no option to sign up for a subscription or receive smaller samples.

The other two companies, Liquorama and CW Spirits, are more standard e-commerce stores. In some instances, their pricing beats out Flaviar. We found that both companies offer a wide variety of liquor options and offer the same selections as Flaviar in most cases.

This makes either supplier a viable alternative for anyone not interested in signing up for a subscription and who knows that they want to purchase full-sized bottles immediately.

If trying lots of new liquors appeals to you, then Flaviar offers a unique service not matched by other sellers. For many people, that will be worth potentially paying more per serving.

Analysis of Customer Reviews

More than 500 Flaviar customers have left reviews for Flaviar on our site, for a combined rating of 4.3-stars out of five. Over 80% of these customers say they would recommend the service to a friend.

Common Compliments:

  • Excellent customer support and guidance
  • Consistent quality service for long-term customers
  • Great way to get exposed to new styles of alcohol
  • Makes an excellent gift for alcohol lovers
  • Good deals with the customer referral program

Common Complaints:

  • Some customers hated the flavors they received
  • Slow shipment times for some users, missing bottles on delivery
  • A few customers never received their orders, struggled to get a refund

The Bottom Line

We are impressed with the company’s broad selection and found many spirits sold by Flaviar that were difficult to find elsewhere.

Flaviar offers a unique service in the subscription world—the opportunity to taste premium spirits at home without committing to purchasing the whole bottle.

This is an excellent service for both adventurous and timid drinkers, as it allows you to sample a variety of styles without feeling like you’re wasting product if you don’t like one.

Customer reviews indicate that the majority of subscribers love Flaviar.

Lastly, it’s a mistake to think that signing up for Flaviar will save you money. Though purchasing the company’s full-size bottles may lead to slight cost savings compared to other supplies, buying Flaviar tasting boxes can be more expensive than paying for shots at your favorite bar.

Customer Reviews

Start your review of Flaviar:
  • 524 Customer Reviews
  • 82% Recommend This Brand
4.3 out of 5
5 star: 77% 4 star: 4% 3 star: 0% 2 star: 3% 1 star: 13%

 Our Promise to You

To safeguard you and ensure helpfulness and relevance, our compliance team manually assess every customer review before it goes live.

We have a zero-tolerance policy for fake reviews, and companies cannot control or alter any reviews at any time.

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  • Damaged Welcome Box

    • By Brett W.,
    • Fort Wayne, IN,
    • Jul 8, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    My first box came ripped and missing tasters. I immediately emailed Flaviar with a picture of my box and what product I did receive. I got an email within the hour thanking me for the information and picture and letting me know they will be sending a replacement.

    Pros and Cons:

    • Quick response
    • Great packaging
    • Friendly customer reps
    • No “cons” were specified in this review

    Bottom Line: Yes, I would recommend this to a friend

  • I have really enjoyed getting to know different bourbons

    • By Jason P.,
    • Indiana,
    • Jul 5, 2020
    • Verified Reviewer
    • Length of Use: 3–6 months
    Overall Experience:

    They have been very responsive to my concerns. I have had trouble with the time it takes to get my order, but they have worked with me every time. I am very happy.

    Pros and Cons:

    • Choice
    • Description of each product so I can get to know my tastes
    • Customer service
    • Delivery time

    Bottom Line: Yes, I would recommend this to a friend

  • Nothing but trouble

    • By John G.,
    • Raleigh, NC ,
    • Jul 4, 2020
    • Verified Reviewer
    Overall Experience:

    My wife signed me up for this for a Father’s Day present. I tried browsing the store and even put a bottle of Japanese whiskey in a shopping cart. I deleted the product from the shopping cart but subsequently got five separate emails spamming me to buy it. The subscription my wife bought me only allowed me to get one whiskey. I couldn’t even make a choice on what I wanted. How lame is that? What’s worse, once I "selected" my subscription product and sample package, they apparently cannot even ship it to me. It has been two weeks and they haven’t even shipped it yet. I am canceling my subscription before I could even get my first shipment shipped to me in the first place!

    Pros and Cons:

    • No “pros” were specified in this review
    • Never got whiskey

    Bottom Line: No, I would not recommend this to a friend

  • Great service but can be costly

    • By Dawid B.,
    • Hampshire, United Kingdom,
    • Jun 27, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    Overall Flaviar is a great experience, with generous tasting boxes, which you're able to choose from and a good selection of spirits. Unfortunately £70 odd is a bit much for me, but I can see that the value is there. If you enjoy tasting new spirits but don't want to spend money on full-size bottles, this is a service for you.

    Additionally, I'd like to praise Elizabeth for the amazing service received. I logged a ticket with them, then canceled my request but she was quick on the ball, understanding and courteous, was a pleasure dealing with her - give her a raise?

    Pros and Cons:

    • Design
    • Support
    • Selection of spirits/tasting boxes
    • Membership price

    Bottom Line: Yes, I would recommend this to a friend

  • Easy exchange

    • By Jackie L.,
    • Omaha, NE,
    • Jun 25, 2020
    • Verified Reviewer
    • Length of Use: 6–12 months
    Overall Experience:

    I ordered a bottle as part of our regular quarterly selection. When it arrived, the seal was broken. I sent a quick note with a picture to the team at Flaviar. They responded quickly and were able to get another bottle shipped. Super easy to deal with, no hassle...best customer service ever. Nicely done Flaviar!

    Pros and Cons:

    • Great customer service
    • Quality products
    • Easy to do business with
    • No “cons” were specified in this review

    Bottom Line: Yes, I would recommend this to a friend

  • Live in IL

    • By Mike S.,
    • Illinois,
    • Jun 24, 2020
    • Verified Reviewer
    Overall Experience:

    My wife got me a half-year subscription for Father’s Day but we live in IL and can’t receive shipments, unfortunately. However, the customer service was extremely fast at getting back to me (on a Sunday) and had a full refund in the works the very next day. Great customer service!

    Pros and Cons:

    • Customer service
    • No “cons” were specified in this review

    Bottom Line: Yes, I would recommend this to a friend

  • Excellent experience and wonderful company

    • By Robert E.,
    • Puyallup, WA,
    • Jun 19, 2020
    • Verified Reviewer
    • Length of Use: 3–6 months
    Overall Experience:

    I have had nothing but positive experiences with Flaviar thus far. The main complaint I have heard is in regards to the overall cost, but keep in mind, in my experience, this membership is for those looking to branch out of drinking the same 3-5 spirits and explore. In addition to that, Flaviar has done a wonderful job providing continuous information and fun things to do on the website not to mention things like partnering with WhistlePig for a free at-home blending kit. I have contacted this company a few times via their email and have ALWAYS received a prompt, courteous response and they have always helped me out. I will be signing up for another year once my membership expires for sure.

    Pros and Cons:

    • Convenience
    • Exploration
    • Fun
    • Cost can sometimes be slightly higher for individual bottles
    • Would like more options for selecting a quarterly bottle

    Bottom Line: Yes, I would recommend this to a friend

  • Good

    • By Paul D.,
    • New York, NY,
    • Jun 18, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    I like that I get to try new things and there’s plenty of info on the website about how to distinguish flavors and such. Shipping has been delayed lately but that’s the case everywhere these days, and customer service is good.

    Bottom Line: Yes, I would recommend this to a friend

  • Credit confusion

    • By Kevin M.,
    • Falmouth, ME,
    • Jun 18, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    Upon joining for some reason I did not receive the promotional free tasting box. Somewhat apprehensive and concerned I reached out to customer service via email. I received a response in less than 1 business day and my credit was given with no issues. Fantastic, fast, friendly service with no fussing. Great experience! I’m even more excited to start my membership knowing that level of customer service is just an email away. Bravo and Cheers!

    Pros and Cons:

    • Flavor tasting options
    • Variety and choices
    • Educational info
    • Majority of bottle options are greater than quarterly credit allocation

    Bottom Line: Yes, I would recommend this to a friend

  • Customer service

    • By Donald W.,
    • Alamogordo, NM,
    • Jun 18, 2020
    • Verified Reviewer
    • Length of Use: Less than 3 months
    Overall Experience:

    I am glad that I joined Flaviar. And questions or problems I have, they quickly respond. I am glad that I am a member and will be for a long time.

    Bottom Line: Yes, I would recommend this to a friend

  • Great customer service

    • By Anne S.,
    • Denver, CO,
    • Jun 17, 2020
    • Verified Reviewer
    Overall Experience:

    I ordered a subscription for my dad for Father’s Day. At the time of purchase, I didn’t realize they don’t ship to the state my dad lives in. It was a pretty expensive purchase so I panicked. Rest assured, I received a response from Laura issuing me a full refund.

    I would definitely order again for someone in one of the participating states.

    Pros and Cons:

    • Great customer service
    • Quality products
    • Unique gift idea
    • Does not ship everywhere in the US

    Bottom Line: Yes, I would recommend this to a friend

Showing 1-11 of 524

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