About Flaviar

Dubbing themselves as a club for spirit lovers and enthusiasts, Flaviar is a UK-based discovery commerce company that claims to help you discover exciting drinks in the company of your friends. On top of this, Flaviar claims to be changing the way people drink, eat, taste by offering some of the best spirits from around the world at a fraction of retail prices.

If you’re tired of the usual choices at your local liquor store and are looking to expand your palate and your knowledge, Flaviar can seem like a solid option for addressing all these issues. But when it comes down to it, how does Flaviar stack up?

How Flaviar Works

Flaviar is a membership-based discovery commerce company that claims to help you discover liquor you otherwise wouldn’t, to improve your knowledge of spirits, to learn about history and trivia, and to impress your friends.

In order to accomplish this, Flaviar claims to send you a monthly tasting pack that consists of five 45ml bottles of premium spirits sourced from only the best beverage producers in the world, including Whisky, Rum, Cognac, Gin, Vodka, Grappa, Tequila, and more. Each spirit included in your tasting pack is claimed to be hand-selected by the company’s Tasting Panel, to cover a different category or theme, and to include an accompanying information card about the liquors your flavor pack contains, such as brand name and histories, as well as interesting related stories.

According to the Flaviar website, the process works over 3 steps:

  1. Subscribe to Flaviar by choosing your subscription (see next section for details), and then entering your personal and billing information. Then, enjoy the company’s carefully curated drinks once per month.
  2. Invite your friends and organize a tasting party.
  3. Organize your myBAR, which allows you to rate and display the drinks you own, have tasted, or want to try.

Flaviar claims that their tasting packs ship every 3rd Monday of the month and will arrive at your door within 2-7 business days. After arriving, if you sample a liquor you’re interested in buying, you can then visit the Flaviar Deals page and purchase directly from there.

Because discovering new liquors can be a learning experience, Flaviar also offers a series of 7-day email courses that can help make you a more informed consumer, which is called the School of Spirits. Here, the company claims that you’ll be able to discover fine spirits, learn tips and tricks on tasting, and earn a Flaviar certificate. (Note: The only difference between the courses are the number of flavor packs you’ll receive.)

Flaviar Pricing & Refund Policy

Flaviar membership programs are priced as follows:

  • 2 Month Test Flight: $94.99
  • Quarterly Subscription: $48.99 per quarter
  • Monthly Subscription: $40.99 per month

Flaviar School of Spirits email courses are priced as follows:

  • Spirits Explorer: $97.99
  • Spirits Aficionado: $228.99
  • Master of Spirits: $399.99

Keep in mind that your Flaviar membership will auto-renew, so if you’d prefer to stop receiving tasting packs, you’ll need to request cancellation after your last shipment.

If you choose, you can also purchase individual Flaviar tasting packs for $41.99-$60.99, without being required to sign up for a subscription. In addition, Flaviar offers 2, 4, or 6-month gift subscriptions.

If you cancel your Flaviar membership within 14 days of signing up, you’ll receive a full refund. Outside of this, refunds are at the sole discretion of the company.

Is Flaviar a Good Choice for Discovering New Spirits?

If you have some expendable income and are interested in learning more about liquors from around the world, does Flaviar represent a good option? Maybe, but keep the following in mind:

What You’ll Receive

While most Flaviar customers appear to agree that the company gives you the opportunity to try out a wide variety of spirits that you might not otherwise have access to—without having to make a big financial commitment and purchase an entire bottle—keep in mind that:

  1. You’ll have no control over the liquors you receive each month, and
  2. It appears that Flaviar tends to favor whiskies, so if you don’t care much for this type of liquor, you may not enjoy your membership as much.

With this said, you’ll definitely want to browse through their previous tasting packs to get a better idea of what they offer.

Customer Reviews

Overall, it appears that Flaviar has almost wholly positive online customer reviews, with the most common complaint citing lack of customizability. Another complaint that we encountered more than once during our research is that flavor packs don’t necessarily include enough liquor for three people. While this is definitely open to personal preference, it’s something to consider, especially if you’d like to sample each one more than once in order to discern whether or not you’d like to purchase a full-size bottle.

On the other hand, some of the most common compliments cited customer service that is quick to respond to any problems (lost packages, etc.), bottles that are packaged attractively, and pour indicators on each bottle to let you know how large of a serving you’re pouring.

Bottom line

Although it’s not necessarily inexpensive, Flaviar appears to have a reputation for providing customers with the ability to try a variety of liquors from around the world, and should definitely be on your radar if you’re looking to expand your knowledge (and your tastebuds).

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275 Consumer Reviews for Flaviar

Average Consumer Rating: 4.3
Rating Snapshot:
5 star: 216 4 star: 10 3 star: 3 2 star: 11 1 star:  35
Bottom Line: 82% would recommend it to a friend
Showing 1-11 of 275
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  • First Flaviar purchase

    I have been reviewing the Flaviar selection for months. Often wanting to make a selection, but never really confident in the results. I finally order my first selection and was impressed by the quality product and timing of delivery. I cannot wait to sit and enjoy the spirits.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great scotch

    • Blackpool, England,
    • Nov 7, 2017
    • Verified Reviewer

    As a malt whiskey drinker, I find the description of what to expect taste-wise is extremely helpful. The reviews mean I can buy with confidence, which means I don't waste money on what I don't like the sound of. I would recommend Flaviar to everyone from no matter be you an expert or a beginner like myself.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great service, wide selection of rare whiskeys

    • Sentjur, Slovenia,
    • Oct 18, 2017
    • Verified Reviewer

    I appreciate Flaviar as I am able to discover little-known whiskeys from all over the world. Tasting packs are also a great feature, allowing one to try some specific drinks before ordering the full bottle. Enjoying in small quantities, that's why hard liqueurs are all about, right?

    Bottom Line: Yes, I would recommend this to a friend

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  • Best thing to do!

    Love the taste boxes, they give you a better idea of what you can purchase. Shipping is awesome! They contained the detailed explanations of the different products. There are so many choices that you can not find in the local liquor stores.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great for novices

    • Hillsboro, OR,
    • Sep 23, 2017
    • Verified Reviewer

    Being a person that doesn't know good spirits, I was hesitant about joining. First, I should say that I'm not a person that drinks regularly. I tend to have one drink a month, if that. My liquor cabinet, small as it may be, held many common brands.

    Whatever hesitations I had were quickly squashed once my sample box arrived. My wife and I compared the smell of a bottle we had on hand to one of those from the sample box. The smell alone was mind-blowing. The common brand that you see on TV all the time didn't smell anything like what our sample box contained. I am learning more about spirits through every sip from my samples, and I look forward to more different sample boxes and ordering my first bottle in the near future!

    Bottom Line: Yes, I would recommend this to a friend

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  • Fun times and good whiskey

    I signed up myself and a friend as a Christmas gift last year. Getting a tasting box delivered every three months has been a lot of fun. We line all of them up and judge them like criminals in Mega-City One. Then we pick a winner, and it's usually me.

    We also decide which sample we liked best and order up a bottle for the end of year winner's circle.

    Bottom Line: Yes, I would recommend this to a friend

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  • Join the club y'all

    Best booze club ever! Exclusive reserve bottles, wondrous tastings, worth triple the cost which is minimal. Join us! Flaviar is the best. Dump the rest! Their exclusive vault is mind boggling.

    Bottom Line: Yes, I would recommend this to a friend

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  • Wonderful source of new tastes.

    Being a resident of the Commonwealth of Virginia has some advantages. However, variety and competition in the liquor industry are not one. The state runs and controls the liquor stores and controls the prices. So if they don't decide to stock it, you must not need it.

    I, on the other hand, have traveled the world and appreciate small, rare and different in everything, but especially liquor. Flaviar has bottles that will never be for sale in Virginia, and I appreciate that, and their prices are great too.

    Thanks again.

    Bottom Line: Yes, I would recommend this to a friend

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  • 7 out 7 people found this review helpful

    Over priced

    • Georgia,
    • Sep 1, 2017
    • Verified Reviewer

    Although I enjoyed the quarterly samples, I did not like the pricing for it. $60 a quarter for the membership and you only get one free sampler of three small bottles. That works out to $20 a tiny sample. VERY expensive! There is no free sample every month like this summary states above. Quarterly is all I find.

    They suggested a dark rum, Kraken. Very good tasting. Local store price was less than $18. Flaviar is $30. Again, the concept is good, but the actual pricing is high.

    I've been a member for a year, but am going to cancel to save money to buy MORE of the ones I really like.

    Bottom Line: No, I would not recommend this to a friend

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  • Great club for spirits aficionados

    I've really enjoyed my Flaviar membership so far! For me, it isn't really about the tasting boxes but rather the great selection of whiskeys available for purchase. Where I'm located, many of the bottle selections on Flaviar are either very hard to find, or very expensive. The once a month free shipping makes the price savings well worth the membership cost.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great gift

    I bought this as a gift for my husband. He has enjoyed his first tasting box so much, I purchased one of the full bottles for him. He's looking forward to September's tasting box. This is something I highly recommend to any whisky connoisseur!

    Bottom Line: Yes, I would recommend this to a friend

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