Ryan H.
Minneapolis, MNMember since February 2021

Reviews (1)

    • Feb 7, 2021
    • Verified Reviewer


    Shady - was a member for a year

    • Length of Use: 1–2 years
    Overall Experience:

    Winc is a rather noisy, data-harvesting service with empty features.

    If you want four bottles of wine per month, go to the store. You’re going to be driving somewhere to get your wine, anyways, since delivery drivers can’t just drop off alcohol at your house. Nope, we had to pick up our wine at Walgreens every month.

    I say "noisy" because of the amount of texts and emails I got regarding promos and their investing opportunities, none of which provided any real value to my membership. Maybe I’m not the key demographic here, but I just wanted wine.

    Not seeing how the ratings and flavor profile builder made any sort of impact on the recommendations each month, which only ever came down to the hot new wine they’re peddling. On that note - there’s no real automatic, curated process here. Whatever ads you see about letting them take the reigns on selecting and shipping are misleading.

    Beneath the surface, Winc comes off as a shady money-driven business that has less to do with wine. Their game is gathering data to help them do business with brick-and-mortars and liquor stores. Why do I know this? Because they don’t keep it a secret - it’s in their sales deck for prospective investors.

    They know how millennials like 1), convenience and 2), an "experience" that’s 3), tailored to them. Unfortunately, Winc is none of those three things. The glitz and pretty marketing is hollow.

    Two cherries on top: their app is just their website in an app wrapper, and in order to cancel your membership, you have to start a live chat with them and be asked multiple times to consider alternatives that keeps you on as a member.

    Hey, at least we liked the wine.

    Pros and Cons:

    • Smaller selection of wines makes it easier to decide what to order
    • Confusing to understand what happens at first
    • Misleading app and marketing
    • Bad business practices

    Bottom Line: No, I would not recommend this to a friend

    3 people found it helpful

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