I've been using the Hello toothpaste since they first started in 2009 and it was great until they got bought out by Colgate, and since then the toothpaste recipe has changed drastically. Before it was super black foam and it had some grit to it. Now even though the toothpaste is still black, it has no grit and the foam is gray and tastes just like normal toothpaste. Just like Burt's Bee was bought out by a big company and the quality felt way down and is not worth the price. I used to be okay with spending $6 on a tube, but now it's just rebranded Colgate...well, since they own it. Time to find another good toothpaste company or go back to making my own without the crap that's in the new formula of Hello. VERY DISAPPOINTING.
Pros and Cons:
Bottom Line: No, I would not recommend this to a friend
