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Hello Toothpaste

Hello Products

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Hello sells oral health products like charcoal activated and fluoride-free toothpaste. They will likely work for many users, but some ingredients show the risk of harming your enamel.


  • Excellent customer reviews
  • Transparent ingredients lists
  • No harsh bleaching compounds like peroxide


  • Some ingredients can be abrasive on teeth
  • More expensive than standard toothpaste
  • Minimal evidence that the toothpaste will be more effective than other brands

Hello Toothpaste Review: A Detailed Look

By Lydia Noyes

Updated on: Jun 29, 2020

Hello is an oral health brand that claims to prioritize naturally-friendly ingredients that keep your teeth both clean and white. The brand began in New Jersey in 2013 and has since expanded to offer products in national chains across the country.

Today, the company prioritizes natural ingredients, recycled materials, and cruelty-free testing practices so that you can feel good about what you purchase.

In this analysis, we'll look closer at the main products of this brand to help you get a better idea if they offer something beyond traditional toothpaste.

Charcoal Toothpaste ($5.99)

Hello offers a range of activated charcoal products that will whiten your teeth without potentially damaging ingredients like hydrogen peroxide. You can purchase both original and fluoride-free versions that are safe for daily use.

The company's activated charcoal comes from sustainably harvested bamboo, and it will purportedly whiten your teeth by rubbing off external stains.

This compound is created by heating the bamboo until it forms porous dust with lots of surface area to bind to particles it comes in contact with on your teeth.

However, some experts worry that charcoal is too abrasive for teeth and can cause damage to the enamel. Rockcliffe Dental founder Dr. Anatolij Koniouchine believes that how you use charcoal activated products can make a major difference in their overall effectiveness.

“Charcoal whitening has been a huge trend recently, but its abrasiveness…can actually damage the enamel of your teeth,” he shared. “If you are going to use activated charcoal, it is important to only lightly graze teeth… in order to prevent scratching, chipping, or other damage.”

Hello acknowledges this concern in its FAQ and states that its charcoal toothpaste is less abrasive than traditional charcoal powder and falls within the International Organization for Standardization’s standard of enamel safety.

Even so, if you have thin enamel or tooth sensitivities, you might be better off avoiding charcoal-activated products altogether.

Summary of Customer Reviews

Common Compliments:

  • Makes teeth whiter than before
  • Great for removing stains from smoking and coffee
  • Customers thought it contained more activated charcoal than other brands

Common Complaints:

  • Increased tooth sensitivity for some
  • No change/ only subtle changes for some users

Natural Whitening Toothpaste ($4.99)

Hello’s whitening toothpaste contains a calcium mineral blend that will purportedly whiten and brighten your teeth with coconut oil and peppermint to keep your breath fresh.

The active whitening ingredient in this toothpaste is hydrated silica, which purportedly works to gently remove surface stains from your teeth without the harsh side effects of products like bleach or peroxide.

Hydrated silica is an abrasive ingredient that’s often found in oral care products. But like activated charcoal, it can often be too harsh for your teeth and may wear down enamel over time.

Summary of Customer Reviews

Common Compliments:

  • A great option for cruelty-free products
  • Works as described to whiten teeth
  • Great mint scent and flavor

Common Complaints:

  • Tube too small for the price
  • Some users had issues with spilled product during shipping
  • Not everyone noticed whitening benefits

Fluoride-Free Toothpaste ($4.49–$5.99)

Hello Products sells fluoride-free versions of its toothpaste for those who have a sensitivity or aversion to the compound. Options for fluoride-free toothpaste include Charcoal Whitening, Antiplaque & Whitening, and kid-friendly flavors like watermelon.

Even without fluoride, this toothpaste will purportedly brush away plaque and tartar while helping your teeth look whiter with the use of coconut oil and beneficial minerals.

The two ingredients responsible for this cleaning include hydrated silica and calcium carbonate, which both act as mild abrasives to remove buildup. Again, this could be damaging to some people.

Summary of Customer Reviews

Common Compliments:

  • Great for people with fluoride allergies
  • All-natural ingredients
  • Leaves teeth feeling clean
  • Creates a good amount of foam

Common Complaints:

  • Some varieties were too minty for users
  • Whitening varieties didn’t whiten well for some users
  • Too expensive for the size
  • Teeth didn’t feel as clean as with regular toothpaste

Toothpaste Tablets ($8.99)

Hello’s most unique product is toothpaste tablets, which are marketed as a plastic-free alternative to traditional toothpaste tubes.

You are meant to pop a small tablet in your mouth, chew it up, and then brush your teeth with the resulting powder for cleaning as effective as regular toothpaste.

The company claims each tablet will whiten your teeth, control tartar, and freshen your breath. They also make sense for travel because you don’t have to worry about airport restrictions or the toothpaste tube bursting in your bag.

Summary of Customer Reviews

Common Compliments:

  • Great taste, easy to use
  • Ideal for traveling
  • Easy way to cut back on plastic use

Common Complaints:

  • Teeth felt gritty after brushing
  • Difficult to crush the tablet, could be dangerous for those with crowns and veneers
  • Some users thought they experienced an allergic reaction

Kids Toothpaste ($3.99–$5.99)

Hello sells a variety of kids toothpaste flavors like blue raspberry, watermelon, and strawberry. The company also sells toddler training toothpaste and teething gel for beginning brushers.

Beyond the child-friendly flavors, the tubes also include bright packaging and natural sweeteners like xylitol and erythritol.

Both are commonly added to oral health products as a sugar-free way to add flavor without putting you at risk of tooth decay.

There’s also evidence that xylitol can cause cavity-forming bacteria to die off, which leads to healthier teeth in the long run.

Kids toothpaste is formulated without fluoride and designed to be safe if swallowed so even the youngest kids can use it.

The company also offers an apple-flavored teething gel designed to give young mouths relief. You can apply a pea-sized amount to your finger and then gently massage it into the affected area up to four times a day to calm a colicky baby.

Summary of Customer Reviews

Common Compliments:

  • Kid-approved flavors
  • Great for children who can’t spit yet
  • Clear gel won’t stain
  • Works well for picky kids

Common Complaints:

  • Some users experienced moldy caps within a few weeks of use
  • Small containers, hard to squeeze out last of the toothpaste
  • Parents may want to switch to fluoride formulas after their kids can swallow

Shopping Options and Subscription Program

While it’s possible to purchase all hello products on a one-time basis off the company website, the company also offers a subscription program for extra convenience.

You’ll receive a free bamboo toothbrush ($3.99 value) with toothpaste purchase. You can change, pause, or cancel your subscription at any time online.

You can also purchase hello products in-store from select retailers like Target, Walmart, Whole Foods, and dozens of others.

The Bottom Line

Hello’s branding is based around the idea that its oral products are more natural and better for your teeth than conventional products. Our research shows this might be true to a point, but that you’ll need to keep your expectations realistic about what they offer.

One area of concern is the charcoal whitening products. While most whitening treatments rely on bleaching solutions like peroxide to whiten your teeth, hello products contain rough particles that mainly work to scrape stains off your teeth.

This might work in the short term, but there’s a high risk of potentially damaging your enamel and possibly making your teeth more susceptible to cavities over time.

In fact, hello is involved in a class-action lawsuit related to the health claims and effectiveness of its charcoal products.

However, customer reviews indicate that the majority of people are happy with these products and use them without problems. Some customers did complain of sensitivity problems after using the abrasive charcoal activated pastes.

Overall, hello products are a good option for people who want something different than traditional toothpaste, but its whitening toothpaste might cause long-term problems for some users.

Customer Reviews

2.2 Stars out of 4 Reviews
5 Star:25% 4 Star:0% 3 Star:0% 2 Star:25% 1 Star:50%
25% Recommend This Brand
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Posted on Aug 11, 2023

Causes tooth decay!

By Jojo G., Florida, Verified Reviewer

I was using this toothpaste for about 4 years after I gave up Crest, which I had used my entire life (I'm 50 years old). I now have a cavity forming on my left bottom molar near the gum line and visible decay on the bottom right molar, also near the gum line. I'm wondering if the formula was changed that would cause this? I have never had a cavity in my life until now! I will no longer purchase this product.

Length of Use: 2+ years

Bottom Line: No, I would not recommend this to a friend

Posted on Mar 12, 2023


By Henrique O., Seabrook, NH, Verified Reviewer

I've been using the Hello toothpaste since they first started in 2009 and it was great until they got bought out by Colgate, and since then the toothpaste recipe has changed drastically. Before it was super black foam and it had some grit to it. Now even though the toothpaste is still black, it has no grit and the foam is gray and tastes just like normal toothpaste. Just like Burt's Bee was bought out by a big company and the quality felt way down and is not worth the price. I used to be okay with spending $6 on a tube, but now it's just rebranded Colgate...well, since they own it. Time to find another good toothpaste company or go back to making my own without the crap that's in the new formula of Hello. VERY DISAPPOINTING.

Length of Use: 2+ years

Bottom Line: No, I would not recommend this to a friend

Pros and Cons

No “pros” were specified in this review

Rebranded Colgate

Full off artificial ingredients

Posted on Nov 18, 2020

Been using for a while, teeth are more sensitive now

By Amber H., Georgia, Verified Reviewer

I don't usually write reviews on things I buy BUT this time I will. I have been using the Hello charcoal toothpaste for a while. I have the facial wash so thought I would give the toothpaste a try, because why not? Well, I can say my teeth are more sensitive than normal, I'm actually having throbbing pain in two teeth since I have been using the toothpaste (I use it every day). I know everyone is different so I wanted to put my two cents in on it. I will still use the facial wash but I will not purchase any more toothpaste from this brand, which is a bummer really.

Length of Use: Less than 3 months

Bottom Line: No, I would not recommend this to a friend

Pros and Cons

No “pros” were specified in this review

Teeth more sensitive

Teeth don't feel clean after an hour

Helpful Review? 1 Person Has Voted

Posted on Sep 26, 2019

Vegan & Cruelty Free! Can’t get better than this.

By Gail H., New Jersey, Verified Reviewer

I tried the Hello brand anti-plaque and whitening fluoride-free toothpaste simply because it’s vegan and cruelty-free (in other words no rabbits or other animals were tortured in the making or testing of this product).

That is of the utmost importance to me because the unnecessary (Hear that? UNNECESSARY) repeated testing and experimentation of products on innocent animals causing severe and excruciating pain which is performed on hundreds of thousands of animals annually is unacceptable.

These animals are kept in tiny cages for their entire life, void of any enrichment toys to keep them mentally sane, unable to follow their natural instincts, they are exploited over and over by so-called scientists and companies simply to make a profit and earn a salary. Then, in return, when their bodies are spent, unable to handle this torture anymore thereby are no longer of any use to these labs they are killed in horrific ways including neck-breaking gassing and suffocation.

All because of Consumers who don’t give a crap, want what they want in a product, and don’t care about animal suffering as long as they themselves do not have to do the dirty work nor have to view any of it or listen to their screams. They are tortured repeatedly. This is nothing more than a Holocaust.

But on the bright side, this is a great product, works well and tastes wonderful. I recommend anybody who has an ounce of compassion in themselves to at least try the product. Then if you choose to go back to your cruel products responsible for torturing maiming and ultimately killing innocent lives there’s nothing I can do. As long as you can sleep at night knowing what you are requesting and paying for as a consumer. We have the power to stop this crap by supporting companies that are cruelty-free and vegan like Hello.

Bottom Line: Yes, I would recommend this to a friend

Helpful Review? 7 People Have Voted
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