It's what you expect from a matchmaking service. They match on personality, looks, and interests. They provide an anxiety-free experience in a safe context for both people involved and help coordinate very busy schedules. Mind you, this is in the context of a single date, but it's a good start.
Bottom Line: Yes, I would recommend this to a friend
Company Response from It's Just Lunch
Thanks James! We look forward to setting up more fun and stress free dates. Your matchmaker is hard at work on your next match. Talk soon!