I have been a Club W member for almost a year, and have so far enjoyed the experience immensely. It's like Christmas each month, when my delivery arrives.
Although I have been a wine drinker for many years, my palate and discernment of what works for me has grown exponentially since joining Club W. Therein lies the real value of Club W.
As a result, within a few short months I decided to become a premier member so as to benefit from even deeper discounts and added benefits. This has reduced my per-bottle price. I usually select one or two of their specific recommendations for me, and I include one or two from the other wines listed, increasing my level of experimentation and surprise. So far, it has been way more "hit" than "miss". I had a couple of bottles that I did not like, but overall, the quality of their wines has been above average, as compared with prior wines I have experienced in that same price range or even higher priced in some instances.
That said, there are a couple of things that I would strongly suggest the company do to improve the Club W experience. First, the wines that are offered are limited in quantity and time period, so if you fall in love with a particular wine, there's a good chance it might not be available any longer once you decide to reorder it. This has happened to me several times. Secondly, I would like to see more variety in their overall selection options.
Club W's value is in helping the wine enthusiast hone and deepen their personal taste preferences without the hit-or-miss aspect of local wine stores and wine store salespeople's recommendations. At least I know that the vast majority of wines I receive will be of very good quality, and that, should I object to a particular wine, they will take care of me with an account credit. I don't know of any wine store that does that. Yes, I can opt to try wines reviewed in wine magazines, but it has been fun receiving my regular shipments and varieties.
Skipping shipments has not been a problem whatsoever either. I have even been provided with a free Club W sommelier phone consultation to ask any wine questions I had, It was very educational, informative and pleasant.
I take a little bit of issue with Highya's review comments that suggests the wine labels and pricing are what influence one's opinions. While that may be initially true, the ongoing process of sampling a wide variety of wines over time, soon develops into a discernment of what a good wine should taste like, regardless of price and labeling. That has been the case with my own experience. My husband and I have both become more adept at identifying the nuances of what makes a wine taste good, at least for us! We will eventually expand to other wine sources to broaden our choices, but so far so good.
Bottom Line: Yes, I would recommend this to a friend
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