I think it's important to give my review of this product because I have had a very positive experience with this particular item. Speaking of both quality and performance, I rate this product a 5/5. I have worked in cosmetics and the beauty industry for over ten years and am myself a makeup artist. When people ask me what I use for my skin, I tell them about IT Cosmetics Foundation and how much I love it over the brands that I have worked for in department stores (and I have worked for high-end brands).
What I love: the light color is an absolute PERFECT shade match. The texture, finish, and luminosity of this product are unparalleled. It claims to be full coverage, but I would disagree unless you layer this product. Due to the consistency being relatively emollient, (which I appreciate) I typically use this product to even out my complexion and give a beautiful hydrated glow. Then go in with the Bye Bye Redness Correcting cream to cover hyperpigmentation, post inflammatory scarring, or any other imperfection needing additional coverage.
Being a makeup artist, I know the importance of prepping the skin before application of makeup. For me, skin prep is one, if not the most, important step in the overall result of foundation application. I personally do not have dry skin. However, I use a lightweight moisturizer plus hydrating primer prior to this product application. IT Cosmetics claims you do not have to do these steps as this product is an "all in one," however, I have tried both ways and can tell you that it makes a difference and could result in the overall satisfaction of the item.
When I apply this product on top of a moisturized complexion, it glides on effortlessly and practically melts into my skin (as opposed to resting on the surface). For me, this allows for the most natural coverage and finish.
What I dislike: that you can't buy it in stores; the price point. I think $65.00 is a little steep comparatively. The CC+ cream foundation from IT Cosmetics is $38.00. What makes this item worth the additional $17.00 per skew? I have used both items, IT Cosmetics makes claims for both products delivering exceptional performance and offering many skin benefits, they claim the difference is that Bye Bye Foundation has Skin 3D Flex technology whereas the CC+ cream offers targeted pigmentation correction. I don't see why there is such a gap in the price point of these two products from this brand.
With that said, I still love the Bye Bye Foundation. I tried to save money and opt for the CC+ cream and had to return it. When I'm going for a hydrated, HEALTHY, natural, luminous look, this is my foundation choice. Of course, this is not my only foundation choice or routine, depending on the look I am trying to achieve, I will vary my skin aesthetics. But for my everyday go-to, this is a personal favorite.
Bottom Line: Yes, I would recommend this to a friend
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