We experimented with different brands of litter for a few months, due to one of our cats being very particular and picky about the texture/feel of it. We looked for three things:
1. Absorbency.
2. Odor neutralizer.
3. Our cats enjoying it.
This litter hit all three marks, and now our cats will not go in any box that does not have PrettyLitter in it.
Bottom Line: Yes, I would recommend this to a friend