What is PrettyLitter?

Published on: Jan 13, 2017

PrettyLitter cat litter takes the guesswork out of making the best life for your cat by alerting owners to any possible health concerns with litter that changes color after use—helping you to detect feline issues before your vet does.

Why would cat owners need color-coded kitty litter to alert them of potential illness?

Felines are great at hiding signs of not feeling well because animals who get sick in the wild get eaten. This means that cats rarely show any indication of illness until it’s progressed to a point that they can no longer hide what’s wrong.

Plus, not only will cats often disguise any symptoms, but a kitty who’s feeling under the weather will likely curl up in an out of sight area for several days, making signs of sickness more difficult owners to spot.

PrettyLitter CEO and co-founder Daniel Rotman invented the illness-detecting litter after the loss of his own beloved cat, Gingi from an illness that might have been treatable with earlier detection.

The complete PrettyLitter team also includes Product Advisor Carly Martinetti, who had previously created the popular animal blog Featured Creature, and Veterinarian in Chief Dr. Geoff DeWire, a graduate of U.C. Davis School of Veterinary Medicine (which is the top rated veterinary school in the country).

In short, the folks behind PrettyLitter appear to really know—and care—about animal health.

PrettyLitter 101: The Basics

PrettyLitter looks similar to the white, crystal-based litters that many cat owners are already familiar with. It’s made of silica gel, which means that it’s quite light when compared to clay litters. (A month’s supply only weighs four pounds!)

Silica gel, which you’re most familiar with seeing in those little packets that are tucked into shoe boxes to keep moisture out, is used because if offers superior odor protection. The water in your cat’s urine evaporates, while all that’s left is absorbed into the silica crystals—odor and all.

Note that silica gel litter is feline safe—meaning that if your cat were to ingest a crystal when grooming after using their box, it would simply pass through their system naturally.

Another perk to silica gel? Unlike clay litters, the substance is totally dust-free, which is great for those with allergies—plus, it’s healthier for cats, too. (It’s also eco-friendly.)

PrettyLitter is manufactured in China. Some consumers consider this to be an automatic strike due to economic or quality concerns. However, there are no US-based crystal cat litter manufacturers—and PrettyLitter states that, because they have the utmost concern for your pet’s safety and health, they perform extensive quality checks to ensure that their standards are met.

How Does PrettyLitter Work?

PrettyLitter is poured into your cat’s litter box like normal—ensure that the litter is at least two inches deep throughout the entire box.

Litter should be cleaned daily, with solid waste being removed with a scooper. As you’re cleaning the litter box, you’ll notice colored patches indicating where your cat has urinated. Here’s how to decode the colors of PrettyLitter:

  • Dark yellow/ olive green: Normal urine
  • Blue: High alkalinity which may indicate either FLUTD, Struvite Crystal formations or kidney issues.
  • Green: Abnormal acidity which may indicate either FLUTD, calcium oxalate crystals, urinary blockage in males or kidney issues.
  • Orange: Presence of bilirubin.
  • Red: Presence of blood, which may indicate Feline Lower Urinary Tract Disorder (FLUTD), Crystals (Crystalluria) or Interstitial Cystitis. In rare cases, it can also mean bladder cancer, an internal injury, poison ingestion, and/or if it's a female cat over four months old who hasn't been spayed, she may be in heat.

Note that sometimes temporary color changes can occur as a result of a new diet, changes in environment or temporary stresses that may cause a cat's pH levels to elevate or drop.

So, if you notice a color other than dark yellow or olive green, PrettyLitter instructs that you should closely monitor your cat’s behavior and urine for the next 24-48 hours. If the color change continues, you should consult your veterinarian.

If you have a multi-cat household and notice a change in color, PrettyLitter suggests isolating your cats into different rooms with their own litter box for a time until each urinates and you can determine which animal is possibly ill.

As explained in the Nat Geo Wild video above, PrettyLitter isn’t intended to be a diagnostic in and of itself. Instead, changes in color can offer early detection for health issues such as urinary tract infections, pancreatitis, liver failure, and diabetes. And, early detection can help you save on your vet bill—or possibly save your kitty’s life.

PrettyLitter does not clump to contain liquid waste like clay litters. Instead, you’ll need to thoroughly mix the litter every day to avoid your cat saturating the same area several days in a row—this keeps PrettyLitter’s health indicators and odor absorption operating at full capacity.

After using PrettyLitter for one month, it’s time to dump the whole bin into the trash and pour in a new bag. (Be sure to clean any residue that might be stuck to the bottom.)

How Much Does PrettyLitter Cost?

One four-pound bag of PrettyLitter is needed per cat, per month. To order PrettyLitter, first you select how many cats you have:

  • One cat: $21
  • Two cats: $39
  • Three cats: $68 (For four bags—includes a fourth bag for free.)

PrettyLitter is ordered online and ships for free. Your order of PrettyLitter is delivered straight to your door.

All PrettyLitter purchases are backed by a 30-day satisfaction guarantee. If you’re not happy with your order for any reason, let PrettyLitter know and they’ll refund your order immediately.

Note that purchasing PrettyLitter automatically signs you up for their litter club. This includes monthly auto-shipments of your litter—and monthly auto charges. We’re normally very cautious of auto-ship programs, as they can be difficult to cancel and are occasionally indicative of a questionable business.

However, PrettyLitter is very upfront about their auto-ship program and states that the litter club is intended for convenience. After all, who wants to think about litter each month?

PrettyLitter also states throughout their website that, if you’d like to opt-out of auto-renewals, you can do so anytime through the website or by calling (800) 838-3381. To test out how easy it is to cancel, we gave PrettyLitter a call and were connected to a service representative within one minute and once selection on the call menu.

What Customers Are Saying About PrettyLitter

Scrolling though PrettyLitter’s Facebook comments can give you a major case of the feels, as you read customer comments like the following:

“Pretty Litter is has helped my Oliver yet again. Without this litter I would never have known his UTI is back. Anyone who cares for a cat should have this litter.” Carrie Zrelak on December 17, 2016.

“I want to thank you for this fabulous product! Not only is it truly dustless and odorless, but it helped me detect one of my cats had a UTI long before he would have shown any symptoms. I've told everyone I know about this litter. It's a great invention for cat lovers!” Dee Dee Emry on December 17, 2016.

We went back several weeks and were unable to locate a single customer complaint regarding PrettyLitter’s performance or customer service.

Additionally, several customers wrote to say that they had been previously skeptical, but were very pleased with the product’s lack of dust or odor, as well as its ability to help them track their pet’s health. Multiple other customer comments remark that PrettyLitter allowed them to identify illness early, particularly UT infections.

Finally, the company’s dedication to customer service is immediately visible in their responses to each and every comment and question.

What’s the Bottom Line On PrettyLitter?

It’s rare that we get to write a product review that’s so overwhelmingly positive, but there simply aren’t any criticisms we can find regarding PrettyLitter’s product. Their customer service is responsive, the product itself is helpful, easy to use, and delivers on all of its claims.

PrettyLitter is slightly more expensive than other cat litter brands—although, how much more depends on which alternate product you choose to compare it to.

For example, a month’s supply of Arm & Hammer clumping litter is $12.59, which is half the price of PrettyLitter. Pro-Sense Crystal Silica Litter (which uses the same material, but doesn’t feature color changing illness detection), can be purchased for $9.

However, World’s Best Litter is $23.99 for a month supply—and only boasts of superior odor control. So, again, it’s not the cheapest product on the market, but PrettyLitter does provide a value in line with its cost.

Though, any pet owner who has had to pay to treat a UT infection that’s been allowed to develop to later states, possibly resulting in the need for a transfusion and more drastic treatment, understands the potential for PrettyLitter to help save on vet costs.

With the difference in price in mind, we think PrettyLitter is a worthy investment for cat owners, particularly for those who have an adult cat that’s nearing senior years or is prone to illness, such as UT infections or kidney problems.

Sign Up for HighYa Newsletter

Sign up for HighYa newsletter and get our best content delivered in your inbox as well as 3 free eBooks to help you save money and shop smarter. Enter your email below to get started!

276 Consumer Reviews for PrettyLitter

Average Consumer Rating: 4.4
Rating Snapshot:
5 star: 224 4 star: 12 3 star: 3 2 star: 14 1 star:  23
Bottom Line: 86% would recommend it to a friend
Showing 1-11 of 276
Sort reviews by:

  • Editor’s Note: It is our understanding that this company has been asking its customers to leave feedback on HighYa. We assure you that each of these reviews has still been subjected to the same verification & vetting process that all submitted reviews go through. Learn More Here
  • The easiest and cleanest litter we ever used

    • Aurora, OH,
    • Nov 20, 2018
    • Verified Reviewer

    We adopted our first kitten about 10 months ago. We purchased Arm & Hammer litter and soon realized that it was dirty, had an odor, and we were replacing it weekly if not sooner.

    I saw an ad for PrettyLitter and decided to give it a try.

    I can honestly say I was skeptical, but when I received my first order, I was surprised at how fast our cat got used to it.

    We have no odor, it is easy to maintain, and I turn it several times a day. It doesn’t lump up and absolutely lasts a month.

    We use the 6-pound bags and are completely satisfied, and it cost half of what we would have to pay for a month's worth of other cat litter.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • Love, love, love PrettyLitter

    • Port St Lucie, FL,
    • Nov 16, 2018
    • Verified Reviewer

    I decided to try PrettyLitter last summer. I am a senior and a widow. I had two cats and two litter boxes. Shortly after my first order, one of my cats died. I continued using the PrettyLitter after figuring out the costs were less than what I had been buying and having difficulty handling. The home delivery is great, the weight is easy for me to handle, and the litter itself is terrific. No orders, no litter stuck in paws. It is a pleasure to use. I highly recommend this product.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • I won't use any other litter again.

    • Hollister, CA,
    • Nov 16, 2018
    • Verified Reviewer

    Our city of Hollister has water issues that have affected male cats for years. Urinary tract issues are common, so I give my boy bottled water. It's great to know that if a problem should arise, I will know about it before it's too late by the changing of the color of the litter. It is genius. Our cats can't tell us when they are uncomfortable or hurting, and by the time you catch a problem, you could spend hundreds or even thousands of dollars at the vet. As if the early detection system wasn't enough, there is a lot less changing the litter box. I won't ever use regular litter again.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • Best litter ever.

    • Gresham, OR,
    • Nov 14, 2018
    • Verified Reviewer

    My experience with PrettyLitter started because I was fed up with my experience of other litters, and believe me, I have tried them all (clay, newspaper, pine, wheat, vermiculite). And not one controlled the odor past a couple of days. It was in an ad on Facebook that I learned of PrettyLitter, I read the ad and it seemed too good to be true, but I'm a sucker for the too good to be true ad, and I decided to try it once. Now I have four cats (inside cats) so it is almost impossible to not have a cat smell, but I am fanatic about keeping their boxes clean, so I was cleaning every day, sometimes twice a day, and it gets old.

    Well, I got my shipment of PrettyLitter and tried it out. Yes, I still had to take out the solid waste every day, but I was amazed that there wasn't a urine smell (hurray). I realized that for once the ad was true. So I signed up for the automatic delivery and have been using it ever since. Why, just the other day I had some friends over to my small apartment and when they saw my cats were astonished, saying that my place was the first house, they had ever visited, that they had not been able to tell if there were cats by the smell. So it truly does what it says. I love it.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • A game changer

    • Lords Valley, PA,
    • Nov 13, 2018
    • Verified Reviewer

    PrettyLitter has improved caring for my cats beyond my wildest expectations. No more odor or mess. No more having to collect and carry out heavy bags of clumps to the trash. The cats like it - I LOVE it! Thank you a million times over for this incredible product.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • PrettyLitter is helpful to my health!

    • Vero Beach, FL,
    • Nov 13, 2018
    • Verified Reviewer

    I have COPD and three cats. Having COPD means breathing can be difficult and gives you less energy. But with this product, I don’t have to worry about frequently bagging heavy clumps of litter for the outside garbage. And the litter is so light that when the end of the month comes to empty the box, I carry it out with ease.

    PrettyLitter helps me cope with my COPD and my cats. It’s the purrfect litter for me!

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • Supreme customer service!

    • Pennsylvania,
    • Nov 12, 2018
    • Verified Reviewer

    I ordered PrettyLitter after I got a new kitten. He was joining my 14-year-old cat and I thought it would be great to keep an eye out for anything out of the ordinary for either of them.

    Delivery was fast, and the cats both took right to the change in litter. With two litter boxes, a bag in each easily lasts two-three weeks.

    I somehow managed to start two subscriptions. I figured that out after noticing two charges in the same week. I emailed customer service and got a prompt response. They took care of the issue right away. Paula assisted me and was absolutely lovely! I enjoyed our correspondence so much that I sent her pictures of my cats!

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • Great new litter!

    • Lakeside, CA,
    • Nov 12, 2018
    • Verified Reviewer

    I absolutely love PrettyLitter! One of my two cats was a bit reluctant to use it at first, but I followed PrettyLitter’s suggestions and she came around. The room where the litter box lives is much nicer smelling, since there is virtually no odor with PrettyLitter. It doesn’t track out of the box like clumping litter does. I’m a very happy member of the PrettyLitter family!

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • Life saver!

    • Knoxville, TN,
    • Nov 10, 2018
    • Verified Reviewer

    Back in early March of 2017, my boy Conrad got his first UTI. It was treated by our vet, and he was okay for a week. Then very quickly everything changed. His personality became shy and reserved when he is usually so outgoing and loving. One night at roughly 2:30 AM he began meowing in pain, I turned on the light to see that not only could he not produce urine but there was blood coming out of him. My fiancé grabbed him and we took him to the ER. Well, $800 later they had diagnosed that he had a full-on urinary tract blockage, they recommended that we hospitalize him there. We declined and took him to our vet the next day. He was then hospitalized for 3 days while they had to surgically removed his blockage. When I was able to pick him up he was then placed on a prescription food.

    I began researching ways that I can monitor his health, since I am his voice. I stumbled upon PrettyLitter, read some reviews and decided to try it out. His switch over was effortless and beautiful. Everything was good with Conrad up until this past Monday, 11/5/18, we were having breakfast as usual, and Conrad did something he had never done, he peed on the carpet. I immediately went and checked his litter box, the litter was blue, which meant he had a high volume of Alkaline in his urine (this stuff is what UTI's are made of). For him and any kitty who has ever had a full blockage, we know how easy it is for them to become blocked again even when you've done everything right. So we made an appointment with our vet and sure enough he was diagnosed with a lower urinary tract infection. This time was different though, since we were able to catch it early, we were able to leave with our boy and only a few medications.

    Now it's Thursday of the same week, Conrad is off his medication, and back to his usual self. If it hadn't been for PrettyLitter we wouldn't have caught this as early as we did, and Conrad might not be in the best shape. Thank you, PrettyLitter, for making this product so I can be proactive about my boy's health! Oh, and I'm sure Conrad thanks you too!

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • This stuff is great!

    • New Braunfels, TX,
    • Nov 9, 2018
    • Verified Reviewer

    I absolutely love PrettyLitter. When I was a kid, we had cats, and all I knew was clumping clay. It was heavy and smelt awful, and let’s be honest, no one likes scooping pee clumps. When my partner and I decided to get a cat, we saw an advertisement for PrettyLitter. The number one draw to the litter for us was the health indications. When you see the price for a bag at first, you may think it is a little high. But then you consider the cost of traditional litter, and how frequently it has to be changed. When you factor that fact in, PrettyLitter honestly works out to be cheaper BECAUSE it lasts all month. Our cat loves it, and as much as we wish he didn’t, he hangs out in his box just to paw it around.

    We wanted to be sure we made the right choice in our selection, and tried another brand of litter just to have a comparison. We had the worst time with it. The litter was messier, and on more than one occasion, the litter chunks got stuck in our poor little guy’s manhood, drying it out and sticking pretty good. We knew then, without doubt we made the right choice.

    His litter once changed colors, indicating an off pH and we were able to bring it up with our vet and know exactly what to tell him thanks to the color change.

    The one mistake we are guilty of with PrettyLitter is forgetting to stir it every day. So once or twice the litter has been oversaturated in the last couple of days of its life, and gets a little stinky. But when you use it as suggested, and scoop and stir everyday, you’ll find it’s the cleanest, easiest litter you could ever ask for. We love it, our cat loves it, and we recommend it to anyone who will listen to us. Peace of mind is a beautiful thing, and that’s exactly what PrettyLitter offers with their basically dustless, odorless health indicating product. Give it a shot, you won’t regret it!

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


  • Love PrettyLitter

    • Mahwah, NJ,
    • Nov 9, 2018
    • Verified Reviewer

    I was skeptical that any cat litter would change my mind. I have used many different litters over the past 28 years. The fact that PrettyLitter can detect a problem with my cats was the deciding fact. I filled the lined box and gave it a try. Only one day in and I noticed yellow staining and made an appointment with my vet. Hoping it’s not too late to save my fur baby. He has been vomiting after eating for a while now, and I just told myself that he eats too fast. This litter can save a cat's life. If you follow directions, it is amazing. I scoop the poop and stir all the litter around as directed. It has no smell and is amazing. Thank you to whoever invented this smart litter. I will be a customer forever.

    Bottom Line: Yes, I would recommend this to a friend

    Help others find the most helpful reviews

    Was this review helpful?

    yes no
    Comments (0)
    View all 0 commentsHide comments

    Do you have an account? Log In before commenting.

    (If you don’t have an account – don’t worry, you can create it after)


Showing 1-11 of 276

Write a Review for PrettyLitter!

Share your experience to help others shop smarter & discover great products.

Write a Review