Good idea, that's terribly executed. I've received three boxes so far, each one worse than the last. One box consisted of ten dollars worth of shoe cream and a cheap shoe brush. There's no way I'd ever use this on a quality shoe, and for $45 could get much higher quality items at Allen Edmonds. The next shipment consisted of two cheap glasses and some pills that are supposed to enhance the flavor of liquor. I found the pills online for $1.99. When I tried to cancel, I noticed there is nowhere to cancel online. This is always the mark of a terrible company. Save your money and stay far away.
Bottom Line: No, I would not recommend this to a friend
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