I think the idea is a good one (daily personalized packs of vitamins based on a quiz) on a subscription basis. However, you're mostly paying for packaging, and it's not great. The packaging is cute (not environmentally friendly at all), but on the first order my name was smeared, and the ink came off in my hands/purse and the second time had the wrong name. The vitamins aren't unique formulas, and the biotin made me break out, which hasn't happened with others that I've taken. I canceled a while back and while it was easy, they charged me twice on a previous order. I went back to my HUM subscription, which is a better value, and the formulas work better for me.
Bottom Line: No, I would not recommend this to a friend