It is way less messy and way less smelly than clay litters. I was buying Tidy Cat Lightweight before and spending the same amount with more mess and smell. I like that the urine doesn't clump and there is no ammonia smell. I like not smelling the clay smell either, and I don't want my cats licking clay off their paws or tracking it in the house. So far no blue or red hues, just yellow and green, but I am glad for that safety measure.
Bottom Line: Yes, I would recommend this to a friend