If you're male, you slowly earn points to buy likes on women. Buying women like this is super uncomfortable. Especially when you have to wait for ages to be able to afford the likes for free. This there is an incentive to spend real cash to buy the women.
Seems pretty sketchy. And sexist because the women don't have to buy the men, it's free for the women.
Bottom Line: No, I would not recommend this to a friend
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