I have been using Noom for six weeks and have enjoyed many aspects of it. I like the food logging system a lot and really enjoy the articles each day. I have learned a lot and appreciate that it isn't daunting. A little information each day keeps me motivated and engaged. I would even say that engaging with the app each day is fun. I haven't used the recipes at all yet, so no review there.
As far as the coaching goes, I have mixed thoughts. My main Goal Specialist is fine. I don't feel like there is much of a connection there and often don't hear from her for days at a time. I'm not sure what I was expecting, but the interactions seem really canned and impersonal. For my group, I like my group coach and appreciate the opportunity to engage in the community through the app. Many people don't post in the group forum, but some dedicated users do, and there are some good encouragement and sharing of ideas that goes on. Some days I like the group and others I feel overwhelmed by so many threads and responses. But it is a great feature for those who are looking for support and accountability.
My app is linked to my Fitbit and I notice quite the lag time in syncing my daily steps. This is annoying to me as my steps should increase my allotted calories for the day...so when it doesn't sync, I don't know what I should be getting. In the Android app, I could go in and manually change my step count for the day. But then I got an iPhone and this feature doesn't seem to be available and is quite frustrating.
Overall I am happy with Noom and am glad that I have gone beyond the two-week free trial period. I have lost about 9 pounds in six weeks. My clothes fit better. I have more energy. I am very excited because I feel like the lifestyle I am living is sustainable. I feel like what I am learning really is a way of life and not a "quick fix" diet fad.
Bottom Line: Yes, I would recommend this to a friend