The whole approach used by Noom is refreshingly different whilst being based on science. It takes you through your potential lifestyle issues whilst always providing tips and tricks to beat them. The emphasis on not beating yourself up over and slips and the fact that the system incorporates, and indeed plans for, those inevitable bad days makes it feel so much easier to take on.
The support from both the personal coach and the group you are assigned to at the end of your first week really provide that inherent support structure.
One of my favorite aspects is that all goals and rewards are chosen by the Noomer, not the course or the coach. In my case, I have attempted weight lose multiple times and never managed to make it work. Additional health problems only made it harder to imagine I'd ever manage to achieve my goal. The thing that attracted me to Noom was the individual approach it provided without assuming anything about where I was or what I needed. When I hit barriers, the coach is always there with some helpful encouragement and tips.
Basically, I'd recommend this to people who want to lose weight but who can't deal with limited food options or large requirements on your time. Or anyone who needs that personal touch. Yes, it costs more than the average weight loss plan, but I think the extra help and the degree to which the program, in how it teaches to you approach your life in a healthier holistic way, is thoroughly thought out makes it worth it.
Bottom Line: Yes, I would recommend this to a friend
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