About Focallure

By Autumn Yates
HighYa Staff Published on: Apr 7, 2017

Focallure is a a one-stop online shop for all of your beauty needs, offering premium products, including makeup, skin care, teeth whitening, and even a strapless push-up bra, all at not-so-premium prices.

Beyond quality and affordability, Focallure states that they stand out from other online cosmetics retailers by offering the following:

  • Cosmetics inspired by French trends. Focallure states that their makeup and skin care lines closely follow those you can find in France.
  • Selling only cruelty-free products. Focallure promises that their cosmetics haven’t been tested on animals.
  • Exceptional customer service. Focallure states that customer satisfaction is of the utmost importance and that their representatives are available 24/7 to answer questions or offer assistance.
  • Made and sold in the USA. Focallure states that their products are manufactured and shipped from the U.S., listing a company address in Las Vegas, Nevada.
  • Free shipping on all orders over $25. Focallure ships worldwide, and offers free shipping on any order over $25 both in the U.S. and internationally.

So, what kind of products does Focallure sell? The website lists four major categories of products: makeup, cleansing, teeth, and Lifting Bra-Lifty. Here’s an overview of each.

Focallure Cosmetics for Face, Lips, and Eyes

Makeup appears to be the website’s largest category consisting of exclusively Focallure-brand products. Within Focallure’s cosmetics menu, you can find subcategories listing makeup for the face, lips, eyes, and accessories.

1. Focallure Face Collection

Focallure sells three products in their face collection, each of which is available in three shades. They are a foundation stick, concealer, and face setting powder.

  • Focallure Foundation Setting Powder ($15): Claims to be free of parabens, sulfates, and phthalates. Available in three shades.
  • Focallure Face Contour Highlighter ($18): Claims to be non-greasy and non-creasing, as well as paraben and fragrance-free.
  • Focallure Complete Coverage Concealer ($13): Full-coverage formula that claims to be enriched with Matrixyl 3000, a compound that includes peptides to support the skin’s youthful appearance and elasticity.

2. Focallure Lipstick Collections

Focallure states that their lip colors are naturally waterproof and easy to use. There are two available formulas:

  • Focallure Matte Lipstick ($13): Chubby-pencil style lipstick that claims to be free of parabens, sulfates, and phthalates. Available in 12 shades.
  • Focallure Matte Liquid Lipstick ($14): A liquid-to-matte formula that promises intense color and all-day wear. Also free of parabens, sulfates, and phthalates. Available in 12 shades.

3. Focallure Eyes Collection

Focallure offers a wider range of eye makeup, including several shades of shadow palettes, eyeliners, brow filler, and false lashes:

  • Focallure Ultimate Eyeshadow Palette ($18): Available in four tones, each palette contains 10 eyeshadows that range from matte, to shimmer, and sparkle.
  • Focallure Waterproof Eyeliner Pencil ($17): Promises to be 100% waterproof and smudge-proof, while sweat and tear-resistant.
  • Focallure Double-Take Brow Pencil ($16): Retractable brow pencil is available in three shades. Claims to be free of parabens, sulfates, and phthalates.
  • Focallure Long-Wear Gel Liner ($9): Long-wearing, gel-based liner is available in five unnamed shades. Some guesswork required to figure out which color you’re ordering.

4. Focallure Accessories

Focallure’s website lists a variety of cleansing and anti-aging products that appear to not be associated with the brand. These include a 5-in-1 Facial Cleansing Brush ($20.95), a Chinese-brand charcoal whitening toothpaste ($14.95), a blackhead and pimple remover ($5.99), along with many other products that all fall under the category of “beauty.”

What We Spotted When Shopping Focallure

At HighYa, we’ve reviewed the websites of hundreds of cosmetics products and brands, as well as an extensive collection articles that inform on related topics, like evaluating the difference between designer and knock-off cosmetics.

We also write about how to help you recognize potential sources for trouble when ordering online. In fact, it was just recently that we published How to Tell If an Online Store Is Legit: 11 Steps to Check Any Website—which is why several aspects of shopping Focallure stood out as possible yellow flags.

As we started our standard process of reviewing each cosmetics category, we couldn’t help but notice a that the written content describing categories had a higher than average frequency of grammatical errors.

For example, the description on the Focallure Face Collection page states:

Our mineral face collection contains natural ingredient makeup easy-to-use and defines, illuminate or enhance your requested features. Our collection has Foundation in 3 colors vary by your skin color, Highlighter and the famous Complete-Coverage® Concealer that also available in the variety of colors.“

Poor grammar alone isn’t a major red flag indicating a poor quality product. Though it’s worth noting as possibly raising questions as to whether or not Focallure was truly made and sold in the U.S. as they claim.

Moving on, as we read through Focallure’s individual product descriptions, we noticed that they sounded surprisingly similar to some of our favorite brands.

For example, here’s the description of Focallure Foundation Setting Powder from their website:

“With just five pure ingredients, Focallure Face Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

From Ulta, here’s the description of bareMinerals Matte Mineral Foundation:

“With just five pure ingredients, bareMinerals SPF 15 Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

Because the bareMinerals brand has been around for over 35 years, we’re pretty confident that they came up with this description first.

Evidence of Focallure appearing to copy cosmetics descriptions from better-known brands can be seen again and again through their website.

For example, Focallure Ultimate Eyeshadow Palettes 1-4 all use the following description:

Loaded with 10 bronze-hued shadows in an insane range of finishes only Focallure could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.

This is a near verbatim use of the description for Urban Decay’s popular Naked Palette, as seen at Sephora:

Loaded with 12 bronze-hued shadows in an insane range of finishes only Urban Decay could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.”

To be clear, modeling your makeup after a better-known brand is the cornerstone of knockoff cosmetics. The appearance of lifting another company’s descriptions doesn’t necessarily mean that Focallure is selling poor quality products.

But it does bring their ethics into question—if Focallure did, indeed, copy the description of more popular makeup brands, can consumers trust their other promises that might be more important, such as a commitment to cruelty-free cosmetics, including sun protection, or being free of talc?

Again, just because a company appears to have copied descriptions doesn’t mean that you’ll receive a poor-quality product. But, it does bring into question the ingredients and methods used to create the product you’ll receive.

We Tried to Contact Focallure Customer Service

To give Focallure a fair chance at responding, we attempted to reach out to their customer service representatives.

Our first attempt was through their Contact page, where we found that there was only a form to request contact—and no phone number listed.

This is another potential yellow flag that we mention in our list of tips when trying to determine if a company is legit. In our experience, legitimate online retailers should list where their business is located, as well as a phone number an email to reach them.

In a final attempt to contact Focallure, we reached out to customer service through their Facebook page.

Per our interaction with the company, the representative who responded stated that no phone number was available. When pressed for any information that could confirm that they were based in the United States, the representative stopped responding. Follow-up questions regarding the product descriptions that appear to be copied were left unanswered.

Focallure Return and Refund Policy—Final or Not?

Prices for Focallure products vary with your purchase. But what if you’re unsatisfied?

To wrap up our research on Focallure, we headed to their Refund Policy page where things take a final confusing turn. At the top of the page, shoppers are told:

“All products are sold ‘as is.’ You assume the responsibility for your purchase, and no refunds will be issued. All sales are final.”

Next, customers are instructed to contact customer service if your product arrives damaged. Following is a list of products for which partial refunds are applicable, including books and CDs—of which we didn’t see any for sale on the website.

This is followed by additional info on potential refunds, and the statement that they only replace items if they are defective or damaged. If shoppers need to exchange it for the same item, to send an email at support@bestmakeupsponge.com.

Should You Order From Focallure?

Focallure certainly lists some attractive cosmetics products on their website. However, even if you look beyond the considerable number of yellow flags we noticed while exploring their products—particularly duplicate descriptions—you’re still faced with one important question:

Why order from a company that refuses to allow exchanges if you’re not satisfied?

The answer to that question is up to every consumer. However, considering that the prices listed on Focallure are within $1-$5 of the listed prices for brand name products available at your local Sephora, Ulta, or Target, we know where we’d feel more comfortable shopping.

Editor's Note: This Editorial Review was published on April 7, 2017 using publicly available information at the time of research located at www.shopfocallure.com. Information is subject to change on www.shopfocallure.com. Please visit main company website for latest details.

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20 Customer Reviews for Focallure

Average Customer Rating: 1.8
Rating Snapshot:
5 star: 3 4 star: 1 3 star: 1 2 star: 0 1 star:  15
Bottom Line: 20% would recommend it to a friend
Showing 1-11 of 20
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  • 1 out 1 people found this review helpful

    Terrible, complacent customer service

    • Sydney, Australia,
    • Aug 16, 2017
    • Verified Reviewer

    I'm still waiting for my package, but this isn't really my issue. My issue is the badly trained customer service staff with a massive planet sized chip on their shoulder. I connected to the company via the chat facility. The person on the other end, Sophia was her name, didn't even start with a "hello." I gave her my order number and without answering my question sent me a generic company statement about how they have so many orders to fulfill and they have a big back log and thanks for understanding. Cry me a river!

    I challenged her on why she'd just sent me the generic statement rather than taking the time respond to me in a conversational way, the way a human does. No apology, just another random statement about how many customers they attend to and that she was trained in such a manner.

    Eventually, I got out of her that the item hadn't even been processed yet. That's all I wanted, a straight answer. I'd be more understanding about this delay if I felt like "Sophia" cared.

    Sort out your poor logistical and internal management processes and stop making them the customers problem. And finally, train your staff to be more friendly, rather than the "I don't care, box ticking robots" you currently have, and maybe your reviews will be better.

    Sheesh!

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Magnetic eyelashes

    I placed an order on July 9th and just received the product today, August 15th. I was really excited to get these as I have short and straight eyelashes. I am 100% disappointed. The lashes have a tiny magnet in the center so when you put them on the ends stick out and hold no shape to your eyes, and it slides off way too easily. You might as well get the glue-on type. It looks horrible.

    Bottom Line: No, I would not recommend this to a friend

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  • Waiting over a month

    I have been waiting for a month for an order. After emailing and trying to find answers, they keep telling me the same thing, "it's on back order." I ordered two items. Why can't I get the second item, which is not on back order? "Because we send them together." What the heck. So, you're going to make me wait instead of at least sending me one item and saying as soon as more are in stock we'll let you know? They didn't even tell me my item was on back order until I inquired!

    I Google Mapped the address on the order form they sent, and it's a house in Las Vegas (304 S. Jones St). I already emailed PayPal for a refund. I ordered the vamp stamp and a nail stamper.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Don't order from them

    • Melbourne, Australia,
    • Aug 9, 2017
    • Verified Reviewer

    I was intrigued by the idea of magnetic lashes, so I ordered a pair.

    Well, it's been four weeks, and I've received nothing. On the tracking page, my order hasn't moved beyond the "paid" stage. I've sent numerous emails with no response. I'm about to file a claim through PayPal.

    Don't order from them; it's a scam.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 2 people found this review helpful

    Superb lipstick

    • Los Angeles, CA,
    • Aug 3, 2017
    • Verified Reviewer

    I purchased four lipsticks from Focallure, and they were simply perfect. The quality was nice, and indeed the color was long lasting. I think one shot should be given to Focallure for sure!

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    The best of all makeup pallets ever used.

    I love Focallure pallets! I was a little reluctant to buy it when it came out, but I'm so glad I did! I have Naked 2, 3, and Smokey; and I really like them all, but this is the first one that I use every color from. I have brown eyes and light olive skin tone, and these shadows compliment both. I get compliments every time I use this palette. If you're wondering whether or not you should purchase, the answer is yes!

    Bottom Line: Yes, I would recommend this to a friend

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  • I absolutely loved the products!

    • India,
    • Jul 25, 2017
    • Verified Reviewer

    I ordered lipsticks and lip liners for my cousin and they were amazing. The texture was very smooth and creamy. I got my package delivered to India in 17 days and in between the support team made sure I am getting updated on each and every point. Definitely recommended.

    Bottom Line: Yes, I would recommend this to a friend

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  • 7 out 7 people found this review helpful

    Yes, it's Chinese

    • Jul 7, 2017
    • Verified Reviewer

    Focallure is a Chinese company. They also sell on the Wish app and AliExpress, and ingredients and directions, etc. I received are all in Chinese on the boxes. I received every order I've placed on Wish for their liquid lipsticks, and so far I like how they wear and feel and look, but I would not order direct from their website based on these reviews. So far the products I've tried are good but be wary as it is a Chinese company. Plus you can find the lipsticks on Wish for like $3 each or less.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 3 people found this review helpful

    No

    I am a high-end makeup purchaser. Makeup, not necessarily facial regime. I go to MD QUALITY. I expect what is advertised. However, just like any online purchase, you gamble. So I purchased three colors.

    This is the worst lip color, gloss, and lipstick I have encountered. It is sticky, then dry and cotton-like. The sparkles float onto your face. SERIOUSLY! If I had not opened the package and ripped it, and tried one, I'd be returning them. I tried all three. Color is off. For sure the texture is awful. It's bad, bad, bad. If you want a cotton ball on your lips, and that what you're getting. Gritty and horrible.

    I love Chanel lip gloss, always have. I thought this would be similar. Oh my goodness, pay for one tube of Chanel before even wasting your time. Sorry, but I'm just super disappointed and waited a long time for the product. So then when it completely sucked, I decided to write this review.

    Bottom Line: No, I would not recommend this to a friend

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  • 8 out 8 people found this review helpful

    Nothing like described

    • United Kingdom,
    • Jun 24, 2017
    • Verified Reviewer

    The website is all wrong; it has no details of the sizes of the products. They claim to be cruelty-free, but I have checked with PETA, and they are NOT registered, and their products are NOT cruelty-free.

    I got delivered a small tub of sand! It was supposed to be a body scrub, but there was no labeling, just a completely blank pot. Very dodgy. It took over a month to arrive and cost nearly $30. Very poor service.

    Bottom Line: No, I would not recommend this to a friend

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  • 5 out 5 people found this review helpful

    You won't get product and customer service is hell!

    • Alberta, Canada,
    • Jun 6, 2017
    • Verified Reviewer

    I never received products, and customer service is TERRIBLE to work with. They give you every excuse in the book: "standard shipping time," "tracking numbers unavailable." On top of working with five DIFFERENT "agents" during the last interaction, I had them actually resort to pointing the finger at me and accusing me of "not asking for a refund" (which I did at least three times before I filed a fraud complaint with my bank).

    COMPLETE scam and waste of time.

    Bottom Line: No, I would not recommend this to a friend

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