What is PrettyLitter?

Published on: Jan 13, 2017

PrettyLitter cat litter takes the guesswork out of making the best life for your cat by alerting owners to any possible health concerns with litter that changes color after use—helping you to detect feline issues before your vet does.

Why would cat owners need color-coded kitty litter to alert them of potential illness?

Felines are great at hiding signs of not feeling well because animals who get sick in the wild get eaten. This means that cats rarely show any indication of illness until it’s progressed to a point that they can no longer hide what’s wrong.

Plus, not only will cats often disguise any symptoms, but a kitty who’s feeling under the weather will likely curl up in an out of sight area for several days, making signs of sickness more difficult owners to spot.

PrettyLitter CEO and co-founder Daniel Rotman invented the illness-detecting litter after the loss of his own beloved cat, Gingi from an illness that might have been treatable with earlier detection.

The complete PrettyLitter team also includes Product Advisor Carly Martinetti, who had previously created the popular animal blog Featured Creature, and Veterinarian in Chief Dr. Geoff DeWire, a graduate of U.C. Davis School of Veterinary Medicine (which is the top rated veterinary school in the country).

In short, the folks behind PrettyLitter appear to really know—and care—about animal health.

PrettyLitter 101: The Basics

PrettyLitter looks similar to the white, crystal-based litters that many cat owners are already familiar with. It’s made of silica gel, which means that it’s quite light when compared to clay litters. (A month’s supply only weighs four pounds!)

Silica gel, which you’re most familiar with seeing in those little packets that are tucked into shoe boxes to keep moisture out, is used because if offers superior odor protection. The water in your cat’s urine evaporates, while all that’s left is absorbed into the silica crystals—odor and all.

Note that silica gel litter is feline safe—meaning that if your cat were to ingest a crystal when grooming after using their box, it would simply pass through their system naturally.

Another perk to silica gel? Unlike clay litters, the substance is totally dust-free, which is great for those with allergies—plus, it’s healthier for cats, too. (It’s also eco-friendly.)

PrettyLitter is manufactured in China. Some consumers consider this to be an automatic strike due to economic or quality concerns. However, there are no US-based crystal cat litter manufacturers—and PrettyLitter states that, because they have the utmost concern for your pet’s safety and health, they perform extensive quality checks to ensure that their standards are met.

How Does PrettyLitter Work?

PrettyLitter is poured into your cat’s litter box like normal—ensure that the litter is at least two inches deep throughout the entire box.

Litter should be cleaned daily, with solid waste being removed with a scooper. As you’re cleaning the litter box, you’ll notice colored patches indicating where your cat has urinated. Here’s how to decode the colors of PrettyLitter:

  • Dark yellow/ olive green: Normal urine
  • Blue: High alkalinity which may indicate either FLUTD, Struvite Crystal formations or kidney issues.
  • Green: Abnormal acidity which may indicate either FLUTD, calcium oxalate crystals, urinary blockage in males or kidney issues.
  • Orange: Presence of bilirubin.
  • Red: Presence of blood, which may indicate Feline Lower Urinary Tract Disorder (FLUTD), Crystals (Crystalluria) or Interstitial Cystitis. In rare cases, it can also mean bladder cancer, an internal injury, poison ingestion, and/or if it's a female cat over four months old who hasn't been spayed, she may be in heat.

Note that sometimes temporary color changes can occur as a result of a new diet, changes in environment or temporary stresses that may cause a cat's pH levels to elevate or drop.

So, if you notice a color other than dark yellow or olive green, PrettyLitter instructs that you should closely monitor your cat’s behavior and urine for the next 24-48 hours. If the color change continues, you should consult your veterinarian.

If you have a multi-cat household and notice a change in color, PrettyLitter suggests isolating your cats into different rooms with their own litter box for a time until each urinates and you can determine which animal is possibly ill.

As explained in the Nat Geo Wild video above, PrettyLitter isn’t intended to be a diagnostic in and of itself. Instead, changes in color can offer early detection for health issues such as urinary tract infections, pancreatitis, liver failure, and diabetes. And, early detection can help you save on your vet bill—or possibly save your kitty’s life.

PrettyLitter does not clump to contain liquid waste like clay litters. Instead, you’ll need to thoroughly mix the litter every day to avoid your cat saturating the same area several days in a row—this keeps PrettyLitter’s health indicators and odor absorption operating at full capacity.

After using PrettyLitter for one month, it’s time to dump the whole bin into the trash and pour in a new bag. (Be sure to clean any residue that might be stuck to the bottom.)

How Much Does PrettyLitter Cost?

One four-pound bag of PrettyLitter is needed per cat, per month. To order PrettyLitter, first you select how many cats you have:

  • One cat: $21
  • Two cats: $39
  • Three cats: $68 (For four bags—includes a fourth bag for free.)

PrettyLitter is ordered online and ships for free. Your order of PrettyLitter is delivered straight to your door.

All PrettyLitter purchases are backed by a 30-day satisfaction guarantee. If you’re not happy with your order for any reason, let PrettyLitter know and they’ll refund your order immediately.

Note that purchasing PrettyLitter automatically signs you up for their litter club. This includes monthly auto-shipments of your litter—and monthly auto charges. We’re normally very cautious of auto-ship programs, as they can be difficult to cancel and are occasionally indicative of a questionable business.

However, PrettyLitter is very upfront about their auto-ship program and states that the litter club is intended for convenience. After all, who wants to think about litter each month?

PrettyLitter also states throughout their website that, if you’d like to opt-out of auto-renewals, you can do so anytime through the website or by calling (800) 838-3381. To test out how easy it is to cancel, we gave PrettyLitter a call and were connected to a service representative within one minute and once selection on the call menu.

What Customers Are Saying About PrettyLitter

Scrolling though PrettyLitter’s Facebook comments can give you a major case of the feels, as you read customer comments like the following:

“Pretty Litter is has helped my Oliver yet again. Without this litter I would never have known his UTI is back. Anyone who cares for a cat should have this litter.” Carrie Zrelak on December 17, 2016.

“I want to thank you for this fabulous product! Not only is it truly dustless and odorless, but it helped me detect one of my cats had a UTI long before he would have shown any symptoms. I've told everyone I know about this litter. It's a great invention for cat lovers!” Dee Dee Emry on December 17, 2016.

We went back several weeks and were unable to locate a single customer complaint regarding PrettyLitter’s performance or customer service.

Additionally, several customers wrote to say that they had been previously skeptical, but were very pleased with the product’s lack of dust or odor, as well as its ability to help them track their pet’s health. Multiple other customer comments remark that PrettyLitter allowed them to identify illness early, particularly UT infections.

Finally, the company’s dedication to customer service is immediately visible in their responses to each and every comment and question.

What’s the Bottom Line On PrettyLitter?

It’s rare that we get to write a product review that’s so overwhelmingly positive, but there simply aren’t any criticisms we can find regarding PrettyLitter’s product. Their customer service is responsive, the product itself is helpful, easy to use, and delivers on all of its claims.

PrettyLitter is slightly more expensive than other cat litter brands—although, how much more depends on which alternate product you choose to compare it to.

For example, a month’s supply of Arm & Hammer clumping litter is $12.59, which is half the price of PrettyLitter. Pro-Sense Crystal Silica Litter (which uses the same material, but doesn’t feature color changing illness detection), can be purchased for $9.

However, World’s Best Litter is $23.99 for a month supply—and only boasts of superior odor control. So, again, it’s not the cheapest product on the market, but PrettyLitter does provide a value in line with its cost.

Though, any pet owner who has had to pay to treat a UT infection that’s been allowed to develop to later states, possibly resulting in the need for a transfusion and more drastic treatment, understands the potential for PrettyLitter to help save on vet costs.

With the difference in price in mind, we think PrettyLitter is a worthy investment for cat owners, particularly for those who have an adult cat that’s nearing senior years or is prone to illness, such as UT infections or kidney problems.

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44 Customer Reviews for PrettyLitter

Average Customer Rating: 4.1
Rating Snapshot:
5 star: 32 4 star: 2 3 star: 1 2 star: 2 1 star:  7
Bottom Line: 80% would recommend it to a friend
Showing 1-11 of 44
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  • If you love your cat, you NEED this litter

    Seriously. If you have a cat, you need this litter. It gives you indicators if your cat is having problems with their urinary tract or kidneys. It is non-clumping, so it's a MILLION times easier to clean (it seriously takes like 2 minutes compared to the 10 or more with stupid clumping litter).

    It doesn't hurt your cat if they eat it because let's face it, kittens can be kind of dumb when they're young, and older cats clean the litter out/off their paws and essentially ingest it.

    It's low dust so you don't have to worry about damaging your lungs with clay dust (which is stupid dangerous by the way, like seriously), and even if you do inhale anything it just dissolves and you'll be totally fine.

    I don't have to remember to go to the store for litter every month. It has helped us monitor our two kittens health and get them to the vet when they've needed it, and we've only had them two months.

    If you care about your cat, get this litter. I swear by it, and that will not change. I would pay even more than what they charge for this because it is such a wonderful product. It's well worth the piece of mind knowing your cat is happy AND healthy.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great for urinary issues

    • Texas,
    • Sep 16, 2017
    • Verified Reviewer

    I have a kitty who has had chronic crystals in his urine. We've done all the obvious things like take him to the vet, special food, and daily medicine. He needed something else to help me monitor his health though. That missing link has been PrettyLitter for us. I have been able to keep track of him easily with this litter. I also especially love that I only have to change the litter once a month. As long as you keep the solid waste scooped out the litter boxes they do not nearly smell as much as our previous regular litter.

    We also have a kitty that is very particular about her litter and will not go in a scented litter at all or any other kind she deems unsuitable. She took to PrettyLitter immediately, and we have not had any issues at all.

    If I could change anything about it, I would make the bags you get just a little bit bigger since I have giant litter boxes.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Works great, sometimes.

    When I first heard about PrettyLitter, I had to have it! Our cat was tracking the old litter everywhere and making a mess.

    When we first got our litter, it worked just as it said. Hardly any odor at all, she was not tracking it, etc. We got the second bag, and there was a lot of dust, making it hard to mix and scoop the poop out. The third bag was the worst I believe. The litter turned a dark yellow, even though I had been mixing it regularly (three times a day), after two weeks. The odor gets so bad sometimes that it actually burns my nose and throat.

    I'm still using the product as my cat is prone to UTIs and this has caught two of them early, but it's like a different litter with each bag you get.

    Bottom Line: Yes, I would recommend this to a friend

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  • I love it!

    I was skeptical at first, but am so glad I gave it a try! The smell is non-existent. I can't even tell there's a litter box in my bedroom! There aren't any clumps from urine whatsoever, so scooping the box is quick and easy! There also isn't dust residue. It has greatly helped with my allergies that were always bothered with fresh clay litter from all the dust that would get into the air. Never going back!

    Bottom Line: Yes, I would recommend this to a friend

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  • I love PrettyLitter!

    • Estes Park, CO,
    • Sep 1, 2017
    • Verified Reviewer

    Ever since I started PrettyLitter, my home has been fresher and cleaner. My cats adjusted to it immediately, and it doesn't spread all over a room (like traditional litter). I'm also glad it tracks health.

    Bottom Line: Yes, I would recommend this to a friend

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  • Where have you been all our lives?!

    We are blown away by PrettyLitter! They're truly the best thing that has ever happened to us as a cat owner. It's truly a completely different product from anything on the market. Not only are we impressed that it shows you a color change to indicate the health of your cat, but it also leaves absolutely NO odor. There are many times when I've had to go look to see if my cat is even using the bathroom because I can't smell a thing. Sure enough, she is, but the odor just disappears.

    I've purchased MUCH more expensive litter and thought it was as good as it gets because it was supposed to be "the best" but this has made me forget all about it. I only wish I'd found it sooner. I've told all of my Kitty friends, and recommend it to anyone I know that has a cat! I just can't say enough about how wonderful this product is. So super easy to use, eliminates odor and keeps me informed day by day on the health of my feline baby. So much goodness!

    Bottom Line: Yes, I would recommend this to a friend

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  • My cat likes it!

    My cat, Topperchen, took to the new litter immediately, which is unusual for him because he tends to be cautious, mistrusting changes. I, too, was cautious, not sure PrettyLitter would live up to the hype.

    It so does! PrettyLitter is so easy to use. It's literally no fuss. I put the litter in his box, and when he's used it, it is so easy to clean. I remove the solid waste with a bit of toilet paper and flush it away. Then I stir the litter, making sure all the yellow clumps are broken up. Goodbye urine, goodbye smell. It really is that easy.

    I also love the medical aspects. If Topperchen develops certain conditions, it will change the color for the urine. It's not a diagnosis, but it tells me my cat needs to see his vet.

    I am very pleased with PrettyLitter, and I will continue to use it for years to come.

    Bottom Line: Yes, I would recommend this to a friend

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  • Best litter I've bought!

    • Los Angeles, CA,
    • Aug 26, 2017
    • Verified Reviewer

    Honestly, this litter is a game changer. It changed my life extremely! No odor or mess, and my cat didn't use her box before this litter. I recommend it to anybody! The pee disappears with a stir, and all you need to do is scoop the poop (LOL). I feel this is very worth the subscription if you love your house and cat.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Awesome product!

    • Kentucky,
    • Aug 22, 2017
    • Verified Reviewer

    PrettyLitter, thank you for your product! I only wish I had known about it sooner. I had to put down one of my two cats of 13 years due to a feline kidney issue. Had I known of your product sooner, I might have been able to be alerted to his condition sooner and get him into treatment sooner rather than taking his suffering away. I now am religious in looking for signs of any problems while daily cleaning out the litter box of my remaining fur friend. I am amazed that there is no odor at all, and very little transference out of his box. He (Spinner) adapted to it right away! And that fact that you auto-ship it makes me VERY happy.

    Very Sincerely,

    Nancy Rust

    Fur-friend of Spinner

    Bottom Line: Yes, I would recommend this to a friend

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  • 0 out 1 people found this review helpful

    Very unhappy with PrettyLitter

    • Colorado,
    • Aug 15, 2017
    • Verified Reviewer

    Number one complaint is that it turns completely yellow after the first use. I feel my kitties are in complete filth if I leave existing litter in their box after I clean it. It made me want to dump it out and change it completely. I love the concept, and I love the consistency of the product. But it seems not clean, and it did have an odor. I asked for a refund and they said no.

    Bad customer service.

    Bottom Line: No, I would not recommend this to a friend

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    Comments (1)
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    • Aug 16, 2017

      Arsalon A. , Director of Customer Happiness

      Hi Linda. Thank you for bringing this to my attention. My name is Arsalon, I'm the Director of Customer Happiness and I'm sorry to see that you were not able to get a proper resolution from our Customer Happiness Team. Our team has a history of high satisfaction scores, therefore, I took your review seriously and looked into the communication between you and Alex, our Customer Happiness Agent.

      Alex did not make it clear to you that PrettyLitter was designed as one bag, per cat, per month. In simple language, that means that if you have two cats then you'd need two bags of PrettyLitter to get amazing odor control all month long. I can see that you were using one bag for two cats and I'm sorry that we didn't make this more clear for you. I want to assure you that although PrettyLitter turns yellow after your cat urinates (a sign of your cat being healthy), that PrettyLitter will become white again after PrettyLitter finishes absorbing urine, eliminating odor and evaporates moisture.

      Lastly, PrettyLitter is made of high-quality silica gel and has a super-low water content. The dry environment created in the litter box by PrettyLitter allows liquid waste to be absorbed instantly. It also dries solid waste quickly thus eliminating odors. PrettyLitter is so dry it does not support the growth of bacteria or other germs as there is no moisture for them to grow or thrive in. I sent you a separate email to offer you a resolution that works for the both of us. Please let me know if you need anything else. Happy to brighten your day.

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  • 1 out 1 people found this review helpful

    Excellent!

    • Helendale, CA,
    • Aug 15, 2017
    • Verified Reviewer

    I love this litter. I have two finicky cats who love this litter. One of those cats has several health problems, and it's great to know immediately if something might be off due to the color changing aspect of this litter. It's very light and easy to clean, and I never smell anything. Furthermore, my asthma has zero issues with this litter, and I love not having to worry about litter dust getting on everything. The Facebook page was helpful, and the comments had great answers to people's questions. We're excited about this change, and I will be recommending it to everyone I know who has cats!

    Bottom Line: Yes, I would recommend this to a friend

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