I don't doubt that some will have much success on this site, and I am very happy for them. However, the site is very expensive, dishonest, and it lacks integrity. It is dishonest about the number of active members, the total number of members, and the total number of active members are two different things, however, you find after joining that many, many of the members are not active members, full disclosure is important and it shows integrity. The site shares your photo on another site and there is no option to opt out. Is this practice clearly stated when you sign up? If so, I didn't see it. The purpose is GREED, if you see someone you are interested in you have to pay to contact them. More money for the parent company. No free or drastically reduced price trial membership period that gives you full access to all the site features, you pay a full membership fee and surprise, surprise, suddenly the members are not professionals.
Bottom line, there is no incentive to pay the higher price for this site, the quality and quantity of the matches are no better than the less expensive sites, they are dishonest and lack integrity just like all of the other sites and because of the pretentious of this site, you don't have as much fun, the freedom to contact members on your own whenever you like. Stick with POF, it's just as good as any of the sites and it is free.
Bottom Line: No, I would not recommend this to a friend