About Focallure

By Autumn Yates
HighYa Staff
Published on: Apr 7, 2017

Focallure is a a one-stop online shop for all of your beauty needs, offering premium products, including makeup, skin care, teeth whitening, and even a strapless push-up bra, all at not-so-premium prices.

Beyond quality and affordability, Focallure states that they stand out from other online cosmetics retailers by offering the following:

  • Cosmetics inspired by French trends. Focallure states that their makeup and skin care lines closely follow those you can find in France.
  • Selling only cruelty-free products. Focallure promises that their cosmetics haven’t been tested on animals.
  • Exceptional customer service. Focallure states that customer satisfaction is of the utmost importance and that their representatives are available 24/7 to answer questions or offer assistance.
  • Made and sold in the USA. Focallure states that their products are manufactured and shipped from the U.S., listing a company address in Las Vegas, Nevada.
  • Free shipping on all orders over $25. Focallure ships worldwide, and offers free shipping on any order over $25 both in the U.S. and internationally.

So, what kind of products does Focallure sell? The website lists four major categories of products: makeup, cleansing, teeth, and Lifting Bra-Lifty. Here’s an overview of each.

Focallure Cosmetics for Face, Lips, and Eyes

Makeup appears to be the website’s largest category consisting of exclusively Focallure-brand products. Within Focallure’s cosmetics menu, you can find subcategories listing makeup for the face, lips, eyes, and accessories.

1. Focallure Face Collection

Focallure sells three products in their face collection, each of which is available in three shades. They are a foundation stick, concealer, and face setting powder.

  • Focallure Foundation Setting Powder ($15): Claims to be free of parabens, sulfates, and phthalates. Available in three shades.
  • Focallure Face Contour Highlighter ($18): Claims to be non-greasy and non-creasing, as well as paraben and fragrance-free.
  • Focallure Complete Coverage Concealer ($13): Full-coverage formula that claims to be enriched with Matrixyl 3000, a compound that includes peptides to support the skin’s youthful appearance and elasticity.

2. Focallure Lipstick Collections

Focallure states that their lip colors are naturally waterproof and easy to use. There are two available formulas:

  • Focallure Matte Lipstick ($13): Chubby-pencil style lipstick that claims to be free of parabens, sulfates, and phthalates. Available in 12 shades.
  • Focallure Matte Liquid Lipstick ($14): A liquid-to-matte formula that promises intense color and all-day wear. Also free of parabens, sulfates, and phthalates. Available in 12 shades.

3. Focallure Eyes Collection

Focallure offers a wider range of eye makeup, including several shades of shadow palettes, eyeliners, brow filler, and false lashes:

  • Focallure Ultimate Eyeshadow Palette ($18): Available in four tones, each palette contains 10 eyeshadows that range from matte, to shimmer, and sparkle.
  • Focallure Waterproof Eyeliner Pencil ($17): Promises to be 100% waterproof and smudge-proof, while sweat and tear-resistant.
  • Focallure Double-Take Brow Pencil ($16): Retractable brow pencil is available in three shades. Claims to be free of parabens, sulfates, and phthalates.
  • Focallure Long-Wear Gel Liner ($9): Long-wearing, gel-based liner is available in five unnamed shades. Some guesswork required to figure out which color you’re ordering.

4. Focallure Accessories

Focallure’s website lists a variety of cleansing and anti-aging products that appear to not be associated with the brand. These include a 5-in-1 Facial Cleansing Brush ($20.95), a Chinese-brand charcoal whitening toothpaste ($14.95), a blackhead and pimple remover ($5.99), along with many other products that all fall under the category of “beauty.”

What We Spotted When Shopping Focallure

At HighYa, we’ve reviewed the websites of hundreds of cosmetics products and brands, as well as an extensive collection articles that inform on related topics, like evaluating the difference between designer and knock-off cosmetics.

We also write about how to help you recognize potential sources for trouble when ordering online. In fact, it was just recently that we published How to Tell If an Online Store Is Legit: 11 Steps to Check Any Website—which is why several aspects of shopping Focallure stood out as possible yellow flags.

As we started our standard process of reviewing each cosmetics category, we couldn’t help but notice a that the written content describing categories had a higher than average frequency of grammatical errors.

For example, the description on the Focallure Face Collection page states:

Our mineral face collection contains natural ingredient makeup easy-to-use and defines, illuminate or enhance your requested features. Our collection has Foundation in 3 colors vary by your skin color, Highlighter and the famous Complete-Coverage® Concealer that also available in the variety of colors.“

Poor grammar alone isn’t a major red flag indicating a poor quality product. Though it’s worth noting as possibly raising questions as to whether or not Focallure was truly made and sold in the U.S. as they claim.

Moving on, as we read through Focallure’s individual product descriptions, we noticed that they sounded surprisingly similar to some of our favorite brands.

For example, here’s the description of Focallure Foundation Setting Powder from their website:

“With just five pure ingredients, Focallure Face Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

From Ulta, here’s the description of bareMinerals Matte Mineral Foundation:

“With just five pure ingredients, bareMinerals SPF 15 Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

Because the bareMinerals brand has been around for over 35 years, we’re pretty confident that they came up with this description first.

Evidence of Focallure appearing to copy cosmetics descriptions from better-known brands can be seen again and again through their website.

For example, Focallure Ultimate Eyeshadow Palettes 1-4 all use the following description:

Loaded with 10 bronze-hued shadows in an insane range of finishes only Focallure could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.

This is a near verbatim use of the description for Urban Decay’s popular Naked Palette, as seen at Sephora:

Loaded with 12 bronze-hued shadows in an insane range of finishes only Urban Decay could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.”

To be clear, modeling your makeup after a better-known brand is the cornerstone of knockoff cosmetics. The appearance of lifting another company’s descriptions doesn’t necessarily mean that Focallure is selling poor quality products.

But it does bring their ethics into question—if Focallure did, indeed, copy the description of more popular makeup brands, can consumers trust their other promises that might be more important, such as a commitment to cruelty-free cosmetics, including sun protection, or being free of talc?

Again, just because a company appears to have copied descriptions doesn’t mean that you’ll receive a poor-quality product. But, it does bring into question the ingredients and methods used to create the product you’ll receive.

We Tried to Contact Focallure Customer Service

To give Focallure a fair chance at responding, we attempted to reach out to their customer service representatives.

Our first attempt was through their Contact page, where we found that there was only a form to request contact—and no phone number listed.

This is another potential yellow flag that we mention in our list of tips when trying to determine if a company is legit. In our experience, legitimate online retailers should list where their business is located, as well as a phone number an email to reach them.

In a final attempt to contact Focallure, we reached out to customer service through their Facebook page.

Per our interaction with the company, the representative who responded stated that no phone number was available. When pressed for any information that could confirm that they were based in the United States, the representative stopped responding. Follow-up questions regarding the product descriptions that appear to be copied were left unanswered.

Focallure Return and Refund Policy—Final or Not?

Prices for Focallure products vary with your purchase. But what if you’re unsatisfied?

To wrap up our research on Focallure, we headed to their Refund Policy page where things take a final confusing turn. At the top of the page, shoppers are told:

“All products are sold ‘as is.’ You assume the responsibility for your purchase, and no refunds will be issued. All sales are final.”

Next, customers are instructed to contact customer service if your product arrives damaged. Following is a list of products for which partial refunds are applicable, including books and CDs—of which we didn’t see any for sale on the website.

This is followed by additional info on potential refunds, and the statement that they only replace items if they are defective or damaged. If shoppers need to exchange it for the same item, to send an email at support@bestmakeupsponge.com.

Should You Order From Focallure?

Focallure certainly lists some attractive cosmetics products on their website. However, even if you look beyond the considerable number of yellow flags we noticed while exploring their products—particularly duplicate descriptions—you’re still faced with one important question:

Why order from a company that refuses to allow exchanges if you’re not satisfied?

The answer to that question is up to every consumer. However, considering that the prices listed on Focallure are within $1-$5 of the listed prices for brand name products available at your local Sephora, Ulta, or Target, we know where we’d feel more comfortable shopping.

Editor's Note: This Editorial Review was published on April 7, 2017 using publicly available information at the time of research located at www.shopfocallure.com. Information is subject to change on www.shopfocallure.com. Please visit main company website for latest details.


Read 570 Focallure Customer Reviews and Complaints

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Average Customer Rating: 3.0
Rating Snapshot:
5 star: 191 4 star: 93 3 star: 27 2 star: 27 1 star:  232
Bottom Line: 52% would recommend it to a friend
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  • Terrible and dishonest company

    • By Carrie L.,
    • United States,
    • Jan 17, 2020
    • Verified Reviewer

    I signed up for a subscription in November via a promotion which allowed me to receive my first box for free and pay for shipping. Once I received my first box, I was highly disappointed with the quality of the products. The packaging for each product was cheap, the quality of the products themselves were very poor. The products look like they came from a Claire’s, not a company attempting to provide reputable beauty products to consumers. I then attempted to cancel my subscription, which can only be done by emailing the company. They do not have a customer service number, mind you. After THREE WEEKS of back and forth communication and speaking with FIVE different employees from the company, not only could they not provide proof that their promotional policy required me to pay for the full price of the first box if I chose to cancel before receiving a second box, but they charged my card a second time WITHOUT MY AUTHORIZATION. Furthermore, I had it in writing no less than FOUR TIMES that I DID NOT authorize a second charge and requested to cancel my subscription! I have never dealt with such poor customer service, dishonest, and a downright SLEAZY and SLIMY company! Save yourself the hassle and go to Ipsy, FabFitFun, or frankly ANY other beauty subscription company because this company is TERRIBLE. What a joke of a company! The creator(s) should be absolutely ashamed of themselves for their utter lack of professionalism.

    Bottom Line: No, I would not recommend this to a friend

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  • So far so good

    • By Wardah T.,
    • Syosset, NY,
    • Dec 27, 2019
    • Verified Reviewer

    I liked the products in the box I received. I’m still deciding if I will be continuing the subscription. So far the items are of use, hopefully they don't disappoint in the next one.

    Bottom Line: Yes, I would recommend this to a friend

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  • BabeBox

    • By Angela C.,
    • Indiana,
    • Dec 19, 2019
    • Verified Reviewer

    I love anything to do with BabeBox, all full-size products. BabeBox staff is very friendly and answer quickly when you ask a question or post a review. I would and will request BabeBox to my friends and family, they have a wide variety of products to choose from and cover almost everything. I can't wait to get my next one.

    Bottom Line: Yes, I would recommend this to a friend

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  • BabeBox

    • By Donna A.,
    • Kansas City, MO,
    • Dec 16, 2019
    • Verified Reviewer

    Great quality products, cute packaging, quick shipping. I will actually use these products. I would definitely recommend BabeBox. Great subscription box. They are the first subscription box I tried because of their awesome promotional offer and I will be staying with them for sure.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great products

    • By Kitsana C.,
    • Lynnwood, WA,
    • Dec 13, 2019
    • Verified Reviewer

    I loved everything I got in my box, amazing products. Will definitely recommend. You get stuff you wouldn’t normally try and I love that it gets me to use products outside my comfort zone.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great box of goodies

    • By Jennifer R.,
    • North Carolina,
    • Nov 21, 2019
    • Verified Reviewer

    Was not expecting much but was greatly surprised with the amazing full-sized products that come in this box. I look forward to my next box and more amazing products. Thank you for great products.

    Bottom Line: Yes, I would recommend this to a friend

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  • I love it

    • By Nicole F.,
    • Kansas,
    • Nov 13, 2019
    • Verified Reviewer

    Absolutely love this. BabeBox has full-sized products that I enjoy and can use more than I would get if they were trial sized. Even though I received a couple of items that I personally don't use they will make a great gift for the people I know. Especially with the holidays approaching.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great company

    • By Natasha A.,
    • Baker, MT,
    • Nov 11, 2019
    • Verified Reviewer

    Super excited to get my first BabeBox, looks like they have great products from the unboxings I have watched! The customer service is absolutely amazing and the price is great! Will definitely recommend to family and friends!

    Bottom Line: Yes, I would recommend this to a friend

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  • Top notch ordering experience

    • By Caitlin C.,
    • South Carolina,
    • Nov 7, 2019
    • Verified Reviewer

    So in my search to try a new beauty box subscription I came across BabeBox by Focallure. They offer the first box free so immediately I was interested. All I had to pay was shipping which was under $7 and I thought that was a pretty good bargain. So before I signed up I decided to actually check out some of the products on their site that might show up in my box and again I was not disappointed. I am a huge fanatic for lipsticks and the colors they offer are absolutely stunning, in both liquid and crayon styles as well as both glossy and matte. Navigating their site was also fairly easy and very straight forward, which is nice for people who are not tech-savvy. Overall the ordering experience was top notch and I can't wait to receive my box (which shipped out only a business day or 2 after I ordered it) and review the products within it.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great experience!

    • By Lacey P.,
    • Wasaga Beach, Ontario, Canada,
    • Nov 6, 2019
    • Verified Reviewer

    I have so far had a great experience. Great products. Great customer service. Always delivered in a timely manner. Full-sized products unlike many boxes out there. Overall 5 out of 5 rating.

    Bottom Line: Yes, I would recommend this to a friend

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  • Fraudulent company with lack of ethics and truth.

    • By Jamie L.,
    • Omaha, NE,
    • Nov 5, 2019
    • Verified Reviewer

    The advertised "free" box costs you $40, no matter what. I saw the surprising charge the day after I received my "free" box. No one in customer service has gotten back to me yet (other than to say no one is available in customer service to get back to me for 4 days) so I went to their social media and saw numerous complaints similar in nature. The company’s defense was that this $40 charge (on top of the $7 you pay to have your "free" box shipped to you) was listed in their FAQ section. I’m currently seeking a refund.

    Bottom Line: No, I would not recommend this to a friend

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