About Focallure

By Autumn Yates
HighYa Staff
Published on: Apr 7, 2017

Focallure is a a one-stop online shop for all of your beauty needs, offering premium products, including makeup, skin care, teeth whitening, and even a strapless push-up bra, all at not-so-premium prices.

Beyond quality and affordability, Focallure states that they stand out from other online cosmetics retailers by offering the following:

  • Cosmetics inspired by French trends. Focallure states that their makeup and skin care lines closely follow those you can find in France.
  • Selling only cruelty-free products. Focallure promises that their cosmetics haven’t been tested on animals.
  • Exceptional customer service. Focallure states that customer satisfaction is of the utmost importance and that their representatives are available 24/7 to answer questions or offer assistance.
  • Made and sold in the USA. Focallure states that their products are manufactured and shipped from the U.S., listing a company address in Las Vegas, Nevada.
  • Free shipping on all orders over $25. Focallure ships worldwide, and offers free shipping on any order over $25 both in the U.S. and internationally.

So, what kind of products does Focallure sell? The website lists four major categories of products: makeup, cleansing, teeth, and Lifting Bra-Lifty. Here’s an overview of each.

Focallure Cosmetics for Face, Lips, and Eyes

Makeup appears to be the website’s largest category consisting of exclusively Focallure-brand products. Within Focallure’s cosmetics menu, you can find subcategories listing makeup for the face, lips, eyes, and accessories.

1. Focallure Face Collection

Focallure sells three products in their face collection, each of which is available in three shades. They are a foundation stick, concealer, and face setting powder.

  • Focallure Foundation Setting Powder ($15): Claims to be free of parabens, sulfates, and phthalates. Available in three shades.
  • Focallure Face Contour Highlighter ($18): Claims to be non-greasy and non-creasing, as well as paraben and fragrance-free.
  • Focallure Complete Coverage Concealer ($13): Full-coverage formula that claims to be enriched with Matrixyl 3000, a compound that includes peptides to support the skin’s youthful appearance and elasticity.

2. Focallure Lipstick Collections

Focallure states that their lip colors are naturally waterproof and easy to use. There are two available formulas:

  • Focallure Matte Lipstick ($13): Chubby-pencil style lipstick that claims to be free of parabens, sulfates, and phthalates. Available in 12 shades.
  • Focallure Matte Liquid Lipstick ($14): A liquid-to-matte formula that promises intense color and all-day wear. Also free of parabens, sulfates, and phthalates. Available in 12 shades.

3. Focallure Eyes Collection

Focallure offers a wider range of eye makeup, including several shades of shadow palettes, eyeliners, brow filler, and false lashes:

  • Focallure Ultimate Eyeshadow Palette ($18): Available in four tones, each palette contains 10 eyeshadows that range from matte, to shimmer, and sparkle.
  • Focallure Waterproof Eyeliner Pencil ($17): Promises to be 100% waterproof and smudge-proof, while sweat and tear-resistant.
  • Focallure Double-Take Brow Pencil ($16): Retractable brow pencil is available in three shades. Claims to be free of parabens, sulfates, and phthalates.
  • Focallure Long-Wear Gel Liner ($9): Long-wearing, gel-based liner is available in five unnamed shades. Some guesswork required to figure out which color you’re ordering.

4. Focallure Accessories

Focallure’s website lists a variety of cleansing and anti-aging products that appear to not be associated with the brand. These include a 5-in-1 Facial Cleansing Brush ($20.95), a Chinese-brand charcoal whitening toothpaste ($14.95), a blackhead and pimple remover ($5.99), along with many other products that all fall under the category of “beauty.”

What We Spotted When Shopping Focallure

At HighYa, we’ve reviewed the websites of hundreds of cosmetics products and brands, as well as an extensive collection articles that inform on related topics, like evaluating the difference between designer and knock-off cosmetics.

We also write about how to help you recognize potential sources for trouble when ordering online. In fact, it was just recently that we published How to Tell If an Online Store Is Legit: 11 Steps to Check Any Website—which is why several aspects of shopping Focallure stood out as possible yellow flags.

As we started our standard process of reviewing each cosmetics category, we couldn’t help but notice a that the written content describing categories had a higher than average frequency of grammatical errors.

For example, the description on the Focallure Face Collection page states:

Our mineral face collection contains natural ingredient makeup easy-to-use and defines, illuminate or enhance your requested features. Our collection has Foundation in 3 colors vary by your skin color, Highlighter and the famous Complete-Coverage® Concealer that also available in the variety of colors.“

Poor grammar alone isn’t a major red flag indicating a poor quality product. Though it’s worth noting as possibly raising questions as to whether or not Focallure was truly made and sold in the U.S. as they claim.

Moving on, as we read through Focallure’s individual product descriptions, we noticed that they sounded surprisingly similar to some of our favorite brands.

For example, here’s the description of Focallure Foundation Setting Powder from their website:

“With just five pure ingredients, Focallure Face Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

From Ulta, here’s the description of bareMinerals Matte Mineral Foundation:

“With just five pure ingredients, bareMinerals SPF 15 Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

Because the bareMinerals brand has been around for over 35 years, we’re pretty confident that they came up with this description first.

Evidence of Focallure appearing to copy cosmetics descriptions from better-known brands can be seen again and again through their website.

For example, Focallure Ultimate Eyeshadow Palettes 1-4 all use the following description:

Loaded with 10 bronze-hued shadows in an insane range of finishes only Focallure could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.

This is a near verbatim use of the description for Urban Decay’s popular Naked Palette, as seen at Sephora:

Loaded with 12 bronze-hued shadows in an insane range of finishes only Urban Decay could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.”

To be clear, modeling your makeup after a better-known brand is the cornerstone of knockoff cosmetics. The appearance of lifting another company’s descriptions doesn’t necessarily mean that Focallure is selling poor quality products.

But it does bring their ethics into question—if Focallure did, indeed, copy the description of more popular makeup brands, can consumers trust their other promises that might be more important, such as a commitment to cruelty-free cosmetics, including sun protection, or being free of talc?

Again, just because a company appears to have copied descriptions doesn’t mean that you’ll receive a poor-quality product. But, it does bring into question the ingredients and methods used to create the product you’ll receive.

We Tried to Contact Focallure Customer Service

To give Focallure a fair chance at responding, we attempted to reach out to their customer service representatives.

Our first attempt was through their Contact page, where we found that there was only a form to request contact—and no phone number listed.

This is another potential yellow flag that we mention in our list of tips when trying to determine if a company is legit. In our experience, legitimate online retailers should list where their business is located, as well as a phone number an email to reach them.

In a final attempt to contact Focallure, we reached out to customer service through their Facebook page.

Per our interaction with the company, the representative who responded stated that no phone number was available. When pressed for any information that could confirm that they were based in the United States, the representative stopped responding. Follow-up questions regarding the product descriptions that appear to be copied were left unanswered.

Focallure Return and Refund Policy—Final or Not?

Prices for Focallure products vary with your purchase. But what if you’re unsatisfied?

To wrap up our research on Focallure, we headed to their Refund Policy page where things take a final confusing turn. At the top of the page, shoppers are told:

“All products are sold ‘as is.’ You assume the responsibility for your purchase, and no refunds will be issued. All sales are final.”

Next, customers are instructed to contact customer service if your product arrives damaged. Following is a list of products for which partial refunds are applicable, including books and CDs—of which we didn’t see any for sale on the website.

This is followed by additional info on potential refunds, and the statement that they only replace items if they are defective or damaged. If shoppers need to exchange it for the same item, to send an email at support@bestmakeupsponge.com.

Should You Order From Focallure?

Focallure certainly lists some attractive cosmetics products on their website. However, even if you look beyond the considerable number of yellow flags we noticed while exploring their products—particularly duplicate descriptions—you’re still faced with one important question:

Why order from a company that refuses to allow exchanges if you’re not satisfied?

The answer to that question is up to every consumer. However, considering that the prices listed on Focallure are within $1-$5 of the listed prices for brand name products available at your local Sephora, Ulta, or Target, we know where we’d feel more comfortable shopping.

Editor's Note: This Editorial Review was published on April 7, 2017 using publicly available information at the time of research located at www.shopfocallure.com. Information is subject to change on www.shopfocallure.com. Please visit main company website for latest details.

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Read 539 Focallure Customer Reviews and Complaints

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Average Consumer Rating: 2.9
Rating Snapshot:
5 star: 170 4 star: 88 3 star: 26 2 star: 27 1 star:  228
Bottom Line: 50% would recommend it to a friend
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  • Editor’s Note: It is our understanding that this company has been asking its customers to leave feedback on HighYa. We assure you that each of these reviews has still been subjected to the same verification & vetting process that all submitted reviews go through. Learn More Here
  • Good value

    • Regina, Saskatchewan, Canada,
    • Sep 13, 2019
    • Verified Reviewer

    Super cute items! I just love the products and really look forward to receiving it every month! The products are constantly changing, so you get to play new products and items every month!

    Bottom Line: Yes, I would recommend this to a friend

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  • So far so good

    • Meherrin, VA,
    • Sep 9, 2019
    • Verified Reviewer

    So far things have gone really well with my transaction! I haven’t received my order just yet but I definitely look forward to seeing and using all my goodies! Not to mention my first box was free of charge all I had to cover was shipping! What’s not to love about that?! I can’t wait!

    Bottom Line: Yes, I would recommend this to a friend

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  • 100% makeup

    • Florida,
    • Sep 9, 2019
    • Verified Reviewer

    This is one of a very few subscription boxes that you get a hundred percent makeup. These days most are very hair and skin heavy and it's nice to receive a beauty box that is 100% makeup, when you sign up for makeup subscription boxes you expect makeup, but most fill it with samples, but not BabeBox.

    Bottom Line: Yes, I would recommend this to a friend

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  • Ordered the "FREE" BabeBox

    • Florida,
    • Sep 4, 2019
    • Verified Reviewer

    Signed up for the free BabeBox from FOCALLURE (which isn't free, since you must pay for shipping). The box arrived a little over a week later and was packed very well, so no items were damaged in transit. I received five items, which face value were around $85. Two items from Aesthetica (a bronze and shimmer palette in Tan to Dark - which I am far from) and a Beauty sponge, a lip lacquer from Vincent Longo, one single Almay eyeshadow, and an O Two O eyelash essence. I am not overly thrilled with the box, since I may only use two of the three items, but it was the first box. You actually have to get at least one more box to get the first box for "free". If you cancel you get charged full price for the first box. Hoping the second box is better...

    Bottom Line: Yes, I would recommend this to a friend

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  • Needs some improvements but overall very satisfied!

    • Waynesboro, PA,
    • Aug 27, 2019
    • Verified Reviewer

    The things I received in my box were actually pretty great. I’m not sure they are as great as some subscription boxes for the prices but I was very pleased and didn’t receive anything from the Focallure brand.

    My major negative that I have with this box is I never once found where it said the free trial was connected to a regular price box. If this were transparent or maybe advertised as a "buy one get one box free" I would have really appreciated it. Their customer service takes a couple of days to reply but did help come to an agreement for a discount for the second box.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great products

    • DeKalb, IL,
    • Aug 26, 2019
    • Verified Reviewer

    The free BabeBox shipped so quickly, was packed beautifully and had awesome products! I love that everything in the box is ethical products and are also things I've never tried with a mix of products I know and love. I am highly considering making them my only makeup subscription box.

    Bottom Line: Yes, I would recommend this to a friend

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  • Super fast shipping

    • Washington,
    • Aug 15, 2019
    • Verified Reviewer

    My box shipped literally two days after I ordered it, very pleased so far. They send a lot of great offers via email so the amount of emails is ok with me. If you get annoyed by a lot of emails this may be a problem for you.

    Bottom Line: Yes, I would recommend this to a friend

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  • BabeBox Subscription

    • Aug 13, 2019
    • Verified Reviewer

    I really like the eyeshadows and mascara that came in my box. I just wish there was some sort of beauty profile or box customization options for this subscription. It says that your box will be full of items curated especially for you, however, there was never a beauty profile or quiz so while they were quality items and my box would definitely be valued at far greater than what I paid for it, the other three items that came in it were not a match for me. One of them was a makeup brush I'm guessing, lol. It was very high end and I'm sure an experienced beauty enthusiast would've been thrilled for it but unfortunately, I haven't the slightest idea what to use it for since I've never seen anything like it. The second item, while I am a fan of skincare and I do love a good mask, I honestly am not a fan of sheet masks but my mother really enjoyed this one. The third was a Focallure lip crayon, I would definitely use this one but I received a shade that is not a good color for me (again my mother was happy to take it, lol). The fourth and fifth items I am very pleased with, Focallure volumizing mascara and a Focallure eyeshadow palette. My first box seemed to be a mix of things I'll use and things I'll regift. Considering BabeBox is a new subscription service and the total quality/value of my box, I'll definitely stick around at least one more month to see what comes next.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great company

    • Oklahoma City, OK,
    • Aug 8, 2019
    • Verified Reviewer

    I absolutely love the makeup I got and the brands and colors. It is inexpensive for the brands of makeup you are getting each month. The colors and styles are beautiful, and lipsticks are creamy and smooth.

    Bottom Line: Yes, I would recommend this to a friend

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  • I received something that wasn't labeled

    • Kansas City, KS,
    • Aug 7, 2019
    • Verified Reviewer

    Ok, in my free box I received something that wasn't labeled. It was in a thing that had bristles at one end and you twist the bottom and product comes out on the bristles. Well, this black stuff came out and it smelled like burnt rubber! Stunk so bad! I text them but the person couldn't help me or tell me what it was. I still have it and I would love to know what it is! It was a he and he said something about a discount and he really didn't seem too interested. But if they read this I would love one of there peeps to get a hold of me, it was one of the things in my free box. If no one gets a hold of me I wouldn't recommend it to anyone. This thing could be toxic or something, I wouldn't use it.

    Bottom Line: No, I would not recommend this to a friend

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  • Great experience

    • Tremont, IL,
    • Aug 6, 2019
    • Verified Reviewer

    Very nice experience. My items are nice and can't wait for another box. Service was fast, received my box fast. The products are good quality and were perfect for my skin tone. The next box I receive will be awesome.

    Bottom Line: Yes, I would recommend this to a friend

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