About Focallure

By Autumn Yates
HighYa Staff Published on: Apr 7, 2017

Focallure is a a one-stop online shop for all of your beauty needs, offering premium products, including makeup, skin care, teeth whitening, and even a strapless push-up bra, all at not-so-premium prices.

Beyond quality and affordability, Focallure states that they stand out from other online cosmetics retailers by offering the following:

  • Cosmetics inspired by French trends. Focallure states that their makeup and skin care lines closely follow those you can find in France.
  • Selling only cruelty-free products. Focallure promises that their cosmetics haven’t been tested on animals.
  • Exceptional customer service. Focallure states that customer satisfaction is of the utmost importance and that their representatives are available 24/7 to answer questions or offer assistance.
  • Made and sold in the USA. Focallure states that their products are manufactured and shipped from the U.S., listing a company address in Las Vegas, Nevada.
  • Free shipping on all orders over $25. Focallure ships worldwide, and offers free shipping on any order over $25 both in the U.S. and internationally.

So, what kind of products does Focallure sell? The website lists four major categories of products: makeup, cleansing, teeth, and Lifting Bra-Lifty. Here’s an overview of each.

Focallure Cosmetics for Face, Lips, and Eyes

Makeup appears to be the website’s largest category consisting of exclusively Focallure-brand products. Within Focallure’s cosmetics menu, you can find subcategories listing makeup for the face, lips, eyes, and accessories.

1. Focallure Face Collection

Focallure sells three products in their face collection, each of which is available in three shades. They are a foundation stick, concealer, and face setting powder.

  • Focallure Foundation Setting Powder ($15): Claims to be free of parabens, sulfates, and phthalates. Available in three shades.
  • Focallure Face Contour Highlighter ($18): Claims to be non-greasy and non-creasing, as well as paraben and fragrance-free.
  • Focallure Complete Coverage Concealer ($13): Full-coverage formula that claims to be enriched with Matrixyl 3000, a compound that includes peptides to support the skin’s youthful appearance and elasticity.

2. Focallure Lipstick Collections

Focallure states that their lip colors are naturally waterproof and easy to use. There are two available formulas:

  • Focallure Matte Lipstick ($13): Chubby-pencil style lipstick that claims to be free of parabens, sulfates, and phthalates. Available in 12 shades.
  • Focallure Matte Liquid Lipstick ($14): A liquid-to-matte formula that promises intense color and all-day wear. Also free of parabens, sulfates, and phthalates. Available in 12 shades.

3. Focallure Eyes Collection

Focallure offers a wider range of eye makeup, including several shades of shadow palettes, eyeliners, brow filler, and false lashes:

  • Focallure Ultimate Eyeshadow Palette ($18): Available in four tones, each palette contains 10 eyeshadows that range from matte, to shimmer, and sparkle.
  • Focallure Waterproof Eyeliner Pencil ($17): Promises to be 100% waterproof and smudge-proof, while sweat and tear-resistant.
  • Focallure Double-Take Brow Pencil ($16): Retractable brow pencil is available in three shades. Claims to be free of parabens, sulfates, and phthalates.
  • Focallure Long-Wear Gel Liner ($9): Long-wearing, gel-based liner is available in five unnamed shades. Some guesswork required to figure out which color you’re ordering.

4. Focallure Accessories

Focallure’s website lists a variety of cleansing and anti-aging products that appear to not be associated with the brand. These include a 5-in-1 Facial Cleansing Brush ($20.95), a Chinese-brand charcoal whitening toothpaste ($14.95), a blackhead and pimple remover ($5.99), along with many other products that all fall under the category of “beauty.”

What We Spotted When Shopping Focallure

At HighYa, we’ve reviewed the websites of hundreds of cosmetics products and brands, as well as an extensive collection articles that inform on related topics, like evaluating the difference between designer and knock-off cosmetics.

We also write about how to help you recognize potential sources for trouble when ordering online. In fact, it was just recently that we published How to Tell If an Online Store Is Legit: 11 Steps to Check Any Website—which is why several aspects of shopping Focallure stood out as possible yellow flags.

As we started our standard process of reviewing each cosmetics category, we couldn’t help but notice a that the written content describing categories had a higher than average frequency of grammatical errors.

For example, the description on the Focallure Face Collection page states:

Our mineral face collection contains natural ingredient makeup easy-to-use and defines, illuminate or enhance your requested features. Our collection has Foundation in 3 colors vary by your skin color, Highlighter and the famous Complete-Coverage® Concealer that also available in the variety of colors.“

Poor grammar alone isn’t a major red flag indicating a poor quality product. Though it’s worth noting as possibly raising questions as to whether or not Focallure was truly made and sold in the U.S. as they claim.

Moving on, as we read through Focallure’s individual product descriptions, we noticed that they sounded surprisingly similar to some of our favorite brands.

For example, here’s the description of Focallure Foundation Setting Powder from their website:

“With just five pure ingredients, Focallure Face Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

From Ulta, here’s the description of bareMinerals Matte Mineral Foundation:

“With just five pure ingredients, bareMinerals SPF 15 Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

Because the bareMinerals brand has been around for over 35 years, we’re pretty confident that they came up with this description first.

Evidence of Focallure appearing to copy cosmetics descriptions from better-known brands can be seen again and again through their website.

For example, Focallure Ultimate Eyeshadow Palettes 1-4 all use the following description:

Loaded with 10 bronze-hued shadows in an insane range of finishes only Focallure could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.

This is a near verbatim use of the description for Urban Decay’s popular Naked Palette, as seen at Sephora:

Loaded with 12 bronze-hued shadows in an insane range of finishes only Urban Decay could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.”

To be clear, modeling your makeup after a better-known brand is the cornerstone of knockoff cosmetics. The appearance of lifting another company’s descriptions doesn’t necessarily mean that Focallure is selling poor quality products.

But it does bring their ethics into question—if Focallure did, indeed, copy the description of more popular makeup brands, can consumers trust their other promises that might be more important, such as a commitment to cruelty-free cosmetics, including sun protection, or being free of talc?

Again, just because a company appears to have copied descriptions doesn’t mean that you’ll receive a poor-quality product. But, it does bring into question the ingredients and methods used to create the product you’ll receive.

We Tried to Contact Focallure Customer Service

To give Focallure a fair chance at responding, we attempted to reach out to their customer service representatives.

Our first attempt was through their Contact page, where we found that there was only a form to request contact—and no phone number listed.

This is another potential yellow flag that we mention in our list of tips when trying to determine if a company is legit. In our experience, legitimate online retailers should list where their business is located, as well as a phone number an email to reach them.

In a final attempt to contact Focallure, we reached out to customer service through their Facebook page.

Per our interaction with the company, the representative who responded stated that no phone number was available. When pressed for any information that could confirm that they were based in the United States, the representative stopped responding. Follow-up questions regarding the product descriptions that appear to be copied were left unanswered.

Focallure Return and Refund Policy—Final or Not?

Prices for Focallure products vary with your purchase. But what if you’re unsatisfied?

To wrap up our research on Focallure, we headed to their Refund Policy page where things take a final confusing turn. At the top of the page, shoppers are told:

“All products are sold ‘as is.’ You assume the responsibility for your purchase, and no refunds will be issued. All sales are final.”

Next, customers are instructed to contact customer service if your product arrives damaged. Following is a list of products for which partial refunds are applicable, including books and CDs—of which we didn’t see any for sale on the website.

This is followed by additional info on potential refunds, and the statement that they only replace items if they are defective or damaged. If shoppers need to exchange it for the same item, to send an email at support@bestmakeupsponge.com.

Should You Order From Focallure?

Focallure certainly lists some attractive cosmetics products on their website. However, even if you look beyond the considerable number of yellow flags we noticed while exploring their products—particularly duplicate descriptions—you’re still faced with one important question:

Why order from a company that refuses to allow exchanges if you’re not satisfied?

The answer to that question is up to every consumer. However, considering that the prices listed on Focallure are within $1-$5 of the listed prices for brand name products available at your local Sephora, Ulta, or Target, we know where we’d feel more comfortable shopping.

Editor's Note: This Editorial Review was published on April 7, 2017 using publicly available information at the time of research located at www.shopfocallure.com. Information is subject to change on www.shopfocallure.com. Please visit main company website for latest details.

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394 Consumer Reviews for Focallure

Average Consumer Rating: 3.0
Rating Snapshot:
5 star: 132 4 star: 68 3 star: 19 2 star: 23 1 star:  152
Bottom Line: 53% would recommend it to a friend
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  • Editor’s Note: It is our understanding that this company has been asking its customers to leave feedback on HighYa. We assure you that each of these reviews has still been subjected to the same verification & vetting process that all submitted reviews go through. Learn More Here
  • Awful customer service

    • Houston, TX,
    • Jul 21, 2018
    • Verified Reviewer

    I ordered an eyebrow pencil at the beginning of May. We are now in the second week of July, and I still do not have my product. They told me my item was out of stock but failed to contact me and tell me. I tried canceling my order four times and they keep telling me it’s on the way. I will NEVER order from them nor will I recommend them to anyone. My entire experience has been awful. Terrible customer service. I even filed a complaint with PayPal to try and get my money back and then all of a sudden it was shipped at the beginning of July, but I still do not have my product.

    Bottom Line: No, I would not recommend this to a friend

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  • Absolute sham

    • California,
    • Jul 20, 2018
    • Verified Reviewer

    After waiting for two months and paying a really high price I got a brow pen that is totally dry and useless. This is shameful. Sham galore. Don’t waste your money.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Avoid like the plague!

    • London, England,
    • Jul 15, 2018
    • Verified Reviewer

    I ordered the microblade tattoo eyebrow pen. It eventually arrived after two months and three chasing emails asking where it was. When it did arrive, the pen was bone dry so is less than useless and they are refusing to give me a refund. Do NOT shop with them.

    Bottom Line: No, I would not recommend this to a friend

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  • Scam alert!

    • Singapore,
    • Jul 12, 2018
    • Verified Reviewer

    I bought the brow product that was heavily advertised. It has been two months, and I have not received the order. At first, my order was still traceable but with no change in the product shipping status which was "in process." I kept getting the same reply from their customer service "we are experiencing high demand and hope to ship your product ASAP," but even after I demanded a refund, the reply was the same. They didn’t even acknowledge my request for a cancellation and refund. After a while, my order number could not even be found! Outrageous!

    Shut down Focallure! It’s a scam!

    Bottom Line: No, I would not recommend this to a friend

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    • Jul 18, 2018

      Tina P,

      Dear Mei,

      I am from customer happiness team. I see you have left a negative review about Focallure. Our company value is to put customer satisfaction as a top priority and we are committed to our customers. I would be thankful if you can please share your order number so I can look into the matter. Thanks.

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  • Poor customer service

    • Texas,
    • Jul 11, 2018
    • Verified Reviewer

    I ordered a Patented Microblading Tattoo Eyebrow Ink Pen on May 19th. As of July 6, 2018, I still had not received it. I sent emails requesting a refund and was told that the order had already been fulfilled, which was a complete lie, as they could not give me a tracking number.

    Don't waste your money.

    Bottom Line: No, I would not recommend this to a friend

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    • Jul 18, 2018

      Tina P,

      Dear Gina,

      Your order has been delivered, but we know its done with delay. We're extremely sorry that you had to face such difficulties. We may not be able to change the past but if you give us a chance, we will completely make it up to you. Our Customer Happiness Officer will contact you to know more about the issue you faced, and I can assure you that we will do our best to solve each and every issue.

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  • Don't buy from them!

    • Australia,
    • Jul 10, 2018
    • Verified Reviewer

    I ordered the black pen and paid straight away.

    I've never received any tracking number, nowhere to be seen! No update on my order!

    40 days later I emailed them to check for a tracking number as I have not received my item. I received a reply asking to be patient as no stock at the moment.

    I've asked for a refund by PayPal and got my money back.

    The thing is, I wanted this item and purchased more of cosmetics too, but with this poor service, I will NEVER trust this business again!

    Bottom Line: No, I would not recommend this to a friend

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    • Jul 18, 2018

      Tina P,

      Hi Carinna,

      We're extremely sorry that you had to face such difficulties. We may not be able to change the past but if you give us a chance, we will completely make it up to you. Our Customer Happiness Officer will contact you to know more about the issue you faced, and I can assure you that we will do our best to solve each and every issue.

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  • 1 out 1 people found this review helpful

    Stole my money

    • Dallas, TX,
    • Jul 9, 2018
    • Verified Reviewer

    The product was never delivered; they took my money and never sent the item. Increasing the price, and refused to refund. SCAM. Someone needs to put them out of business. Plus they keep advertising when they told me they were backed up with orders. I even see the same item with a different name in advertisements.

    Bottom Line: No, I would not recommend this to a friend

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  • 2 out 2 people found this review helpful

    Eyebrow pencil

    • Newport Beach, CA,
    • Jul 8, 2018
    • Verified Reviewer

    I placed an order on May 24th. Today is July 3rd...and NOTHING! I've received an email saying it's processing. I've requested my money back. I'm sure they'll take forever to process that too!

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Terrible company

    • Bellingham, WA,
    • Jul 6, 2018
    • Verified Reviewer

    Like many others here, I ordered a product I never received and my bank account was debited. I have contacted the company repeatedly and get the runaround. I have filed a complaint with the BBB. Believe all the bad things you read. This company is terrible!

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Frustrating

    • Redwood City, CA,
    • Jul 5, 2018
    • Verified Reviewer

    I ordered a brow product in May and still have not received it. I contacted them through email and keep getting the same response that the demand was high and there is a delay, but it would be sent out any day. Still, I have not received the product. This company is a scam, in my opinion. Good thing I paid through PayPal and I’m going to put in a claim to get my money back. Do not order anything from them.

    Bottom Line: No, I would not recommend this to a friend

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  • This does not deserve any rating at all!

    • Virginia,
    • Jul 5, 2018
    • Verified Reviewer

    I have not received the order I placed on May 30th. I was sent an email to ask about my order, and the response I received was “Please do not worry, we have the inventory in hand, and it is being ready for shipping on this moments. Your order status is Submitted for Fulfillment and our warehouse team working around the clock to make sure it will dispatch soon as possible.”

    It has been three weeks since and I have not yet received my order. This is a scam!

    I cannot even give it a rating of one star if only this site will let me, so I am forced to give a scam business a one star!

    Bottom Line: No, I would not recommend this to a friend

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