About Focallure

By Autumn Yates
HighYa Staff Published on: Apr 7, 2017

Focallure is a a one-stop online shop for all of your beauty needs, offering premium products, including makeup, skin care, teeth whitening, and even a strapless push-up bra, all at not-so-premium prices.

Beyond quality and affordability, Focallure states that they stand out from other online cosmetics retailers by offering the following:

  • Cosmetics inspired by French trends. Focallure states that their makeup and skin care lines closely follow those you can find in France.
  • Selling only cruelty-free products. Focallure promises that their cosmetics haven’t been tested on animals.
  • Exceptional customer service. Focallure states that customer satisfaction is of the utmost importance and that their representatives are available 24/7 to answer questions or offer assistance.
  • Made and sold in the USA. Focallure states that their products are manufactured and shipped from the U.S., listing a company address in Las Vegas, Nevada.
  • Free shipping on all orders over $25. Focallure ships worldwide, and offers free shipping on any order over $25 both in the U.S. and internationally.

So, what kind of products does Focallure sell? The website lists four major categories of products: makeup, cleansing, teeth, and Lifting Bra-Lifty. Here’s an overview of each.

Focallure Cosmetics for Face, Lips, and Eyes

Makeup appears to be the website’s largest category consisting of exclusively Focallure-brand products. Within Focallure’s cosmetics menu, you can find subcategories listing makeup for the face, lips, eyes, and accessories.

1. Focallure Face Collection

Focallure sells three products in their face collection, each of which is available in three shades. They are a foundation stick, concealer, and face setting powder.

  • Focallure Foundation Setting Powder ($15): Claims to be free of parabens, sulfates, and phthalates. Available in three shades.
  • Focallure Face Contour Highlighter ($18): Claims to be non-greasy and non-creasing, as well as paraben and fragrance-free.
  • Focallure Complete Coverage Concealer ($13): Full-coverage formula that claims to be enriched with Matrixyl 3000, a compound that includes peptides to support the skin’s youthful appearance and elasticity.

2. Focallure Lipstick Collections

Focallure states that their lip colors are naturally waterproof and easy to use. There are two available formulas:

  • Focallure Matte Lipstick ($13): Chubby-pencil style lipstick that claims to be free of parabens, sulfates, and phthalates. Available in 12 shades.
  • Focallure Matte Liquid Lipstick ($14): A liquid-to-matte formula that promises intense color and all-day wear. Also free of parabens, sulfates, and phthalates. Available in 12 shades.

3. Focallure Eyes Collection

Focallure offers a wider range of eye makeup, including several shades of shadow palettes, eyeliners, brow filler, and false lashes:

  • Focallure Ultimate Eyeshadow Palette ($18): Available in four tones, each palette contains 10 eyeshadows that range from matte, to shimmer, and sparkle.
  • Focallure Waterproof Eyeliner Pencil ($17): Promises to be 100% waterproof and smudge-proof, while sweat and tear-resistant.
  • Focallure Double-Take Brow Pencil ($16): Retractable brow pencil is available in three shades. Claims to be free of parabens, sulfates, and phthalates.
  • Focallure Long-Wear Gel Liner ($9): Long-wearing, gel-based liner is available in five unnamed shades. Some guesswork required to figure out which color you’re ordering.

4. Focallure Accessories

Focallure’s website lists a variety of cleansing and anti-aging products that appear to not be associated with the brand. These include a 5-in-1 Facial Cleansing Brush ($20.95), a Chinese-brand charcoal whitening toothpaste ($14.95), a blackhead and pimple remover ($5.99), along with many other products that all fall under the category of “beauty.”

What We Spotted When Shopping Focallure

At HighYa, we’ve reviewed the websites of hundreds of cosmetics products and brands, as well as an extensive collection articles that inform on related topics, like evaluating the difference between designer and knock-off cosmetics.

We also write about how to help you recognize potential sources for trouble when ordering online. In fact, it was just recently that we published How to Tell If an Online Store Is Legit: 11 Steps to Check Any Website—which is why several aspects of shopping Focallure stood out as possible yellow flags.

As we started our standard process of reviewing each cosmetics category, we couldn’t help but notice a that the written content describing categories had a higher than average frequency of grammatical errors.

For example, the description on the Focallure Face Collection page states:

Our mineral face collection contains natural ingredient makeup easy-to-use and defines, illuminate or enhance your requested features. Our collection has Foundation in 3 colors vary by your skin color, Highlighter and the famous Complete-Coverage® Concealer that also available in the variety of colors.“

Poor grammar alone isn’t a major red flag indicating a poor quality product. Though it’s worth noting as possibly raising questions as to whether or not Focallure was truly made and sold in the U.S. as they claim.

Moving on, as we read through Focallure’s individual product descriptions, we noticed that they sounded surprisingly similar to some of our favorite brands.

For example, here’s the description of Focallure Foundation Setting Powder from their website:

“With just five pure ingredients, Focallure Face Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

From Ulta, here’s the description of bareMinerals Matte Mineral Foundation:

“With just five pure ingredients, bareMinerals SPF 15 Foundation delivers flawless coverage and the creamy minerals are clinically proven to improve the appearance of skin over time. It looks like a powder, feels like a cream, and buffs on like silk, giving skin a natural luminosity while feeling as if you are not wearing any makeup at all.”

Because the bareMinerals brand has been around for over 35 years, we’re pretty confident that they came up with this description first.

Evidence of Focallure appearing to copy cosmetics descriptions from better-known brands can be seen again and again through their website.

For example, Focallure Ultimate Eyeshadow Palettes 1-4 all use the following description:

Loaded with 10 bronze-hued shadows in an insane range of finishes only Focallure could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.

This is a near verbatim use of the description for Urban Decay’s popular Naked Palette, as seen at Sephora:

Loaded with 12 bronze-hued shadows in an insane range of finishes only Urban Decay could dream up—including matte, satin, shimmer and sparkle, Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.”

To be clear, modeling your makeup after a better-known brand is the cornerstone of knockoff cosmetics. The appearance of lifting another company’s descriptions doesn’t necessarily mean that Focallure is selling poor quality products.

But it does bring their ethics into question—if Focallure did, indeed, copy the description of more popular makeup brands, can consumers trust their other promises that might be more important, such as a commitment to cruelty-free cosmetics, including sun protection, or being free of talc?

Again, just because a company appears to have copied descriptions doesn’t mean that you’ll receive a poor-quality product. But, it does bring into question the ingredients and methods used to create the product you’ll receive.

We Tried to Contact Focallure Customer Service

To give Focallure a fair chance at responding, we attempted to reach out to their customer service representatives.

Our first attempt was through their Contact page, where we found that there was only a form to request contact—and no phone number listed.

This is another potential yellow flag that we mention in our list of tips when trying to determine if a company is legit. In our experience, legitimate online retailers should list where their business is located, as well as a phone number an email to reach them.

In a final attempt to contact Focallure, we reached out to customer service through their Facebook page.

Per our interaction with the company, the representative who responded stated that no phone number was available. When pressed for any information that could confirm that they were based in the United States, the representative stopped responding. Follow-up questions regarding the product descriptions that appear to be copied were left unanswered.

Focallure Return and Refund Policy—Final or Not?

Prices for Focallure products vary with your purchase. But what if you’re unsatisfied?

To wrap up our research on Focallure, we headed to their Refund Policy page where things take a final confusing turn. At the top of the page, shoppers are told:

“All products are sold ‘as is.’ You assume the responsibility for your purchase, and no refunds will be issued. All sales are final.”

Next, customers are instructed to contact customer service if your product arrives damaged. Following is a list of products for which partial refunds are applicable, including books and CDs—of which we didn’t see any for sale on the website.

This is followed by additional info on potential refunds, and the statement that they only replace items if they are defective or damaged. If shoppers need to exchange it for the same item, to send an email at support@bestmakeupsponge.com.

Should You Order From Focallure?

Focallure certainly lists some attractive cosmetics products on their website. However, even if you look beyond the considerable number of yellow flags we noticed while exploring their products—particularly duplicate descriptions—you’re still faced with one important question:

Why order from a company that refuses to allow exchanges if you’re not satisfied?

The answer to that question is up to every consumer. However, considering that the prices listed on Focallure are within $1-$5 of the listed prices for brand name products available at your local Sephora, Ulta, or Target, we know where we’d feel more comfortable shopping.

Editor's Note: This Editorial Review was published on April 7, 2017 using publicly available information at the time of research located at www.shopfocallure.com. Information is subject to change on www.shopfocallure.com. Please visit main company website for latest details.

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352 Consumer Reviews for Focallure

Average Consumer Rating: 3.2
Rating Snapshot:
5 star: 131 4 star: 67 3 star: 19 2 star: 23 1 star:  112
Bottom Line: 59% would recommend it to a friend
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  • Editor’s Note: It is our understanding that this company has been asking its customers to leave feedback on HighYa. We assure you that each of these reviews has still been subjected to the same verification & vetting process that all submitted reviews go through.
  • Focallure order and experience

    • San Antonio, TX,
    • May 27, 2018
    • Verified Reviewer

    After seeing a Facebook ad for Focallure metallic waterproof lip gloss, I decided to place an order and try it out. I mean, women are always looking for a good long lasting lip product, right?

    I journeyed to their website and found the lip gloss along with various other items available for purchase through Focallure. I ordered 5 tubes if the metallic waterproof lip gloss and a Lifty strapless bra. The pricing was reasonable for all items. The ordering process was simple and the website was user-friendly. I received text updates of the status of my order as well as via email.

    My order arrived timely, as expected. I am somewhat satisfied with the lip glosses. The colors are more similar than what I believed I was ordering according to the pictures. Also, the lip gloss does partially come off, leaving a thick lip line of the gloss on. I have not yet tried the bra.

    I would recommend others try out the company and their products. My lips do not hold lip color well, of various textures, meaning lipsticks, glosses, liners, etc. This product may work perfectly for someone else.

    Bottom Line: Yes, I would recommend this to a friend

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  • 2 out 2 people found this review helpful

    Rip off! Items never shipped.

    • St. Augustine, FL,
    • May 27, 2018
    • Verified Reviewer

    I ordered a product almost a month ago and even paid for faster shipping. The shipping listed as ship 2-7 days, after several weeks not receiving, I contacted the company and was told it was being processed still. Asked to cancel the order since it had not shipped and was told I could not since it was being processed. It would be sent in 3-7 days (policy is to pay for return shipping, meaning I’d pay for shipping twice).

    It is now 8 days later, and it still shows processing. I contacted customer service again about this and was told to contact the same people as the first time when I was told no! I explained that I wanted to know other options and was told they did not have the ability to return or refund! I wanted the product, now I just want ALL my money back!

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Waste of time and money! Stay away!

    • Denver, CO,
    • May 25, 2018
    • Verified Reviewer

    This company is total garbage! I was initially interested in their products because they are cruelty-free and reasonably priced. The website also claims to have excellent customer service and guaranteed satisfaction. All LIES!

    I ordered a matte lipstick and foundation. Both colors looked completely different than how they’re shown online. I contacted customer service (by email because they don’t have a phone number) and received a scripted email back stating that because the makeup has to stay at a specific temperature for hygiene concerns, it cannot be returned. I didn’t ask for a return I asked for an exchange. After selecting the option that the email was sent as a bad response, I received an offer for 15% off my next order. So much for complete customer satisfaction!

    Why would I want to spend more money on a site that sells awful products and refuses to correct a situation the way they promised for an unhappy customer? Stay away!

    Bottom Line: No, I would not recommend this to a friend

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  • Great concept but needs work

    • Eustis, FL,
    • May 25, 2018
    • Verified Reviewer

    I bought the chestnut color hoping it would work for me as a blonde, but it was way too dark. If I held the pen a certain way I would get less liquid and therefore a lighter overall brow, but it was still too dark for me. I love the concept, but I just think there needs to be a wider range of colors!

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Tattoo brow

    • Shawsville, VA,
    • May 23, 2018
    • Verified Reviewer

    I bought the tattoo brow and I love this product. It not only looks great, it is also smudge proof. You can draw your brows to look natural as well. I like the fact it stays on for several hours or until you take it off yourself. I will purchase this product again.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Lasts!

    • Warren, NJ,
    • May 23, 2018
    • Verified Reviewer

    I have only used this once, but I’m amazed at how vibrant the color was and how long it lasted. It really didn’t come off on what I was eating or drinking. It didn’t even fade from the center of my mouth like most lipsticks can after three hours. There were only two slight downsides.

    1. It almost always felt a little tacky and dry on my lips.

    2. You have to wash it off, you can’t wipe it (which I guess is a good thing as well!).

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    I have eyebrows!

    • El Paso, TX,
    • May 23, 2018
    • Verified Reviewer

    I’ve been eyebrow-less for the better part of two decades (curse you 1990’s! *shaking fist*). This magic little pen gives me coverage where little hairs just refuse to grow back! I was going to give in to microblading, but I’m so happy with this, I think I’ll have to cancel my appointment and spare myself the pain! I love this eyebrow pencil/marker thing!

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Review

    • Michigan,
    • May 23, 2018
    • Verified Reviewer

    Very good and promising. I highly recommend it to anyone.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Lovely

    I bought the long wear matte lipstick and the colors are beautiful, they look exactly like the pictures on the models. You can definitely wear them for a long time. Once you eat they sort of wear off in the center of your lips but for the price, they are well worth it! I wanted an alternative to LipSense because they dry out my lips when I wear them matte and they can real a real pain to apply. Also, matte is my FAVORITE!

    This is for sure an excellent alternative, and it doesn't break your bank. Highly recommend them! They are freaking lovely.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Waterproof lip gloss

    • May 22, 2018
    • Verified Reviewer

    I received the four waterproof lip gloss today. I wore one of the pinks, it was thick and kept my lips moist.

    However, it wasn’t waterproof; I had to reapply it three times. I do love the colors enough that I can overlook having to reapply them.

    I am planning on buying the waterproof lipstick next.

    If you sell the concealer and foundation, I will try them as well, especially if they are waterproof.

    I believe for the price, they are well worth it.

    Bottom Line: Yes, I would recommend this to a friend

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  • 0 out 1 people found this review helpful

    Sold on Wish - red flag

    • Washington,
    • May 22, 2018
    • Verified Reviewer

    I ordered a couple of lipsticks from the Wish app before I was aware of the dangers of "fakeup" online. One was a liquid lipstick from Focallure. It was definitely sent from China (you can tell from return address and postmarks). The other lipstick from the same seller turned out to be a "Kylie" liquid lip for $1. After learning about fake cosmetics and how they are created by cartels in unregulated factories, and have been found to contain human and rat feces and urine amongst other unpleasentness, I threw both lipsticks in the trash after only hand swatching them. People have suffered with eyes swelling shut and throats swelling closed from these cosmetics made purely for profit with no concern for the customer. The seller refunded me presumably to shut me up and because they knew I was right. Focallure is definitely not made and sold from the USA, and I wouldn't trust the ingredients at all. Please be safe!

    Bottom Line: No, I would not recommend this to a friend

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