What is PrettyLitter?

Published on: Jan 13, 2017

PrettyLitter cat litter takes the guesswork out of making the best life for your cat by alerting owners to any possible health concerns with litter that changes color after use—helping you to detect feline issues before your vet does.

Why would cat owners need color-coded kitty litter to alert them of potential illness?

Felines are great at hiding signs of not feeling well because animals who get sick in the wild get eaten. This means that cats rarely show any indication of illness until it’s progressed to a point that they can no longer hide what’s wrong.

Plus, not only will cats often disguise any symptoms, but a kitty who’s feeling under the weather will likely curl up in an out of sight area for several days, making signs of sickness more difficult owners to spot.

PrettyLitter CEO and co-founder Daniel Rotman invented the illness-detecting litter after the loss of his own beloved cat, Gingi from an illness that might have been treatable with earlier detection.

The complete PrettyLitter team also includes Product Advisor Carly Martinetti, who had previously created the popular animal blog Featured Creature, and Veterinarian in Chief Dr. Geoff DeWire, a graduate of U.C. Davis School of Veterinary Medicine (which is the top rated veterinary school in the country).

In short, the folks behind PrettyLitter appear to really know—and care—about animal health.

PrettyLitter 101: The Basics

PrettyLitter looks similar to the white, crystal-based litters that many cat owners are already familiar with. It’s made of silica gel, which means that it’s quite light when compared to clay litters. (A month’s supply only weighs four pounds!)

Silica gel, which you’re most familiar with seeing in those little packets that are tucked into shoe boxes to keep moisture out, is used because if offers superior odor protection. The water in your cat’s urine evaporates, while all that’s left is absorbed into the silica crystals—odor and all.

Note that silica gel litter is feline safe—meaning that if your cat were to ingest a crystal when grooming after using their box, it would simply pass through their system naturally.

Another perk to silica gel? Unlike clay litters, the substance is totally dust-free, which is great for those with allergies—plus, it’s healthier for cats, too. (It’s also eco-friendly.)

PrettyLitter is manufactured in China. Some consumers consider this to be an automatic strike due to economic or quality concerns. However, there are no US-based crystal cat litter manufacturers—and PrettyLitter states that, because they have the utmost concern for your pet’s safety and health, they perform extensive quality checks to ensure that their standards are met.

How Does PrettyLitter Work?

PrettyLitter is poured into your cat’s litter box like normal—ensure that the litter is at least two inches deep throughout the entire box.

Litter should be cleaned daily, with solid waste being removed with a scooper. As you’re cleaning the litter box, you’ll notice colored patches indicating where your cat has urinated. Here’s how to decode the colors of PrettyLitter:

  • Dark yellow/ olive green: Normal urine
  • Blue: High alkalinity which may indicate either FLUTD, Struvite Crystal formations or kidney issues.
  • Green: Abnormal acidity which may indicate either FLUTD, calcium oxalate crystals, urinary blockage in males or kidney issues.
  • Orange: Presence of bilirubin.
  • Red: Presence of blood, which may indicate Feline Lower Urinary Tract Disorder (FLUTD), Crystals (Crystalluria) or Interstitial Cystitis. In rare cases, it can also mean bladder cancer, an internal injury, poison ingestion, and/or if it's a female cat over four months old who hasn't been spayed, she may be in heat.

Note that sometimes temporary color changes can occur as a result of a new diet, changes in environment or temporary stresses that may cause a cat's pH levels to elevate or drop.

So, if you notice a color other than dark yellow or olive green, PrettyLitter instructs that you should closely monitor your cat’s behavior and urine for the next 24-48 hours. If the color change continues, you should consult your veterinarian.

If you have a multi-cat household and notice a change in color, PrettyLitter suggests isolating your cats into different rooms with their own litter box for a time until each urinates and you can determine which animal is possibly ill.

As explained in the Nat Geo Wild video above, PrettyLitter isn’t intended to be a diagnostic in and of itself. Instead, changes in color can offer early detection for health issues such as urinary tract infections, pancreatitis, liver failure, and diabetes. And, early detection can help you save on your vet bill—or possibly save your kitty’s life.

PrettyLitter does not clump to contain liquid waste like clay litters. Instead, you’ll need to thoroughly mix the litter every day to avoid your cat saturating the same area several days in a row—this keeps PrettyLitter’s health indicators and odor absorption operating at full capacity.

After using PrettyLitter for one month, it’s time to dump the whole bin into the trash and pour in a new bag. (Be sure to clean any residue that might be stuck to the bottom.)

How Much Does PrettyLitter Cost?

One four-pound bag of PrettyLitter is needed per cat, per month. To order PrettyLitter, first you select how many cats you have:

  • One cat: $21
  • Two cats: $39
  • Three cats: $68 (For four bags—includes a fourth bag for free.)

PrettyLitter is ordered online and ships for free. Your order of PrettyLitter is delivered straight to your door.

All PrettyLitter purchases are backed by a 30-day satisfaction guarantee. If you’re not happy with your order for any reason, let PrettyLitter know and they’ll refund your order immediately.

Note that purchasing PrettyLitter automatically signs you up for their litter club. This includes monthly auto-shipments of your litter—and monthly auto charges. We’re normally very cautious of auto-ship programs, as they can be difficult to cancel and are occasionally indicative of a questionable business.

However, PrettyLitter is very upfront about their auto-ship program and states that the litter club is intended for convenience. After all, who wants to think about litter each month?

PrettyLitter also states throughout their website that, if you’d like to opt-out of auto-renewals, you can do so anytime through the website or by calling (800) 838-3381. To test out how easy it is to cancel, we gave PrettyLitter a call and were connected to a service representative within one minute and once selection on the call menu.

What Customers Are Saying About PrettyLitter

Scrolling though PrettyLitter’s Facebook comments can give you a major case of the feels, as you read customer comments like the following:

“Pretty Litter is has helped my Oliver yet again. Without this litter I would never have known his UTI is back. Anyone who cares for a cat should have this litter.” Carrie Zrelak on December 17, 2016.

“I want to thank you for this fabulous product! Not only is it truly dustless and odorless, but it helped me detect one of my cats had a UTI long before he would have shown any symptoms. I've told everyone I know about this litter. It's a great invention for cat lovers!” Dee Dee Emry on December 17, 2016.

We went back several weeks and were unable to locate a single customer complaint regarding PrettyLitter’s performance or customer service.

Additionally, several customers wrote to say that they had been previously skeptical, but were very pleased with the product’s lack of dust or odor, as well as its ability to help them track their pet’s health. Multiple other customer comments remark that PrettyLitter allowed them to identify illness early, particularly UT infections.

Finally, the company’s dedication to customer service is immediately visible in their responses to each and every comment and question.

What’s the Bottom Line On PrettyLitter?

It’s rare that we get to write a product review that’s so overwhelmingly positive, but there simply aren’t any criticisms we can find regarding PrettyLitter’s product. Their customer service is responsive, the product itself is helpful, easy to use, and delivers on all of its claims.

PrettyLitter is slightly more expensive than other cat litter brands—although, how much more depends on which alternate product you choose to compare it to.

For example, a month’s supply of Arm & Hammer clumping litter is $12.59, which is half the price of PrettyLitter. Pro-Sense Crystal Silica Litter (which uses the same material, but doesn’t feature color changing illness detection), can be purchased for $9.

However, World’s Best Litter is $23.99 for a month supply—and only boasts of superior odor control. So, again, it’s not the cheapest product on the market, but PrettyLitter does provide a value in line with its cost.

Though, any pet owner who has had to pay to treat a UT infection that’s been allowed to develop to later states, possibly resulting in the need for a transfusion and more drastic treatment, understands the potential for PrettyLitter to help save on vet costs.

With the difference in price in mind, we think PrettyLitter is a worthy investment for cat owners, particularly for those who have an adult cat that’s nearing senior years or is prone to illness, such as UT infections or kidney problems.

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290 Consumer Reviews for PrettyLitter

Average Consumer Rating: 4.5
Rating Snapshot:
5 star: 236 4 star: 13 3 star: 3 2 star: 14 1 star:  24
Bottom Line: 86% would recommend it to a friend
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  • Editor’s Note: It is our understanding that this company has been asking its customers to leave feedback on HighYa. We assure you that each of these reviews has still been subjected to the same verification & vetting process that all submitted reviews go through. Learn More Here
  • Best kitty litter ever

    • Escondido, CA,
    • Jan 22, 2019
    • Verified Reviewer

    We have found this to be the best kitty litter we've ever come across. There's no waste, you don't throw away big clumps of litter, the urine evaporates in the poop and doesn't clean onto it very much. So what you put in at the beginning of the month is about what you have left at the end of the month. With our kitty, we have found that it lasts more than a month before it needs to be changed, but we change it as often as a new delivery comes. It's great for monitoring your kitties health and it doesn't weigh a ton like most clay or scoopable litters. It's definitely worth the money that you'll spend on it!

    I've recommended it to friends, and they purchased it and are so pleased with it and thankful that I turned them on to this product!

    Bottom Line: Yes, I would recommend this to a friend

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  • Smells AWFUL

    • Albertson, NY,
    • Jan 22, 2019
    • Verified Reviewer

    Do not waste your time. When you mix the litter as directed, it smells so incredibly bad. The smell lingered in my house for days. I literally wanted to vomit. The odor is overwhelmingly horrific. Although prior to mixing the urine around, the litter didn’t smell at all.

    Bottom Line: No, I would not recommend this to a friend

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    • Jan 22, 2019

      Marissa S., Supervisor of Customer Experience

      Thanks for sharing your experience Lorin. We'd love the opportunity to make PrettyLitter work for you. It sounds like the reason your litter box started to smell was that you didn't get enough depth in your litter box. Everyone uses litter boxes of all shapes and sizes and this can effect the duration and odor control of PrettyLitter. Please email us at meow@prettylitter.com (attn: Marissa), and I'll be happy to help you find the perfect amount of litter for you and your little one. Looking forward to talking with you!

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  • Helped us tell our vet what was going on!

    • Ohio,
    • Jan 19, 2019
    • Verified Reviewer

    Our cat Lola (2 years old) had been occasionally having green or blue litter after she used her box. But our vet said it was probably just occasional pH changes. Then one day we found her just sitting in her box, and what little urine was left was dark orange litter! We took her in to see our vet and they were not able to express a specimen. But with our relaying the PrettyLitter results, and her behavior, they felt comfortable enough to send us home with antibiotics. A specimen collected a few days later showed struvite and calcium crystals and blood. She is now on a prescription food and the most recent urine was soooo much better!

    Bottom Line: Yes, I would recommend this to a friend

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  • Love this litter!

    • Indianapolis, IN,
    • Jan 16, 2019
    • Verified Reviewer

    I bought this litter hoping it would be easier to maintain and dust and odor free! I also like that it could turn the urine colors to indicate possible illness. Cats are good at hiding when they don’t feel good

    I was pleasantly surprised! Better than expected! I love the light color; it is easy to maintain. No scooping clumps of just poop, just mix the litter daily. The smell is gone! It will not smell! Your cat, family, and friends will appreciate it. My husband always comments on how great the box is because there is no smell!

    My cat loves it, and again, easy to clean!

    I love it and I love that changing it all out monthly is a good idea that I didn't do with clumping litter.

    Having it on autoship means I don’t have to worry about when it comes! It’s on time for a 30-day change up!

    Bottom Line: Yes, I would recommend this to a friend

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  • Highly recommend

    • Jan 15, 2019
    • Verified Reviewer

    I was skeptical at first. But this cat litter immediately solved the smelly box. I no longer smell anything and it's very easy to maintain. If you're looking for something great and easy and delivered to your door, buy this product, you will not be disappointed.

    Bottom Line: Yes, I would recommend this to a friend

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  • Outstanding odor control

    • Bonney Lake, WA,
    • Jan 14, 2019
    • Verified Reviewer

    I started using PrettyLitter in March of 2018 from an ad I saw online. My cat took to it right away. My cat is a 16 lb Maine Coon and always got litter everywhere with the clay litter do to her big paws and fur. With PrettyLitter I don't have that issue.

    I recently relocated from Arizona to Washington State in my little Fiat 500 car packed with everything I own and my cat and her litter box on the passenger floorboard. I was amazed that with a two-week-old bag of PrettyLitter in a tight space, I didn't smell a thing on the whole 25-hour drive.

    Bottom Line: Yes, I would recommend this to a friend

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  • Best litter ever!

    • Colorado,
    • Jan 11, 2019
    • Verified Reviewer

    I have been using PrettyLitter for a couple of years now and I wouldn't use anything else. I have four cats, and only one large litter box. PrettyLitter absorbs odor well, is lightweight, easy to use, and with four cats, one 6 lbs bag lasts a week (with proper cleaning).

    I have tried other brands and they just don't live up to PrettyLitter's performance, worry-free delivery, and customer service.

    The folks at PrettyLitter are obviously pet parents and are very understanding, responsive, and helpful when needed.

    If you're on the fence, PrettyLitter is worth it!

    Bottom Line: Yes, I would recommend this to a friend

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  • Fast UTI detection

    • Dubuque, IA,
    • Jan 3, 2019
    • Verified Reviewer

    Using PrettyLitter helped me find a UTI my cat had in one day. Caught early and taken care of. Thank you for the litter, super convenient and easy. I would certainly recommend to anyone.

    Bottom Line: Yes, I would recommend this to a friend

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  • 0 out 1 people found this review helpful

    Loves

    • Iowa,
    • Dec 28, 2018
    • Verified Reviewer

    I received my first order of PrettyPlease yesterday and my cat loves it. I can give him a little bit of that and he thinks he's getting a treat. Then I mix them in with this other kitty food and he digs for the new stuff, so thank you very much for creating this delicious food for my fur baby!

    Bottom Line: Yes, I would recommend this to a friend

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  • Why I love PrettyLitter!

    • Munster, IN,
    • Dec 22, 2018
    • Verified Reviewer

    I rescued a beautiful feline several months after having had to put my last corgi down. I never thought I would love cats, but she came into my life unexpectedly and I want all the best for Baby. I believe I saw the creator of PrettyLitter on a commercial, not sure which channel, but it may have been the Blaze. After hearing his testimony for the creation of PrettyLitter, I thought I would give it a try just based on the health benefits.

    I was hooked after the first use! So easy to clean every day, not clumpy nor messy and no odor! Eventually, another feline came into my life and so our use of PrettyLitter has increased, and I can't imagine using anything else but PrettyLitter. I also look forward to trying the cat food that PrettyLitter has developed sometime soon!

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Will never use any other litter again

    • Ellenton, FL,
    • Dec 9, 2018
    • Verified Reviewer

    We are on our fourth bag! We love it because it doesn't track or stick to the cat. No odor, even on day 31! And scooping each day is easy with no sticking to the litter pan. And I love knowing my cat's bladder is healthy!

    Bottom Line: Yes, I would recommend this to a friend

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