I am a lifetime dieter and have tried many diets. Noom is the first program that supports building new habits for a lifetime (not doing something extreme, or eating someone else's "food" so that you can't exist in the real world).
I am not a person who likes in-your-face coaches. I am not a person who necessarily excels at group participation either. I was highly skeptical, but did the two weeks anyway. That was all it took. I'm learning more about the psychology of my overeating and my weight than I would have imagined. I am able to apply everything they are doing. I'm six weeks in, and I am still connected with my coach the way that I WANT to be connected. And there is no pressure from the group on how much you share. The weight graphing, and the food logging (AND the coach) keep me appropriately accountable and are excellent because I am a visual learner.
Someone mentioned the articles are childish and overrun with hashtags. I am older and I appreciate that they are light reading, backed by facts and the hashtags (definitely not from my generation), make it fun and a little silly, which makes what you're reading stick with you better, by the way.
I've received everything Noom said it would deliver so far, including the weight loss, but even beyond the pounds, I feel healthier, and more in control of my choices and lifestyle. There's something somewhere for everyone, Noom is the right thing for me.
Bottom Line: Yes, I would recommend this to a friend