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545 Customer Reviews

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Flaviar offers a quarterly subscription program for rare and premium liquors from around the world and lets you sample a variety of flavors without committing to a full bottle. Overwhelmingly positive customer reviews indicate this subscription company really delivers.


  • Extensive selection
  • Occasionally offers better pricing for bottles than other suppliers
  • Excellent customer reviews
  • An easy subscription cancellation process


  • Relatively expensive for the amount of alcohol you receive
  • Some subscribers had shipping problems
  • Not available in many US states
  • You don’t have the option for complete customization with tasting boxes

Flaviar Review

By Lydia Noyes

Updated on: Jun 18, 2020

Flaviar is a premium tasting club for spirit enthusiasts. This service makes it possible to receive rare bourbons, gins, whiskeys, and more right at home for an educational, entertaining drinking experience.

You can sign up for quarterly deliveries of samples of specialty liquors or purchase your favorite types by the bottle. The brand also offers a range of accessories and merchandise related to craft alcohol to help you better embrace your hobby.

Does the company succeed in giving you access to premium liquors at acceptable pricing? Our analysis will help you decide if Flaviar’s club is worth joining.

How Does the Club Work?

Flaviar claims to curate a selection of more than 20,000 spirits, including whiskey, bourbon, brandy, gin, rum, absinthe, cognac, and more from across the planet.

The company’s goal is to make premium alcohol accessible to more people, no matter what’s in stock at your local liquor store.

All Flaviar liquors are guaranteed to be authentic, and the company strives to package every sample in ways that ensure the drinks will be the same quality and taste as full-size bottles.


Besides receiving new liquors quarterly with your subscription, you will also gain entry to the greater Flaviar community. This includes invites to members-only events and access to community features like a Digital Home Bar, online Tasting Log, Flavor Match recommendations, and thousands of bottle reviews from other members.

Members also gain access to exclusive bottlings, free shipping, and a complimentary quarterly Spirits Delivery, which includes a Tasting Box and a full-sized (750ml) bottle of your choosing.

To sign up for a subscription, you’ll first specify whether you’re interested in monthly or quarterly deliveries. After sharing an email address, you’ll select which types of spirits you most enjoy from a list that includes bourbon, gin, rum, brandy, tequila, vodka, and whiskey (you can choose as many as desired).

Next, you’ll indicate which liquor brands you’ve tried before from a list of several dozen. From those selections, Flaviar will request you choose the one brand you wouldn’t want to survive without on a desert island.

From there, you will receive an orderly summary with pricing information. You can’t make your flavor selections until you process your first payment.

After this point, you can choose from any of the company’s available Tasting Boxes and full-size bottle options, both of which are updated quarterly. Within each box will be a selection of drinks along with flavor notes and tasting instructions.

You’ll also receive a collectible Flaviar concrete coaster.

Additional Buying Options

It’s also possible to purchase from Flaviar without signing up for a subscription. You can shop spirits by the bottle or purchase curated tasting boxes without a membership.

Each tasting box costs $41.99 and includes three 50ml samples of spirits based around a theme. Below are the three most popular boxes the company offers:

  • Flaviar Welcome Box: Includes Breckenridge Bourbon Whiskey (43%), Copper Fox Rye Whiskey (45%), and Wolfburn Northland (46%).

  • Whiskey Gangs of New York: Includes Iron Smoke Straight Bourbon Whiskey (40%), Widow Jane 10-Year-Old Straight Bourbon Whiskey (45.5%), and Coppersea Excelsior Straight Bourbon Whiskey (48%).

  • Spirit of the American Revolution: Includes Van Brunt Stillhouse Due North Rum (40%), Albany Distilling Co Quackenbush Amber Rum (40%), and Stolen Overproof Rum (61.5%)

The company also sells a variety of merchandise designed for the home mixologist, including a Flaviar Bar (starting at $389), flasks ($39.90), whiskey glasses, and coasters (starting at $37), and more.

Pricing, Shipping, and Return Policy

Flaviar currently offers both a quarterly and annual subscription program:

  • Quarterly: $95 per delivery
  • Annual: $300 total ($75 per delivery)

With both plans, you’ll receive three 50-ml samples and a full-size 750ml bottle of your choice every three months. This comes to about 900ml of liquor per order or about 1.2 750-ml bottles.

You’ll also receive free shipping on any other purchase you make through Flaviar during your subscription time. All subscription plans will automatically renew unless you cancel beforehand through your online account.

Though the company ships throughout the European Union, the following states are exempt from delivery: AA, AE, AK, AL, AP, AR, DE, GU, HI, IA, ID, IL, KY, MD, MI, MN, MS, MT, OH, OK, PA, PR, SD, TX, VA, VT, WV, and WY.

Flaviar won’t deliver to PO boxes. An adult over 21 must be present to sign for all deliveries. For this reason, you might want to direct your order to the workplace to guarantee you are around to sign for it.

Sales are final on alcohol purchases unless your samples were damaged during shipment or you receive the wrong ones.

You can cancel your membership account within three days of signing up for a full refund. Canceling after this time will prevent your membership from renewing, but you will still be charged for that quarter and receive your scheduled delivery.

Some items from the online store are considered nonrefundable, including personalized items, anything from the “Vault” store, all special collaborations, and unique pre-sale products.

Are Flaviar Prices a Good Deal?

To find out whether you’re getting a good deal with Flaviar, we compared the pricing for a variety of liquors to what you would pay at other notable retailers.

Flaviar ReserveBar Liquorama CW Spirits
Bacardi Gran Reserva Diez, 750ml $42.99 $50 $39.99 $39.99
Don Julio 1942 Anejo Tequila, 750ml $135.99 $154 $149.99 $139
Johnnie Walker The White Walker Edition, 750ml $24.99 $39 $34.99 $39.99
Wild Turkey 101, 750ml $24.99 $29 $24.99 $24.99
Hendrick’s Gin, 750ml $27.99 $41 $32.99 $44.99

ReserveBar tends to offer the highest prices. This company brands itself as a premium gift-giving site and lets you pay for custom engraving on many bottles so that you can leave a personal message.

However, ReserveBar tends to have the smallest selection of liquors available of these four companies, and the choice is slated more towards high-end offerings. There’s no option to sign up for a subscription or receive smaller samples.

The other two companies, Liquorama and CW Spirits, are more standard e-commerce stores. In some instances, their pricing beats out Flaviar. We found that both companies offer a wide variety of liquor options and offer the same selections as Flaviar in most cases.

This makes either supplier a viable alternative for anyone not interested in signing up for a subscription and who knows that they want to purchase full-sized bottles immediately.

If trying lots of new liquors appeals to you, then Flaviar offers a unique service not matched by other sellers. For many people, that will be worth potentially paying more per serving.

Analysis of Customer Reviews

More than 500 Flaviar customers have left reviews for Flaviar on our site, for a combined rating of 4.3-stars out of five. Over 80% of these customers say they would recommend the service to a friend.

Common Compliments:

  • Excellent customer support and guidance
  • Consistent quality service for long-term customers
  • Great way to get exposed to new styles of alcohol
  • Makes an excellent gift for alcohol lovers
  • Good deals with the customer referral program

Common Complaints:

  • Some customers hated the flavors they received
  • Slow shipment times for some users, missing bottles on delivery
  • A few customers never received their orders, struggled to get a refund

The Bottom Line

We are impressed with the company’s broad selection and found many spirits sold by Flaviar that were difficult to find elsewhere.

Flaviar offers a unique service in the subscription world—the opportunity to taste premium spirits at home without committing to purchasing the whole bottle.

This is an excellent service for both adventurous and timid drinkers, as it allows you to sample a variety of styles without feeling like you’re wasting product if you don’t like one.

Customer reviews indicate that the majority of subscribers love Flaviar.

Lastly, it’s a mistake to think that signing up for Flaviar will save you money. Though purchasing the company’s full-size bottles may lead to slight cost savings compared to other supplies, buying Flaviar tasting boxes can be more expensive than paying for shots at your favorite bar.

Customer Reviews

4.3 Stars out of 545 Reviews
5 Star:77% 4 Star:4% 3 Star:0% 2 Star:2% 1 Star:14%
82% Recommend This Brand
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Posted on Jul 6, 2015

Flaviar not worth the wait

By John Miska , Barboursville, VA

Three weeks on and still have to see my first small 3/4 liter bottle that I ordered. They keep saying that it was shipped and I should get it next week but that was two weeks ago. They refused to provide tracking/shipping info to me. It is not worth the wait. For the price I will head to my Class Six or local ABC and make special orders. Not worth the headache if you know what you want.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 5 People Have Voted

Posted on Nov 14, 2014

Do not buy from these people

By Teri Carpenter , UK

I have waited nearly six weeks and still my item has not arrived. If it is lost in the post office, then they tell me nothing more than that. Customer service is appalling. They really don't seem to care at all.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 8 People Have Voted

Posted on Jun 19, 2015

Missing 2 bottles

By J. J. , Portland, OR

I ordered three bottles of rum July 31, 2014. I received one bottle almost 5 weeks later. I emailed Flaviar. They responded September 11th saying I should receive my shipment of the other two bottles shortly. I still have not had a response to any of the emails I sent since, nor any shipments. Today is November 18th. I would like to have a response or refund after this extended period of time.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 7 People Have Voted

Posted on Jul 9, 2015

Awful - avoid at all costs

By David Elliot , United Kingdom

Over two months since my purchase, customer service will no reply to emails and no shipping details given. I'm really disappointed with the whole experience. I would recommend that you avoid this website at all costs. There are loads of reputable and dedicated whisky sites out there and this is not one of them unfortunately.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 8 People Have Voted

Posted on Dec 4, 2014

This company is either completely inept or, just a scam

By George Scott ,

Bought a bottle of single malt, two months later it still hadn't arrived after assurances it had been sent. No response to my emails. I can only echo other people's sentiments on various websites and assume that this company is either completely inept or that it is just a scam.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 5 People Have Voted

Posted on Dec 6, 2014


By Michael , Greensboro, N.C.

I purchased a bottle on 11/15/2014. This week having heard nothing I tried to email the company. My password would not work so twice I asked for a new one and finally one worked. Their reply was a rep would contact me. Several days later I tried to email them and my password did not work. This morning I contacted the fraud department of American Express. They have refunded my money while the check this transaction. I would advise all to see where their money went. AX clients can do this by highlighting the purchase on their computer. My payment did not go to England but it did find its way to an apartment in California USA.

Update (12/09/14):  The product arrived today.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 4 People Have Voted

Posted on Jul 9, 2015

Worst customer service ever

By Rebecca , MI

Ordered a bottle over two weeks ago, never heard since. Charge went through right away. I tried contacting on Facebook even, and received a message that it would "ship soon" and I would receive an email when it does. This was a Christmas gift for my fiancé. Maybe I'll get it in time for his birthday, in June.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 4 People Have Voted

Posted on Dec 22, 2014

No delivery, no response from customer service

By S.A.W. , South Boston, VA

I guess I wish I'd seen this page earlier. My experience seems like that of others. I ordered a bottle of single malt that has not shipped despite assurances at order time that it would arrive in 12-18 days. I emailed customer service twice but only received automated replies. Going to contact my CC company and file dispute claim. I'm quite disappointed as this seemed such a great idea.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 5 People Have Voted

Posted on Jun 11, 2015

Horrible, horrible company.

By Janine Love , Temecula, CA

I ordered a Scotch Sampler from them on December 3rd, 2014 to be a Christmas Gift. Received confirmation of the order that the order was charged to my credit card. When I hadn't received the order by December 18th, I emailed them and received an automated response that I would be hearing from someone. Never heard a peep.

On December 22nd I sent another (more stern) email and received a response that the order was dispatched on December 11th and that it should be received within 8-10 days.

It is now December 27th and we still haven't received a thing from this company. What a HORRIBLE EXAMPLE of a company. Will never order from them again and warn others of avoiding this company.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 5 People Have Voted

Posted on Jul 10, 2015

The worst experience

By Jana , San Rafael, CA

I can only echo the sentiments in the previous reviews. This company is a total scam.

I bought a Gilt offer for the Whiskey tasting set and received an order confirmation on Nov 29 stating it would arrive in 12-18 days. On Dec 11 I got an email that it was shipped and would arrive in 7-10 days. (The initial offer claimed that all orders put in before Dec 7 would arrive in time for Christmas).

Today is Dec 30 and I still have not received anything.

The worst of all is that they won't reply to any attempts to get in touch. I sent two Facebook private messages, one tweet, two comments and three emails - no response at all.

Escalated this now to the awesome Gilt customer service team and hope they can help me.

I would highly recommend to look for more honorable services and don't order at Flaviar. There are multiple others and shabby companies like this one won't stay in business very long anyway.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 8 People Have Voted

Posted on Jul 10, 2015

Failed to deliver

By Ernie Barnhurst , Bristol, UK

Ordered a tasting pack via Groupon for my son for Christmas two weeks before Christmas. By the 21st December they must have realized that they couldn't meet their commitments and sent a naff PDF Christmas Card to give him in lieu of the present arriving.

Now the 6th January and no sign of the tasting pack.

E-mailed them and they said one of their "Concierges" would contact me. No one ever did and they don't have a telephone number you can contact them on.

Bottom Line: No, I would not recommend this to a friend

Helpful Review? 5 People Have Voted
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