About HomeLight

Locating a real estate agent is a funny process. On one hand, you need a professional with a proven track record, great negotiating skills, an innate knowledge of the local market, and more. After all, buying or selling a home is a big deal, and there’s a whole lot of money on the line. On the other hand, most of us found our last agent browsing online (or even swiped their number from the back of a park bench). Can you think of any other large, personal transaction in your life where you leave your fate up to a (almost) complete stranger?

Enter HomeLight. Instead of spending hours combing through agent bios, researching their sales history, and learning about their online client reviews on multiple websites, HomeLight’s Matching Engine automatically analyzes 18 million+ home sales and client reviews to bring your only the highest performing (top 5%) agents. In just two minutes, agents are screened based your specific criteria, including whether you’re buying or selling, whether or not they specialize in your target area, their skills and experience, and more.

All together, HomeLight claims their service can help you “find the perfect real estate agent” and save you time and hassle, while remaining 100% free—no catches.

Granted, it’s difficult to beat free. But even though HomeLight won’t cost you more than a few minutes of your time, does this still make them a good option for locating your next agent? Are there other similar services? You’ve got questions and in this review, we’ll uncover some answers.

Let’s start by looking at how the HomeLight process works.

How Does the HomeLight Matching Engine Work?

Here’s how the company describes it:

“HomeLight is the leading resource for finding objective agent performance data online. We've spent years collecting, normalizing and summarizing historical data across millions of transactions. With this unique data set, we apply statistical data analysis and machine learning methods to predict who will bring the most experience, expertise and negotiating power to your home transaction.”

Specifically, after answering a few simple questions, HomeLight’s Matching Engine searches and analyzes over 18 million transactions since 2009, along with 2 million agents and 200,000 brokerages, all aimed at matching you with an agent. It will look at things like recent listings an agent has completed, educational background and bios, customer reviews from individuals who have interacted with the agent, the agent’s transaction volume by year, and more.

Then, the Matching Engine filters the information into five different categories:

  • Location: In other words, someone who specializes in your current area, or the are where you’re looking to buy. Here’s how the company puts it: “Using spatial IP and geo-distance analysis, we can target real estate agents that have hyperlocal expertise within your city, neighborhood, and even those that know your street.”
  • Buy or sell: Here, HomeLight’s Matching Engine will filter results by the agent’s historical expertise, whether buying or selling.
  • Property Type: HomeLight will analyze transaction data “to identify agents’ expertise in your exact type of property,” whether single family, condominium, multi-family, and more.
  • Price: Any agent you choose must be familiar with your price range. After all, there can be huge differences in the needs of a luxury buyer versus a first-time homeowner.
  • Agent type: Finally, HomeLight wants to make sure that an agent’s personality matches your needs. For example, some clients might require an agent who can spend lots of time with them, while other might need a tough negotiator.

Finally, HomeLight’s machine learning algorithm will use “Bayesian statistical models to predict which agent will get the best results for you.” Then, you’ll be provided a personalized list of the best agents across all major brokerages in your area, who you can reach out to at your leisure.

Pro tip: HomeLight only returns results for agents employed by Coldwell Banker, Century 21, Sotheby’s, Keller Williams, Berkshire Hathaway Home Services, and Re/Max. While these are certainly many of the largest firms in the industry, it’s certainly worth keeping in mind.

Sounds like a lot of technology, right? How much will it cost you to use HomeLight?

Is HomeLight Really Free?

If you’re a homebuyer or seller, then by all appearances, HomeLight is completely free to use in order to connect with local agents.

If you’re an agent, you can obtain leads from HomeLight with a 25% referral fee, while other real estate professionals (lenders, title companies, general contractors, moving companies, etc.) can advertise through the company.

Need help using HomeLight? The company claims to have a “team of dedicated real estate concierges with 50+ years of experience” standing by at (888) 998-1909.

Given its apparent usefulness and the fact that it’s completely free, are clients over the moon about HomeLight?

What Are HomeLight’s Clients Saying?

Although HomeLight was founded by Drew Uher in 2012 and is backed by huge investors like Google’s venture capital arm, there wasn’t a whole lot of online feedback about the company at the time of our research.

RealtyBizNews.com wrote a fairly in-depth review about their experience using the HomeLight website (they didn’t reach out to an agent). Overall, they liked the interface but were a bit on the fence about the number of questions they were asked. They also found that they received the same recommendations even after changing some of their criteria, although they concluded that HomeLight is the best “buyer-seller-agent conduit” they’ve ever seen.

Outside of this, there were 3 closed HomeLight complaints over at the Better Business Bureau, where the company had an A+ rating (as of 3/18/16). Of these, only two provided details, both of which referenced removing an agent’s information from the company’s database.

Is HomeLight a Shot in the Dark?

Like we mention above, it’s difficult to beat free. In other words, by giving HomeLight a try, your bank account won’t be any lighter, but you also won’t be able get back the time you spent.

Is HomeLight worth trying? Ultimately, that’s something only you can decide. But given the fact that they’ve been in business for more than three years and are backed by several industry giants, they might offer an easier, faster, and more accurate way of connecting you with an agent. Just remember that HomeLight currently only serves 38 U.S. markets, so you might have some difficulty locating agents in smaller markets.

Did you use HomeLight to locate an agent? If so, let’s do something about the lack of online feedback for the company. How? By writing your very own review below and adding to the conversation!

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Read 556 HomeLight Customer Reviews and Complaints

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Average Consumer Rating: 4.7
Rating Snapshot:
5 star: 501 4 star: 19 3 star: 0 2 star: 3 1 star:  33
Bottom Line: 94% would recommend it to a friend
Showing 1-11 of 556
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  • Editor’s Note: It is our understanding that this company has been asking its customers to leave feedback on HighYa. We assure you that each of these reviews has still been subjected to the same verification & vetting process that all submitted reviews go through. Learn More Here
  • HomeLight's data makes choosing the right realtor easy

    • Delaware, OH,
    • Jun 21, 2019
    • Verified Reviewer

    Finding a real estate agent you can trust is never easy and HomeLight made the process much simpler. Friends can tell you about an agent they liked, but HomeLight gave us a wealth of hard data about how their recommendations stacked up against other active agents in our area. All of HomeLight's referrals were very good but Ryan was a perfect fit. He came armed with a stack of spreadsheets and graphs - my husband was thrilled! We received multiple offers above asking and sold our home in a weekend, and were it not for HomeLight, we would have missed out on a terrific realtor.

    Bottom Line: Yes, I would recommend this to a friend

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  • HomeLight testimonial

    • Waterford Works, NJ,
    • Jun 21, 2019
    • Verified Reviewer

    My experience with HomeLight was extraordinary. My home had previously been listed with a realtor and after 6 months, I had received very little activity and zero offers. I saw an advertisement for HomeLight on television and thought, what can I lose by giving this a try. Let me tell you, the response to my request was instant! I received e-mails and a telephone call within minutes. I was referred to three (3) realtors that fit the parameters for what I was looking for. I interviewed all three. They were equally qualified and knowledgeable of the area.

    The realtor I chose was very aggressive with her marketing and social media presence. Before my home even went on the market I had requests for showings! My home went under contract within one (1) month of listing and proceeded to settlement, as scheduled.

    I was extremely happy with my realtor and, of course, the assistance HomeLight provided in leading me to her!

    Bottom Line: Yes, I would recommend this to a friend

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  • Why I selected HomeLight

    • Delanco, NJ,
    • Jun 21, 2019
    • Verified Reviewer

    I used HomeLight because I had heard how fast they were with connecting sellers to the top agents in the area. Upon contacting them and filling out some basic information, I received a list of agents to look through. Several agents contacted me based off of my information and their sales records in the area. The agent that I chose was one that I had recognized because he was from the area and had sold my neighbor's house. Upon meeting with the agent, we came up with a plan that we both agreed upon and the house was on the market and under contract very quickly. HomeLight is a great service, was very professional, and I would highly recommend them.

    Bottom Line: Yes, I would recommend this to a friend

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  • HomeLight making it easy

    • Azusa, CA,
    • Jun 21, 2019
    • Verified Reviewer

    HomeLight helped us find our real estate agent. One of the steps in our opinions that is important to successfully sell your home. All we had to do is enter our information and HomeLight recommended several top agents within our area. It was that easy. We contacted the agents, had a sit-down interview, list our house on the markets, and within a month, we sold our house and in escrow of purchasing a new home. Selling our house and buying another house is stressful, but not having to search for a top real estate agent within our area eliminate one thing that we need to do. Thank you HomeLight.

    Bottom Line: Yes, I would recommend this to a friend

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  • Daytona Beach Vacation Home Search

    • Pennsylvania,
    • Jun 21, 2019
    • Verified Reviewer

    HomeLight was instrumental in helping me find a local qualified real estate agent that could assist me with my vacation home search. I can't say enough good things about them. Since I was an out of town buyer, and had flown in for a long weekend, I only had three days to get to know the area and figure out what was suitable, and what was not. Because HomeLight helped me find a qualified agent, I could hit the ground running as soon as my plane landed. My search was successful, I found the right home, and then closed within 90 days. The local agent was my advocate during this process and helped me avoid mistakes. They also helped me negotiate the final deal and then took care of everything else needed for closing while I was back at home. Post-closing, the agent helped me find a few contractors to take care of some minor improvements to the house before I return in August. Since I am not from the area, their local knowledge and contacts were invaluable to me. HomeLight made this possible and my experience was top notch. I would recommend them to others looking to buy or sell real estate. They saved me a lot of time and effort.

    Bottom Line: Yes, I would recommend this to a friend

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  • Would recommend!

    • Vancouver, WA,
    • Jun 21, 2019
    • Verified Reviewer

    HomeLight helped my husband and I to find a real estate agent who helped us to navigate buying our first home while living across the country. Through HomeLight, we were able to find an agent that met our specific needs, and we had a wonderful experience. I would recommend HomeLight to anyone looking for a real estate agent.

    Bottom Line: Yes, I would recommend this to a friend

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  • Great assistance with finding a realtor

    • Atlanta, GA,
    • Jun 21, 2019
    • Verified Reviewer

    HomeLight was the fast and easy way to find a realtor to help us sell our home! I’d highly recommend using their service, as it will save you time and give you peace of mind. Our realtor, Philip Angarone, was helpful, responsive and knowledgeable. Thank you so much to HomeLight for taking the guesswork out of finding a great realtor!

    Bottom Line: Yes, I would recommend this to a friend

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  • Finding the right Real Estate Agent

    • Slidell, LA,
    • Jun 20, 2019
    • Verified Reviewer

    HomeLight was very successful for me. I immediately received top agents to choose from. I was contacted soon after choosing an agent. The process was smooth and effortless. I chose Jessica Giusti Jambon with Team Tangie of KW. She explained every step of the process and helped me secure my dream home. I would highly recommend HomeLight to any first-time home buyers or anyone looking for the right agent to help with the home buying process. Thanks HomeLight!

    Bottom Line: Yes, I would recommend this to a friend

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  • Identifying realtor to sell in-law's house

    • Waltham, MA,
    • Jun 20, 2019
    • Verified Reviewer

    My husband and I were trying to find a realtor to help sell our in-law's house in an area not familiar to us. HomeLight helped put us in touch with a number of local agents with good reputations and records, so much so it was a hard decision on which one to go with as they were all so good. Our final choice was excellent and got a price for the house that was beyond our expectations. Thanks to HomeLight for connecting us with our excellent realtor.

    Bottom Line: Yes, I would recommend this to a friend

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  • Easy matching great results

    • Houston, TX,
    • Jun 20, 2019
    • Verified Reviewer

    This was an easy process, enter my information, select the five-star agent you like and receive five-star service!

    HomeLight gave me a lot of choices and plenty of reviews and testimonials to read to back up the ratings. With my experience, I received just that five-star service from everyone involved.

    Bottom Line: Yes, I would recommend this to a friend

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  • HomeLight

    • Glastonbury, CT,
    • Jun 20, 2019
    • Verified Reviewer

    We used HomeLight to find a real estate agent for the sale and purchase of a home. The search engine was easy to use, and I was quickly connected with a real estate agent that had an excellent reputation and track record in our area. She sold our home quickly, and helped us find our forever home. We highly recommend HomeLight!

    Bottom Line: Yes, I would recommend this to a friend

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Showing 1-11 of 556

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