About HomeLight

Locating a real estate agent is a funny process. On one hand, you need a professional with a proven track record, great negotiating skills, an innate knowledge of the local market, and more. After all, buying or selling a home is a big deal, and there’s a whole lot of money on the line. On the other hand, most of us found our last agent browsing online (or even swiped their number from the back of a park bench). Can you think of any other large, personal transaction in your life where you leave your fate up to a (almost) complete stranger?

Enter HomeLight. Instead of spending hours combing through agent bios, researching their sales history, and learning about their online client reviews on multiple websites, HomeLight’s Matching Engine automatically analyzes 18 million+ home sales and client reviews to bring your only the highest performing (top 5%) agents. In just two minutes, agents are screened based your specific criteria, including whether you’re buying or selling, whether or not they specialize in your target area, their skills and experience, and more.

All together, HomeLight claims their service can help you “find the perfect real estate agent” and save you time and hassle, while remaining 100% free—no catches.

Granted, it’s difficult to beat free. But even though HomeLight won’t cost you more than a few minutes of your time, does this still make them a good option for locating your next agent? Are there other similar services? You’ve got questions and in this review, we’ll uncover some answers.

Let’s start by looking at how the HomeLight process works.

How Does the HomeLight Matching Engine Work?

Here’s how the company describes it:

“HomeLight is the leading resource for finding objective agent performance data online. We've spent years collecting, normalizing and summarizing historical data across millions of transactions. With this unique data set, we apply statistical data analysis and machine learning methods to predict who will bring the most experience, expertise and negotiating power to your home transaction.”

Specifically, after answering a few simple questions, HomeLight’s Matching Engine searches and analyzes over 18 million transactions since 2009, along with 2 million agents and 200,000 brokerages, all aimed at matching you with an agent. It will look at things like recent listings an agent has completed, educational background and bios, customer reviews from individuals who have interacted with the agent, the agent’s transaction volume by year, and more.

Then, the Matching Engine filters the information into five different categories:

  • Location: In other words, someone who specializes in your current area, or the are where you’re looking to buy. Here’s how the company puts it: “Using spatial IP and geo-distance analysis, we can target real estate agents that have hyperlocal expertise within your city, neighborhood, and even those that know your street.”
  • Buy or sell: Here, HomeLight’s Matching Engine will filter results by the agent’s historical expertise, whether buying or selling.
  • Property Type: HomeLight will analyze transaction data “to identify agents’ expertise in your exact type of property,” whether single family, condominium, multi-family, and more.
  • Price: Any agent you choose must be familiar with your price range. After all, there can be huge differences in the needs of a luxury buyer versus a first-time homeowner.
  • Agent type: Finally, HomeLight wants to make sure that an agent’s personality matches your needs. For example, some clients might require an agent who can spend lots of time with them, while other might need a tough negotiator.

Finally, HomeLight’s machine learning algorithm will use “Bayesian statistical models to predict which agent will get the best results for you.” Then, you’ll be provided a personalized list of the best agents across all major brokerages in your area, who you can reach out to at your leisure.

Pro tip: HomeLight only returns results for agents employed by Coldwell Banker, Century 21, Sotheby’s, Keller Williams, Berkshire Hathaway Home Services, and Re/Max. While these are certainly many of the largest firms in the industry, it’s certainly worth keeping in mind.

Sounds like a lot of technology, right? How much will it cost you to use HomeLight?

Is HomeLight Really Free?

If you’re a homebuyer or seller, then by all appearances, HomeLight is completely free to use in order to connect with local agents.

If you’re an agent, you can obtain leads from HomeLight with a 25% referral fee, while other real estate professionals (lenders, title companies, general contractors, moving companies, etc.) can advertise through the company.

Need help using HomeLight? The company claims to have a “team of dedicated real estate concierges with 50+ years of experience” standing by at (888) 998-1909.

Given its apparent usefulness and the fact that it’s completely free, are clients over the moon about HomeLight?

What Are HomeLight’s Clients Saying?

Although HomeLight was founded by Drew Uher in 2012 and is backed by huge investors like Google’s venture capital arm, there wasn’t a whole lot of online feedback about the company at the time of our research.

RealtyBizNews.com wrote a fairly in-depth review about their experience using the HomeLight website (they didn’t reach out to an agent). Overall, they liked the interface but were a bit on the fence about the number of questions they were asked. They also found that they received the same recommendations even after changing some of their criteria, although they concluded that HomeLight is the best “buyer-seller-agent conduit” they’ve ever seen.

Outside of this, there were 3 closed HomeLight complaints over at the Better Business Bureau, where the company had an A+ rating (as of 3/18/16). Of these, only two provided details, both of which referenced removing an agent’s information from the company’s database.

Is HomeLight a Shot in the Dark?

Like we mention above, it’s difficult to beat free. In other words, by giving HomeLight a try, your bank account won’t be any lighter, but you also won’t be able get back the time you spent.

Is HomeLight worth trying? Ultimately, that’s something only you can decide. But given the fact that they’ve been in business for more than three years and are backed by several industry giants, they might offer an easier, faster, and more accurate way of connecting you with an agent. Just remember that HomeLight currently only serves 38 U.S. markets, so you might have some difficulty locating agents in smaller markets.

Did you use HomeLight to locate an agent? If so, let’s do something about the lack of online feedback for the company. How? By writing your very own review below and adding to the conversation!

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36 Consumer Reviews for HomeLight

Average Consumer Rating: 3.9
Rating Snapshot:
5 star: 26 4 star: 0 3 star: 0 2 star: 1 1 star:  9
Bottom Line: 72% would recommend it to a friend
Showing 1-11 of 36
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  • HomeLight quickly connected me with the best agents

    HomeLight was a big help to me in selling my parents' house. I was given the names of three agents, all of whom called me within a couple hours after I contacted HomeLight. I was amazed at the fast service.

    Two of the agents were available to meet with me in person immediately, and the third was not available for a few days. I chose to go with Phil Grosso and his agent, Becky Post, because of their enthusiasm and energy - they were excited about representing us and the attention and effort they gave us paid off.

    I would recommend HomeLight's services to anyone looking for an agent, and I would gladly recommend Phil Grosso and his team to anyone buying or selling a house in the area.

    Bottom Line: Yes, I would recommend this to a friend

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  • Recommend

    When my husband and I found out he was offered a promotion in Rochelle, Illinois, we knew that we wanted to buy a house in the area. As potential first time home buyers, we had no idea where to start with the process. We wanted to make sure we selected a realtor that fit our needs but knew nobody in the area to help refer us to a good realtor. Thanks to HomeLight we were matched with a genuine and honest real estate agent who played a significant role in the home buying process.

    Bottom Line: Yes, I would recommend this to a friend

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  • Thank you HomeLight and your partners

    • Tucson, AZ,
    • Dec 13, 2017
    • Verified Reviewer

    When we decided to sell a rental property, I reached out to HomeLight since I did not know any realtors and we lived out of town and were limited what we could do. I did reach out to some local realtors as well as HomeLight, but the references provided by HomeLight were the only ones that followed through and returned calls.

    The referred relator, Chris Craven with Realtor Executives, even went out of his way and provided us with recommendations on remodeling decisions before we even signed a contract with him, even though it was a low priced home without a significant commission. The home sold much quicker than we expected and we sold it more then what I thought we would get out of it.

    Great experience thanks to HomeLight and Chris Craven.

    Bottom Line: Yes, I would recommend this to a friend

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  • 1 out 1 people found this review helpful

    Rude service from HomeLight employee

    After submitting my information and receiving a phone call from a HomeLight employee, I am not impressed at all. I simply asked her how HomeLight makes their commission and if realtors were chosen or paid for this selective service. She answered me but told me that I was hostile for asking questions. Then she proceeded to ask me personal questions, which I deemed unanswerable. She then angrily told me that I was not a match to be a client because I was combative. I have a $650,000.00 house that I wish to put up for sale. Please retrain your front line telephone employees who screen prospective clients.

    Bottom Line: No, I would not recommend this to a friend

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  • 0 out 1 people found this review helpful

    Fantastic service from HomeLight

    • Southport, NC,
    • Dec 11, 2017
    • Verified Reviewer

    HomeLight is a wonderful service that matched me successfully with a realtor in the area I wanted to move to. This realtor (Lea Anne Werder of Coldwell Banker in Southport NC) was so helpful to me in finding the home that met my needs and desires. I really appreciate HomeLight service for putting me together with my realtor who has become a friend.

    Thank you HomeLight!

    Bottom Line: Yes, I would recommend this to a friend

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  • 0 out 1 people found this review helpful

    Successful HomeLight real estate agent recommendation

    • Silver Spring, MD,
    • Dec 5, 2017
    • Verified Reviewer

    A job change required me to relocate to the Washington, DC area. It's such a large and varied area. I did not have any contacts to any real estate agents in the DC area, and it was very helpful to have the HomeLight recommendations, much better than just pulling a name out of the air.

    In addition to talking with the agents, I also researched them online. I ended up working with an Angela Warren. Angela was very helpful doing initial online searches and then the onsite visits, especially since I was half-way across the country and working full-time. She was also invaluable in negotiating with the seller and her agent on the price and dealing with the results from the inspection report.

    She was also a steady voice when the sale of my previous condo fell through, and we had to work through different financing options for the new townhouse. Everything worked out, and unpacking has begun.

    Bottom Line: Yes, I would recommend this to a friend

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  • 3 out 3 people found this review helpful

    Cold calls!

    My experience has been awful and exactly what I did not want. Once they have your name and number the phone won't stop ringing. The majority of agents calling aren't even in my state or region. I do not accept restricted or unfamiliar calls anymore. I wish that I had never signed on to the website. I guard my personal information, especially my cell phone number, and now it's out there making the rounds.

    Bottom Line: No, I would not recommend this to a friend

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  • HomeLight linked us to a perfect realtor match. Sold our house in a week!

    We sold our first house and wasn't really sure who the best realtor would be to help us. I found HomeLight on a web search, provided some initial information, and they called me in less than a minute. From there, we had an email with names of realtors they recommended. This was such a huge help for us. Our realtor recommendation was perfect! She helped explain everything, and the whole process went very smoothly.

    We would definitely recommend HomeLight service to anyone selling a house and not sure of a realtor to call. Thanks for your help!

    Best regards.

    Bottom Line: Yes, I would recommend this to a friend

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  • Highly recommend HomeLight

    • Virginia,
    • Nov 29, 2017
    • Verified Reviewer

    Moving as we did to a new area where we knew no one, we were concerned about finding a reputable real estate agent and were hesitant to rely solely on online reviews. I was so relieved to find HomeLight. They took the guesswork out of choosing an agent and paired us with two local realtors who had the knowledge and expertise to guide us through our home buying experience. Their process was quick, their people were professional and friendly, and the experience we had with the agents they recommended was superb.

    Bottom Line: Yes, I would recommend this to a friend

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  • 2 out 5 people found this review helpful

    Not impressed, dated analytics, not using top producers

    • Irvington, NY,
    • Nov 21, 2017
    • Verified Reviewer

    I was aiming to list my longtime family home through HomeLight. I have gone to the site many times to get recommendations for top listing agents in the area. Their data is either data or just categorically incorrect. The recommended agents are not the leaders in their market areas. Productivity is evidence of success, and they are not recommending the most productive agents in the area. Do your homework, find an agent who sells the most. Don't trust HomeLight.

    Bottom Line: No, I would not recommend this to a friend

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  • 1 out 1 people found this review helpful

    Realtor services through HomeLight

    • Naples, FL,
    • Nov 17, 2017
    • Verified Reviewer

    When we decided to sell our home, it was bittersweet and we did not know where to start. The realtor that had helped us many years earlier was no longer in the business so I looked into HomeLight hoping it would make it easier. It definitely did. We looked through the realtors and could see reviews and results, which helped us to decide on a great guy.

    After he came to our home and sat down with us, we felt at ease and realized how forward thinking he is. He shared with us the new tools he would use, which excited us. Our home had four offers within the first week two at full asking price. He was with us the whole way during the process and took great care of us.

    Thank you HomeLight for connecting us with one of the best in the business in our area!

    Bottom Line: Yes, I would recommend this to a friend

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Showing 1-11 of 36

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