About HomeLight

Locating a real estate agent is a funny process. On one hand, you need a professional with a proven track record, great negotiating skills, an innate knowledge of the local market, and more. After all, buying or selling a home is a big deal, and there’s a whole lot of money on the line. On the other hand, most of us found our last agent browsing online (or even swiped their number from the back of a park bench). Can you think of any other large, personal transaction in your life where you leave your fate up to a (almost) complete stranger?

Enter HomeLight. Instead of spending hours combing through agent bios, researching their sales history, and learning about their online client reviews on multiple websites, HomeLight’s Matching Engine automatically analyzes 18 million+ home sales and client reviews to bring your only the highest performing (top 5%) agents. In just two minutes, agents are screened based your specific criteria, including whether you’re buying or selling, whether or not they specialize in your target area, their skills and experience, and more.

All together, HomeLight claims their service can help you “find the perfect real estate agent” and save you time and hassle, while remaining 100% free—no catches.

Granted, it’s difficult to beat free. But even though HomeLight won’t cost you more than a few minutes of your time, does this still make them a good option for locating your next agent? Are there other similar services? You’ve got questions and in this review, we’ll uncover some answers.

Let’s start by looking at how the HomeLight process works.

How Does the HomeLight Matching Engine Work?

Here’s how the company describes it:

“HomeLight is the leading resource for finding objective agent performance data online. We've spent years collecting, normalizing and summarizing historical data across millions of transactions. With this unique data set, we apply statistical data analysis and machine learning methods to predict who will bring the most experience, expertise and negotiating power to your home transaction.”

Specifically, after answering a few simple questions, HomeLight’s Matching Engine searches and analyzes over 18 million transactions since 2009, along with 2 million agents and 200,000 brokerages, all aimed at matching you with an agent. It will look at things like recent listings an agent has completed, educational background and bios, customer reviews from individuals who have interacted with the agent, the agent’s transaction volume by year, and more.

Then, the Matching Engine filters the information into five different categories:

  • Location: In other words, someone who specializes in your current area, or the are where you’re looking to buy. Here’s how the company puts it: “Using spatial IP and geo-distance analysis, we can target real estate agents that have hyperlocal expertise within your city, neighborhood, and even those that know your street.”
  • Buy or sell: Here, HomeLight’s Matching Engine will filter results by the agent’s historical expertise, whether buying or selling.
  • Property Type: HomeLight will analyze transaction data “to identify agents’ expertise in your exact type of property,” whether single family, condominium, multi-family, and more.
  • Price: Any agent you choose must be familiar with your price range. After all, there can be huge differences in the needs of a luxury buyer versus a first-time homeowner.
  • Agent type: Finally, HomeLight wants to make sure that an agent’s personality matches your needs. For example, some clients might require an agent who can spend lots of time with them, while other might need a tough negotiator.

Finally, HomeLight’s machine learning algorithm will use “Bayesian statistical models to predict which agent will get the best results for you.” Then, you’ll be provided a personalized list of the best agents across all major brokerages in your area, who you can reach out to at your leisure.

Pro tip: HomeLight only returns results for agents employed by Coldwell Banker, Century 21, Sotheby’s, Keller Williams, Berkshire Hathaway Home Services, and Re/Max. While these are certainly many of the largest firms in the industry, it’s certainly worth keeping in mind.

Sounds like a lot of technology, right? How much will it cost you to use HomeLight?

Is HomeLight Really Free?

If you’re a homebuyer or seller, then by all appearances, HomeLight is completely free to use in order to connect with local agents.

If you’re an agent, you can obtain leads from HomeLight with a 25% referral fee, while other real estate professionals (lenders, title companies, general contractors, moving companies, etc.) can advertise through the company.

Need help using HomeLight? The company claims to have a “team of dedicated real estate concierges with 50+ years of experience” standing by at (888) 998-1909.

Given its apparent usefulness and the fact that it’s completely free, are clients over the moon about HomeLight?

What Are HomeLight’s Clients Saying?

Although HomeLight was founded by Drew Uher in 2012 and is backed by huge investors like Google’s venture capital arm, there wasn’t a whole lot of online feedback about the company at the time of our research.

RealtyBizNews.com wrote a fairly in-depth review about their experience using the HomeLight website (they didn’t reach out to an agent). Overall, they liked the interface but were a bit on the fence about the number of questions they were asked. They also found that they received the same recommendations even after changing some of their criteria, although they concluded that HomeLight is the best “buyer-seller-agent conduit” they’ve ever seen.

Outside of this, there were 3 closed HomeLight complaints over at the Better Business Bureau, where the company had an A+ rating (as of 3/18/16). Of these, only two provided details, both of which referenced removing an agent’s information from the company’s database.

Is HomeLight a Shot in the Dark?

Like we mention above, it’s difficult to beat free. In other words, by giving HomeLight a try, your bank account won’t be any lighter, but you also won’t be able get back the time you spent.

Is HomeLight worth trying? Ultimately, that’s something only you can decide. But given the fact that they’ve been in business for more than three years and are backed by several industry giants, they might offer an easier, faster, and more accurate way of connecting you with an agent. Just remember that HomeLight currently only serves 38 U.S. markets, so you might have some difficulty locating agents in smaller markets.

Did you use HomeLight to locate an agent? If so, let’s do something about the lack of online feedback for the company. How? By writing your very own review below and adding to the conversation!

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111 Consumer Reviews for HomeLight

Average Consumer Rating: 4.6
Rating Snapshot:
5 star: 98 4 star: 1 3 star: 1 2 star: 1 1 star:  10
Bottom Line: 90% would recommend it to a friend
Showing 1-11 of 111
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  • HomeLight provided an excellent agent that sold my property within two months.

    I would like to express my gratitude to HomeLight for recommending the best agent in the Milford area to list my property. I contacted HomeLight in early December because I planned to sell my property in March. I had been trying to sell my condo since 2013 without any luck.

    The same day I signed up with HomeLight Linda contacted me to introduce herself. She forwarded info about Coldwell Banker via overnight mail. I was impressed because she included info about the recent sales in the area.

    Long story short, something came up, and I decided around Christmas weekend that I needed to sell my property ASAP. I contacted Linda while she was on vacation and she immediately scheduled a photographer to go take pictures and the property was listed within a few days.

    In three weeks the property was bindered, and in less than 60 days I completed the sale of my condo.

    Throughout the whole process, Linda was always available via phone, email and text to answer my questions. She even recommended a great attorney and a local handyman that assisted with completing this transaction.

    Thanks Linda Wilson, and I wish I knew about HomeLight a few years ago!

    Bottom Line: Yes, I would recommend this to a friend

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  • I would recommend HomeLight

    My experience with HomeLight was very positive. They were professional and easy to use. I was contacted by their real estate agents immediately, and we chose one from HomeLight. We were pleased and impressed with our agent and sold our home to the first buyer through. HomeLight made selling our home easier.

    Bottom Line: Yes, I would recommend this to a friend

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  • HomeLight helped us find the best realtor and sell our home really fast!

    • Swayzee, IN,
    • Apr 20, 2018
    • Verified Reviewer

    I easily found HomeLight on Google search engine. I submitted my information which only took less than five minutes. I promptly received a phone call verifying my info and was given a handful of good realtors to chose from and their references. From the first email to sell our home, it took less than 60 days. HomeLight is very professional and responded quickly to any questions I had.

    Thanks HomeLight!

    Bottom Line: Yes, I would recommend this to a friend

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  • HomeLight recommendation

    • Philadelphia, PA,
    • Apr 19, 2018
    • Verified Reviewer

    I recently sold my home in Philadelphia. When I was considering selling, I saw an ad on TV for HomeLight. I contacted them, and after a few questions, they provided a list of area realtors that I might consider. They provided background information about each realtor so that I might make an informed decision. The realtor that I chose through the website turned out to be excellent. He was very professional and moved quickly to put my house on the market. Through the comps that he showed me, I believe we came up with a fair market price. He sold the house at the full asking price within 24 hours. I would certainly recommend HomeLight to anyone that is looking for a realtor.

    Bottom Line: Yes, I would recommend this to a friend

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  • Quality referrals

    • Lancaster, CA,
    • Apr 19, 2018
    • Verified Reviewer

    Having had no experience in selling a home, the task of finding a realtor was very daunting to me. I tried several other sites, and I was sent the same companies I see advertised all over the place. When looking at HomeLight, I thought ok, give it a try. I was not just given three names of people at different realities but information on each one's sales in my area and the surrounding areas; relevant sales information so I could choose the best fit for me. My choice turned out to a great one. The house was only on the market for about four days before three quality offers came in. This was a difficult listing, but Marro Properties worked through every problem. In the end, it was HomeLight that steered to them.

    Bottom Line: Yes, I would recommend this to a friend

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  • Fantastic!

    I'm writing this review to thank the entire staff at HomeLight for providing me with the contact information and recommendation for Nancy Lee, the Shawn Maxey team, and Keller Williams Realty in Puyallup, Washington. In October of 2017, my mother had a stroke, which resulted in having to sell her residence of 46 years. The recommendation they provided resulted in a prompt sale, smooth transition, excellent service, and even a discounted brokerage fee!

    I would highly recommend HomeLight to anyone buying or selling a home to contact them and review their services prior to listing or buying a property. The service we received was phenomenal! I can't thank them enough!

    Bottom Line: Yes, I would recommend this to a friend

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  • Excellent results

    The process with HomeLight was surprisingly pleasant having dealt with many realtors in the past. After I submitted my request, I was immediately contacted by two realtors ready to begin working with me. They both were familiar with the side I requested and readily available to work. I ended up working with Fred Delgado and his team. They provided a very pleasant experience. Very professional and prompt service. Especially thankful to David Delgado. I will definitely use them again for my next purchase.

    Bottom Line: Yes, I would recommend this to a friend

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  • Review on HomeLight

    I wanna say that the service that I received from HomeLight was great. They explained everything in detailed to, and what I didn't know are understand, they explained it to me in a way I could understand. I had the pleasure of working with two great realitors; they made me feel comfortable, relaxed, I really didn't have to worry about anything, they took on my worrying, they kept encouraging me and telling me not to worry, everything will work out, and it really did. I'm so thankful for such a great company and a group of good, honest, and saved people around me. Thanks to them, my house sold, quicker than I expected to sell, and I owe it all to them. Thanks again HomeLight!

    Bottom Line: Yes, I would recommend this to a friend

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  • Great experience!

    Thank you HomeLight for directing us to Harvest Realty. Diane was a great rep for the property. She was on time, kept her word, and followed through on everything for us. Great working with a local realtor who knows the community. Thank you again HomeLight for showing us that 'local' is the way to go!

    Bottom Line: Yes, I would recommend this to a friend

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    • Apr 16, 2018

      HomeLight Admin, Customer Support

      Hi there,

      We love to hear about positive experiences with HomeLight! We are happy that we were able to recommend the right agents for you. Thank you for taking the time to leave us a review.

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  • 3 out 5 people found this review helpful

    Horrible

    • Lodi, CA,
    • Mar 30, 2018
    • Verified Reviewer

    Hello, I recently sold my home, and I used HomeLight. I was so happy at how easy the process was but I felt like I had to do the realtor investigation since they sent me a lot of what I would say unprofessional and unqualified individuals. In the end, the realtor that I chose was ok I guess. By that point, I just wanted to sell my home.

    It took my realtor three months to close the deal. He told me one day ok, you have this weekend to move out, so I moved out most of my stuff except the essentials, and then oh no, we had a little issue. Little issue that took weeks. And when I spoke to HomeLight about this, they were so rude. I have been trying to speak with them since December of 2017, and they just give me the runaround. I just want to tell them now how horrible of an experience I had.

    Oh, and if they promise you a $25 Amazon gift card, don’t hold your breath. I never got mine, even after they promised it to me several times.

    Bottom Line: No, I would not recommend this to a friend

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    • Apr 6, 2018

      HomeLight Admin, Customer Support

      Hi Brenda, we’re sorry to hear about the bad experience you had. We only connect 2 to 3 agents per client.The reason for this to give you the option to choose which agent you would like to work with overall. We would love to hear which agents you received that did not meet your expectations. Our support team has recently experienced a larger than expected inflow that has led to some delays. This is something we are aware of and improving as we speak. Thank you for your feedback!

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  • 0 out 1 people found this review helpful

    HomeLight to the rescue

    My brother passed away and left me his home to sell. Good news right? Well, not really. I didn't know where to start. I lived in Georgia, and the house was in Colorado. HomeLight to the rescue. I was put in touch with the top performers in selling real estate in the area of my brothers home. I spoke on the phone with two of the referral companies, chose one, listed that week, and it was sold a week later.

    Thank you HomeLight. Without you, I would have spent more and made less. And I am sure that just interviewing the agent picked at random would have cost me so much more time and money that I didn't have.

    Bottom Line: Yes, I would recommend this to a friend

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    • Apr 18, 2018

      HomeLight Admin, Customer Support

      Hi Rebecca,

      We love to hear about positive experiences with HomeLight! We are happy that were were able to save you the time in finding an agent. Thank you for taking the time to leave us a review.

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